Sunday, April 19, 2009

[prpoint] Interesting facts about Podcasts - Current trends - Indian experience



In September 2008, I had circulated the podcasting statistics, based on my own experience in the following link

http://finance.groups.yahoo.com/group/prpoint/message/3345

I started podcasting in July 2006.  I first started using Podbazaar from July 2006.  Then I also started using YouTube (since Sep 2006) and Blip.tv (since March 2007).  Though I am using Odeo and other few sites, I am not taking them into account now for analysis.

Total downloads from July 06 to 19th April 2009 (today)

Podbazaar  -  122 podcasts - 56,381 downloads (only audio)
Blip.tv         -    72 podcasts -  42,679  (both audio and visual)
YouTube    -    21 podcasts -  38845  (only visual)

Total          -   215 podcasts - 1,37,905 downloads

What are the Podcasts preferred by listners
?

PodUniversal publishes only serious podcasts, which can be listened any time.  We publish podcasts on all subjects.  Please see how the listners preferred the categories.

Religion and spiritual :
17 podcasts - 37357 downloads - 27.1% of total downloads

Dr Kalam and connected with him directly or indirectly:
26 podcasts - 36470 downloads - 26.4% of the downloads

All others
172 podcasts - 64078 downloads - 46.5% of downloads

Podcast download (listening) trends from 2006
- Average downloads per month

(based on my podbazaar statistics.  Blip.tv and youtube are not providing such analytical statistics.  Hence, not able to include.  Definitely, the average should be more than what I have given below)

2006  - 314 downloads/month
2007 -  400 downloads/month
2008 -  1930 downloads/month
2009 - 7380 downloads/month (till today)

My Findings based on my personal experience

1.  Spritual podcasts and podcasts relating to Dr Kalam or connected with him together attract more listners.  We also observed the same thing in our earlier study circulated in Sep 2008.

2,  Podcast listening has grown nearly 25 times over 2006 or 3.5 times over 2008.

4.  Indians too have started listening to podcasts, as our podcasts are more India centric.

5.  With the introduction of broadbands, 3G, the podcasts are likely to be preferred in the coming one or two years.  My expectation is that listenership will grow more than 5 times in 2010 over 2009.

I circulate this information for the benefit of our members.  They can plan suitably the use of social media like blogs and podcasts for promoting their products and services.  I invite views from members.

Srinivasan
www.poduniversal.com


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