---- Original Message -----From: Pady PSent: Thursday, 06 March, 2008 12:31 PMSubject: Re: [prpoint] Debate : Should agencies start asking for pitch fees?
Hi there ,
Yes agencies should start asking for pitch fees I think most of us would agree to the fact, that clients take all the ideas and itenary for free and implement it successfully at times, without hiring any so called invited 'Agencies' .
I think PRSI should take such issues seriously..
Padmesh Prabhune
Dhruv Communications
Mumbai
--- On Wed, 5/3/08, Prime Point Srinivasan <prpoint@gmail.com> wrote:
From: Prime Point Srinivasan <prpoint@gmail.com>
Subject: [prpoint] Debate : Should agencies start asking for pitch fees?
To: "Prpoint Group" <prpoint@yahoogroups.com>
Date: Wednesday, 5 March, 2008, 3:03 PM
dear friendsI reproduce below a good article in India PR Blog. We had discussed about this in prpoint group few months back, and some where we did not continue further. I request members to share their views on "whether PR Agencies can charge pitch fee". You are wlecome to share your views franklysrinivasanModeratorMuch have been discussed about PR agencies' yearning desire to protect their intellectual properties they share with a potential client during a pitch process. Typically the problem starts when a company starts inviting say 15 PR agencies for a pitch, ask for rounds of presentations to finally select one agency. This sounds ideal from a hiring company's point of view. they get to select the best agency and gets tons of free ideas and tips for their communications requirements. But for the rest of the 14 agencies that didn't get selected, imagine the time and resources wasted.PR agencies have not been able to make much headway into addressing this issue. Earlier a post on Open RFPs and a reader commented that charging a pitch fee could be a solution. The comments is as follows:
RFPs which look at the PR consultancy' s understanding of the business environment a client is operating in is a good idea.. As far as RFPs with ideation are concerned, Consultancies should ask for a pitch fee which if the account is won by the consultancy can be adjusted against the retainer, and if not, it would be fee earned for work done. Putting this into practice will also enable PR consultancies to gauge the seriousness behind an RFP and clients will also understand that for PR consultants time is money!
It would be great to see clients apply the same methodology towards their advisors such as KPMG/PwC and the like.. surely they would not put forth a strategy without agreeing on fees and signing on the dotted line!
I couldn't agree more. I think it is high time there is a serious discussion on whether PR agencies should start charging clients pitch fees. One factor that seem to have work against this is the intense competition in the PR market and agencies feel that if they are the only one to ask for a pitch fee, they might lose out on important RFPs. This could be addressed if PR associations like PRCAI and PRSI take this pro-actively and if some of the bigger agencies start charging. That could be a start.
On a realistic note, I know it's easier said than done. Unlike the ad industry, there are no 'INS accreditation' tag that agencies would fear of losing. So nobody would listen one another. But there is no harm dreaming.
I would love to hear what some of the industry leaders say about this.
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