More than the obvious PR angle, what is more worrying is the disconnect that the Congress Prince has from ground reality. Offering a Rs 1000 note for a 3-buck newspaper!!!!!
Also shows the Congress' desperation to eke out a story to portray their Prince's ''human face''.
Communist USSR used the same strategy to create the image for their then ruler, Lenin.
-----Original Message-----
From: "Mayura Amarkant"
Sent: 14/05/2013, 18:37
To: "prpoint@yahoogroups.com"; mediaforumofindia@googlegroups.com
Cc: "BNK 24x7"; indian-pr-forum@googlegroups.com
Subject: Re: [prpoint] Re: [Media Forum] Re: {Indian PR Forum} Good PR for Ciongress? Adoption of a boy who gave newspaper to Rahul Gandhi for free
I think we are focussing on how unbelievable the story sounds. A deeper angle towards what PR advisors to the government are wanting to achieve from such publicity gimmicks.
Do such gimmicks work in the info-age of today?
Warm Regards,
Mayura Amarkant
-----Original Message-----
From: Vikas Kumar <v.kumar83@gmail.com>
Sender: prpoint@yahoogroups.com
Date: Tue, 14 May 2013 10:19:26
To: <mediaforumofindia@googlegroups.com>
Reply-To: prpoint@yahoogroups.com
Cc: BNK 24x7<mailbnk@gmail.com>; <indian-pr-forum@googlegroups.com>; Prpoint Group<prpoint@yahoogroups.com>
Subject: [prpoint] Re: [Media Forum] Re: {Indian PR Forum} Good PR for Ciongress?
Adoption of a boy who gave newspaper to Rahul Gandhi for free
Slightly different view here. What are we focusing on? On a free newspaper
or involvement of Rahul Gandhi in the same?
Obviosuly "Mr.Gandhi" knows how much a newspaper cost but do we really
expect him to carry tender change or any money at all. How many ministers
at this level keep money during such official visits when govt is paying
everything.
I don't see this as a pre planned activity to obtain some publicity. It can
happen with anyone. Just the matter Rahul Gandhi was involved so media got
the reason to flash it.
Rest what happened, Congress is well known for optimizing such
opportunities.
On Tue, May 14, 2013 at 10:08 AM, <raz345@gmail.com> wrote:
> **
> Obviously a good PR exercise and it has been proved by the wide coverage
> it has received.
>
> Best,
> Raj
> Sent on my BlackBerry® from Vodafone
> ------------------------------
> *From: * BNK 24x7 <mailbnk@gmail.com>
> *Sender: * indian-pr-forum@googlegroups.com
> *Date: *Mon, 13 May 2013 16:39:23 +0530
> *To: *Indian PR Forum<indian-pr-forum@googlegroups.com>; <
> mediaforumofindia@googlegroups.com>; Prpoint Group<prpoint@yahoogroups.com
> >
> *Subject: *{Indian PR Forum} Good PR for Ciongress? Adoption of a boy who
> gave newspaper to Rahul Gandhi for free
>
> Is this PR? Will such incidents help in image building?
> Or is it jut to be dismissed a spontaneous reaction?
> Let's discuss.
> regards
> bnk
>
>
> Congress 'adopts' boy who gave newspaper to Rahul Gandhi for free
>
> Press Trust of India <http://www.ndtv.com/topic/press-trust-of-india> |
>
> [image: Congress 'adopts' boy who gave newspaper to Rahul Gandhi for free]
> *Bhopal <http://www.ndtv.com/article/list/cities/1/bhopal>: *Madhya
> Pradesh Congress has "adopted" a 10-year-old hawker who gave a newspaper
> for free to Congress Vice President Rahul Gandhi, because the latter had no
> change.
>
> On Saturday, state Congress Chief Kantilal Bhuria met Kaushal Shakya and
> his father Dulichand Shakya at the party office in Bhopal and announced,
> after felicitating the boy, that Congress was "adopting" him.
>
> Mr Bhuria said the party would give Rs. 1,000 per month to the boy, who
> had told Mr Gandhi that he wanted to become a doctor.
>
>
> -
>
> Senior Congress leader Sajid Ali has offered a job to his father, a
> school drop-out, as a peon at a college run by him.
>
> Kaushal, a class 5 student, sells newspapers. On April 25, when Mr Gandhi
> was heading for [image:
> Boy_who_gave_newspaper_to_Rahul_Gandhi_new_295.jpg]Raja Bhoj airport in a
> car, Kaushal approached him and requested him to buy a newspaper.
>
> Mr Gandhi took the newspaper and handed him a Rs.1,000 note, but the boy
> returned it, saying he had no change, and he was offering the copy for free.
>
> The Congress Vice President then had a brief chat with him.
>
>
>
>
> Thanks & Regards
> BNK 24x7
> Hand phones:
> *GSM - 98201 28332
> CDMA - 93200 48332*
>
> Land phone: * 022-40558914*
> Concept PR, Queen Mansion, 1st Floor, Prescot Road, Next to Cathedral
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>
> ============================================================
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