I am working on the latest trend of PR agencies expanding their service lines to offer integrated services to their clients – which includes earned, paid and owned mediums of communications. Need your inputs to understand if this is the way ahead or this is another fad and pass with the time. Following are some the questions, I would require these inputs necessarily from your agency heads. Please help in securing responses.
1. Should PR agencies move away from their traditional expertise of securing earned media coverage and also look at Paid news, and other avenues to offer an integrated service to their clients?
2. Do Indian PR agencies have the capabilities to offer Integrated service?
3. Will integrated approach by PR agencies work in India?
4. Is it possible for every agency (large/small) to offer integrated approach? Who it will most suit?
5. Is your agency looking at offering such Integrated service to your client? If yes then please elaborate
You can send the responses latest by 8th May, 2013
| Vikram Kharvi PR & Digital Strategist www.vikramkharvi.com | www.facebook.com/kharvi | www.linkedin.com/vikramkharvi | Twitter: @vikramkharvi
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