Seminar Strategi Public Relations 2.0 di Indonesia "Smart Way of Public Relations"
Setiap perusahaan ingin menjadi "nomor satu" di pasar. Perusahaan selalu berkompetisi untuk merebut posisi nomor satu di pasar. Persaingan berlangsung amat ketat.
Demikian juga dengan Pemda dan BUMN -- yang selalu ingin merebut hati publik.
Public Relations 2.0 (PR 2.0) merupakan salah satu jawaban disamping sales, marketing dan manufacturing. Public Relations adalah manajemen strategic atas hubungan antara organisasi atau institusi dan berbagai macam stakeholder untuk mempengaruhi hasikl bisnis secara keseluruhan.
PR 2.0 adalah adaptasi dari PR versi sebelumnya. PR 2.0 adalah strategi dan fungsi manajemen dengan menggunakan New Media (internet, mobile cellular, computer) dengan tujuan menggiring audience ke arah lingkaran pengaruh PR.
Theme of Seminar:
Time Subjects Person In Charge
08.00-09.00 Registrations
09.00-09.15 Key note speaker Menkominfo RI
09.15-09.30 Coffee Break
09.30-10.15 The Future of New Media PT Indosat M2
Question & Answer
10.15-11.00 Strategic Corporate Positioning Prof. Renald Kasali, Ph.D
Question & Answer
11.00-11.30 Coffee Break
11.30-12.15 Strategic Public Relations 2.0
“Smart Way of Public Relations”
Question & Answer Drs. Muh Labib, MSi
12.15-13.00 Coffee Break & Praying
13.00-14.45 Good Corporate Governance
Question & Answer DR. Sri Mulyani Indrawati, MSc
Minister of Finance
14.45-15.30 Government Relations Assure the Future of Business
Question & Answer
Elizabeth Goenawan Ananto, Ph.D --
President, International Public Relations Association / IPRA)
15.30-15.45 Coffee Break
15.45-16.30 Research Internal Communication Audit, Marketing and Corporate Image
Question & Answer Insight Market Research, Insight Asia
16.30-16.45 Conclusion & Closing Questioner
Selengkapnya dan pendaftaran BintangPR.com (click)
Untuk informasi lebih lanjut:
Riza Sondari
e-mail: rizkah.sondari@bintangpr. com
Dina Pratiwi
e-mail : dina.pratiwi@bintangpr. com
Telp : 021-73450353;
fax : 021-7338106;
Hormat kami,
BintangPR
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