Yes, plenty of research being done in PR around the world. Please visit www.iabc.com and click on Research – one of the hot buttons on the left panel of the website. There are numerous topics on which comprehensive research has been done and the results are being used by knowledgeable communicators and advertising agents to good effect. You can download some of the summaries and buy some others either online or order for a hard copy of the research report to be sent to you. Unfortunately in India PR research has historically taken a back seat. We need to raise the awareness of PR research amongst our corporate managers at the highest levels.
Bish Mukherjee ABC
From: prpoint@yahoogroups
Sent: Tuesday, December 22, 2009 5:16 PM
To: prpoint@yahoogroups
Subject: [prpoint] Research on Public Relations
| Dear All, Greetings! Need to know if there has been any research work ever done in Public Relations. If yes, then by whom, when and on what topic. Regards Bilquis Naqvee Delhi International Airport (P) Limited New Udaan Bhawan, Terminal 3, Opp. ATS Complex, Near Terminal 2, IGI Airport, New Delhi - 110 037 |
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