| PR INSIGHTS | | By Vikram Kharvi | | Today public relations is a fundamental tool for any marketing and communication strategy. It is central to brand and corporate reputation management programmes. In the last few years, too many organizations and their CEOs have learned the hard way that reputation can be a double-edged sword that cuts both ways. The reputation alert has been sounded, and most organizations have realized that corporate reputation stands on the two legs of compliance and public relations. | | | My Space | | | By Richa Seth | | While I was pondering over what I could possibly write for the forthcoming issue of PR Next, a colleague recently raised the issue of "ROI." That's not a nouveau way of spelling "Roy," but "Return on Investment." It's a particularly sticky wicket for us folks in public relations | | | Case Study: | | | | Sector Talk | | | By Donica Trivedi | | Like their computer programmer and engineer counterparts, Tech PR specialists command big bucks in remuneration. What is there about this segment of our discipline? Is it a whole new ball game? Or do traditional skills still apply? Donica Trivedi gives some insight. | | | | | | | ![]() | | | | | | Interview |
Poornima Iyer brings to us, an exclusive interview with Arcopol Chaudhuri, an ex-journo, who recently switched over to PR, shares is experience with the PR industry, while he was on the other side of the table and what he expects when he has decided to change roles | | Meet The Media | | Sumantika Choudhary, in an exclusive interview with Sourina Bose, Asst. Producer, TARA NEWZ explores a journalists' opinion about role play of PR in journalism. | | Tech - A - Byte | | | By Anuradha Kelkar | | As I write this article, I recall something my favourite professor told me back at college. He said, every company out there making truckloads of money and appearing irresistibly out of reach was started by someone who had a dream… and the guts to make that dream come true. He said that each company has an identity just like any of us. It holds true certain values and beliefs and certain goals that it wants to achieve. It has a look, a feel and something by which people identify it. Each company has a story to tell. This story can either go unheard because nobody decides to tell it or it can go down in history as one of the finest examples of how to run a business. So who do you think should be made responsible for this? Damn right, the CEO. | | Letters to the Editor | | |
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