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Sponsored by eBay, this open nomination and free-to-enter award recognises The Gold Standard in Political Communications by political leaders engaged with business and stakeholder groups. It is open to anyone to nominate a senior politician or public servant engaged in direct communications over the last 18 months. Nominations can be made by members of the public, governments, agencies, NGOs or corporations. No entry processing fee is levied on entries to this category. Criteria and weighting: 1. Description of how the figure (either a politician or a public servant) is developing a new approach or displaying the "gold standard" in their engagement with target audiences (100%)
This award, sponsored by News Corporation, is open to the nomination of any ambassador, embassy, consulate or diplomatic mission. Nominations can be made through self-nomination or by a third party, such as a parent foreign ministry, a corporation, trade group or chamber of commerce, or NGO/multilateral institution. Entries must show excellence in the achievement of a desired strategy or outcome following a process of external engagement with a governmental, trade, industry or NGO group. Criteria and weighting: 1. Evidence of the planning of an engagement strategy (20%) 2. Detail of the outreach programme and description of the partners and processes engaged (30%) 3. Details of the achievement recorded by the embassy, ambassador or diplomatic mission (50%)
This award, sponsored by Prospect, recognises personal practitioner achievement by a public, corporate or government affairs professional operating in the Asia Pacific region. It is open to senior in-house and consultancy professionals who can show through self or third party nomination that they have achieved sustained "gold standard" personal professional excellence in a senior role in the PA, GA, corporate affairs/communications profession. Criteria and weighting: Description of how the individual practitioner has achieved The Gold Standard in personal professional excellence throughout their career and evidence to support an accolade of personal achievement (100%) This award, operated in conjunction with Weber Shandwick, is open to the nomination of any domestic or international NGO operating in Asia Pacific or an Asian NGO operating overseas. Nominations can be made through self-nomination or by a third party, such as fellow NGO, a corporation, trade group or chamber of commerce or NGO/multilateral institution. Entries must show excellence in the achievement of a desired strategy or outcome following a process of external engagement with stakeholders, governmental, corporations and industry. The entry processing fee in this category is waived where the nomination is made by any organisation registered as a charity or charitable foundation. Criteria and weighting: 1. Evidence of the planning of an engagement strategy (20%) 2. Detail of the outreach programme and description of the partners and processes engaged (30%) 3. Details of the achievement recorded by the NGO and its partner organisations (50%)
Criteria and weighting: 1. Evidence of the planning of an strategy to secure a desired outcome in the governance arena (20%) 2. Detail of the outreach programme and description of the partners and processes engaged (40%) 3. Evidence of a successful outcome in relation to the stated desired outcome of the programme, initiative or campaign (40%)
This award recognises engagement between an external body (corporation, agency, legal practice, trade or representative group, chamber of commerce, diplomatic mission or NGO) and a government or agency. Outcome based it will show how a process of planned engagement has achieved a positive outcome with local, national or regional government. This award is sponsored by Henry Hale Maguire. Criteria and weighting: 1. Explanation of the development and planning of an engagement strategy (40%) 2. Explanation of the execution and implementation of an engagement strategy (30%) 3. Illustration of the outcomes, results and impact (30%)
This award identifies excellence by a public affairs, legal or corporate public relations consultancy. It is open to global and domestic public affairs and public relations consultancies operating in Asia Pacific. Entrants must prove excellence in client development and relationships, team development, professional development and business expansion. Criteria and weighting: 1. Explanation of supporting strategy for development and planning processes to achieve business objectives (25%) 2. Illustration of team development and professional development (25%) 3. Description of growth in business, staff, turnover, retention, client base, key successes on behalf of clients (50%)
This award, sponsored by Fleishman-Hillard, identifies excellence in an in-house public affairs team in Asia Pacific. It is open to global and domestic public affairs teams and entrants are expected to illustrate a strategy to develop an effective corporate, NGO, trade union, trade body or multilateral agency public affairs/government relations function. Criteria and weighting: 1. Description of strategy to develop PA function to match business need (34%) 2. Illustration of development of team growth, senior level engagement, integration with cross-departmental units (16%) 3. Description of successful outcomes managed by the public affairs function working as part of the broader corporate structure (50%)
This award, sponsored by Bite, recognises excellence in the use of social media as a communications tool by corporations, governments, or NGOs in Asia Pacific. Entrants must show how social media has been used to effectively communicate with target stakeholder groups. Criteria and weighting: 1. Description of the social media programme/strategy and illustration of innovation (30%) 2. Evidence detailing project development and information regarding management of strategy by PA/corp communications units (30%) 3. Illustration of outcomes and successes in using the social media platform as a vehicle to influence stakeholder group or groups (40%)
This Edelman-sponsored award identifies excellence in a corporate communications campaign addressing messages to stakeholders such as government, the media, investors, financial regulators, employees and the public. It is open to corporations represented in Asia Pacific or to Asian companies and bodies who have been engaged in a foreign communications campaign in the 18 months leading to the opening of nominations. Criteria and weighting: 1. Explanation of the planning and strategy involved in the campaign's development (30%) 2. Evidence of the implementation techniques and approaches involved in implementing the campaign (30%) 3. Description of outcomes and evidence of how the strategy and implementation met objectives (40%)
This award seeks nominations outlining excellence by any corporation, government, NGO or agency in communicating key messages in handling of an "issue" or crisis. It is open to entrants from all sectors which can show a "Gold Standard" response to an event which took place in the 18 month period leading to the opening of nominations. The award, sponsored by Eon, covers both issues and crisis management, reflecting the ability of corporations to effectively manage a localised issue which could become a crisis, and to manage crises effectively once they occur. Criteria and weighting: 1. Explanation of pre-planning processes and strategies for crisis or issues management (30%) 2. Evidence of implementation and the strategy and its revision in light of the nature of events (30%) 3. Description of outcomes and evidence of how the strategy and implementation met objectives of managing the crisis or preventing its occurance (40%)
Sponsored by UPS, this award is designed to reflect the increasingly important work done by chambers of commerce, investment promotion agencies, trade offices and governments in promoting their national (or regional) economic interests to foreign business and government. It is open to non-Asian bodies active in Asia or Asian bodies engaged globally. The entries must illustrate how the body is engaging with business, civil society or governmental bodies to achieve its core aims and objectives. THIS AWARD is also open to any organisation which engaged in regional, country or trade promotion at the 2010 Shanghai Expo. Criteria and weighting: 1. Description of the body's role, remit and description of any key projects in the 18 months to nomination (20%) 2. Evidence of an outreach programme or campaign and details of its development and implementation (40%) 3. Data and evidence of supporting "gold standard" status in the form of successful trade promotion or country campaigns (40%)
This award, operated in conjunction with AmCham-China, is made to identify gold standard achievement in developing a CSR project which links to a wider strategic stakeholder group. It is open to corporations, NGOs and government or public bodies who can show commitment to sustainable business practices or corporate social responsibility through a single project or case study. Criteria and weighting: 1. Description of the project and evidence of PA/corporate communications involvement in its development (25%) 2. Illustrations of how, where and why the programme was implemented (25%) 3. Evidence of positive outcomes in terms of sustainability, corporate social responsibility or public good (50%)
Criteria and weighting: 1. Description of the leadership and development programme: including target groups and sectors and details of innovation or new thinking (30%) 2. Evidence that the programme has enhanced professional development or leadership in government relations, corporate communications, government or in the public policy sphere (35%) 3. Examples of individuals or groups who have undertaken the programmes and evidence of their improvement in the areas of leadership or professional development (35%) | ||||||||
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ENTRIES SHOULD BE RECEIVED AT goldstandard@publicaffairsasia.com by October 15, 2010 | ||||||||
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Sukanti Ghosh
Please visit the websites http://www.prpoint.com and http://www.primepointfoundation.org and
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