PR discussions: Re: [prpoint] Re: [Media Forum] Re: {Indian PR Forum} Good PR for Ciongress? Adoption of a boy who gave newspaper to Rahul Gandhi for free

I think we are focussing on how unbelievable the story sounds. A deeper angle towards what PR advisors to the government are wanting to achieve from such publicity gimmicks.
Do such gimmicks work in the info-age of today?

Warm Regards,
Mayura Amarkant

From: Vikas Kumar <v.kumar83@gmail.com>

Sender: prpoint@yahoogroups.com

Date: Tue, 14 May 2013 10:19:26 +0530

To: <mediaforumofindia@googlegroups.com>

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Cc: BNK 24x7<mailbnk@gmail.com>; <indian-pr-forum@googlegroups.com>; Prpoint Group<prpoint@yahoogroups.com>

Subject: [prpoint] Re: [Media Forum] Re: {Indian PR Forum} Good PR for Ciongress? Adoption of a boy who gave newspaper to Rahul Gandhi for free

Slightly different view here. What are we focusing on? On a free newspaper or involvement of Rahul Gandhi in the same?

Obviosuly "Mr.Gandhi" knows how much a newspaper cost but do we really expect him to carry tender change or any money at all. How many ministers at this level keep money during such official visits when govt is paying everything.

I don't see this as a pre planned activity to obtain some publicity. It can happen with anyone. Just the matter Rahul Gandhi was involved so media got the reason to flash it.

Rest what happened, Congress is well known for optimizing such opportunities.

On Tue, May 14, 2013 at 10:08 AM, <raz345@gmail.com> wrote:

Obviously a good PR exercise and it has been proved by the wide coverage it has received.

Best,
Raj
Sent on my BlackBerry® from Vodafone
From: BNK 24x7 <mailbnk@gmail.com>
Sender: indian-pr-forum@googlegroups.com
Date: Mon, 13 May 2013 16:39:23 +0530
To: Indian PR Forum<indian-pr-forum@googlegroups.com>; <mediaforumofindia@googlegroups.com>; Prpoint Group<prpoint@yahoogroups.com>

Subject: {Indian PR Forum} Good PR for Ciongress? Adoption of a boy who gave newspaper to Rahul Gandhi for free

Is this PR? Will such incidents help in image building?

Or is it jut to be dismissed a spontaneous reaction?

Let's discuss.
regards
bnk

Congress 'adopts' boy who gave newspaper to Rahul Gandhi for free
Press Trust of India |

Bhopal: Madhya Pradesh Congress has "adopted" a 10-year-old hawker who gave a newspaper for free to Congress Vice President Rahul Gandhi, because the latter had no change.

On Saturday, state Congress Chief Kantilal Bhuria met Kaushal Shakya and his father Dulichand Shakya at the party office in Bhopal and announced, after felicitating the boy, that Congress was "adopting" him.

Mr Bhuria said the party would give Rs. 1,000 per month to the boy, who had told Mr Gandhi that he wanted to become a doctor.

Senior Congress leader Sajid Ali has offered a job to his father, a school drop-out, as a peon at a college run by him.

Kaushal, a class 5 student, sells newspapers. On April 25, when Mr Gandhi was heading for Raja Bhoj airport in a car, Kaushal approached him and requested him to buy a newspaper.

Mr Gandhi took the newspaper and handed him a Rs.1,000 note, but the boy returned it, saying he had no change, and he was offering the copy for free.

The Congress Vice President then had a brief chat with him.

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