PR discussions: [prpoint] Re: Agency charges

Dear All,

I feel that the agency should not charge col/cm or sq/cm format at all. PR is profession were you cannot calculate the exact reach or advantage of one's work so easily based on your coverages.

As their are lot of factor involved in even releasing a press note or arranging for press conference or an interaction itself. Which will not taken into consideration through this new way of compensation.

Basically charges like col/cm or sq/cm will calculate based only on size of the coverage, will not take into consideration the impact or visibility one coverage generate for the client. Their is no fool proof methodology to calculate the same also. Instead of some new compensation technique, PR companies can follow the traditional way of contract and compensation. Additionally they can add a clause for more compensation for best performers (ie, the PR company will be compensated more, if the PR value or ad value is more than X rupees.)

On Tue, Sep 16, 2008 at 8:51 PM, <prpoint@yahoogroups.com> wrote:

Indian Public Relations professionals

Messages In This Digest (5 Messages)

1a.

Agency charges - column per centimitre From: Abhinav Sood

1b.

Re: Agency charges - column per centimitre From: Karthikk Chellappa

1c.

Re: Agency charges - column per centimitre From: V Jagannathan

1d.

Re: Agency charges - column per centimitre From: BNK

2.

PR Icons - Jhon Arokiasamy - Corpcom to PR Agency From: Prime Point Srinivasan

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1a.

Agency charges - column per centimitre

Posted by: "Abhinav Sood" abhinav.sood@connectcomm.org abhinavsood74

Mon Sep 15, 2008 11:41 pm (PDT)

Hi

I recently have come across large PR Agency contracts charging clients column per centimetre for articles / clips.

Isn't that misinformation on the part of the agency specially when even the journalist does not know the final outcome. Shouldn't we as agencies do some coordinated PR for Public Relations ensuring that articles describing PR appear.

Regards

Abhinav Sood

Partner

ConnectComm

Ph : +91 98106 05190

E Mail : <mailto:abhinav.sood@connectcomm.org> abhinav.sood@connectcomm.org

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Messages in this topic (5)

1b.

Re: Agency charges - column per centimitre

Posted by: "Karthikk Chellappa" karthikk.chellappa@gmail.com karthikk.chellappa

Tue Sep 16, 2008 1:21 am (PDT)

This is absolutely crazy to say the least.

Regards

Karthikk

2008/9/16 Abhinav Sood <abhinav.sood@connectcomm.org>

> Hi
>
>
>
> I recently have come across large PR Agency contracts charging clients
> column per centimetre for articles / clips.
>
>
>
> Isn't that misinformation on the part of the agency specially when even
> the journalist does not know the final outcome. Shouldn't we as agencies do
> some coordinated PR for Public Relations ensuring that articles describing
> PR appear.
>
>
>
> Regards
>
>
>
> Abhinav Sood
>
> Partner
>
> ConnectComm
>
> Ph : +91 98106 05190
>
> E Mail : abhinav.sood@connectcomm.org
>
>
>
>

--
Thanks and Regards

Karthikk Chellappa
09392518881

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Messages in this topic (5)

1c.

Re: Agency charges - column per centimitre

Posted by: "V Jagannathan" v_jagannathan@yahoo.com v_jagannathan

Tue Sep 16, 2008 4:38 am (PDT)

If column centimetre can be being used to measure the effectiveness of a PR activity why not use the same metric for the fees as well?

Interestingly while the PR industry claims that it is more than advertising, they use the advt. industry metrics for their revenue.

Having said that the question is will such a strategy be counter productive in the long run? Once a journalist knows that the agency's revenue is linked to the length of his story will he not limit his story length rather than going by the story's weightage?

V.Jagannathan

--- On Tue, 9/16/08, Karthikk Chellappa <karthikk.chellappa@gmail.com> wrote:

From: Karthikk Chellappa <karthikk.chellappa@gmail.com>
Subject: Re: [prpoint] Agency charges - column per centimitre
To: prpoint@yahoogroups.com
Cc: image_management@yahoogroups.com
Date: Tuesday, September 16, 2008, 1:30 PM

This is absolutely crazy to say the least.

Regards

Karthikk

2008/9/16 Abhinav Sood <abhinav.sood@ connectcomm. org>

Hi

I recently have come across large PR Agency contracts charging clients column per centimetre for articles / clips.

Isn't that misinformation on the part of the agency specially when even the journalist does not know the final outcome. Shouldn't we as agencies do some coordinated PR for Public Relations ensuring that articles describing PR appear.

Regards

Abhinav Sood
Partner
ConnectComm
Ph : +91 98106 05190
E Mail : abhinav.sood@ connectcomm. org

--
Thanks and Regards

Karthikk Chellappa
09392518881

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