I am greatly impressed by the latest issue of PR ezine especially Mr. Narendra's excellent write up on former Prime Minister. Indeed, it demonstrates the power of silence, and an important lesson for the corporates. Being silent is a difficult task in corporate setup where everyone would vie to pinch every bit of space in media. For others it is a self-discipline to first demonstrate, act, prove the promise, and then talk about it. No wonder, someone has rightly said that effective public relation is 90 percent doing your work, and 10 percent talking about it. It is another thing that the fact is other way round.
Congratulations to Mr Srinivasan and Strategic editor Mr V Rajendran for putting together this thoughtful issue.
C J Singh, CorePR
Chandigarh
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