Hello Mr.Raman
I also totally agree with Mr.jaganathan in this issue. Definitely you cannot call this as unethical as you cannot compel or force any reporter to cover any news item. Similarly if you feel he had just come to get the hospitality then as a Pr agency you should have invited only newspapers which usually cover such news items and invited few journalist according to their beats. Secondly the restaurant people themselves have invited a Tv celebrity only to get publicity from his image. So the main coverage will be given only to the celebrity. But as a Pr agency one thing can be done. You could have requested the celebrity to restrict his talk only about the brand in the press conference as many do that in similar programs. But this also you can only curtail to a level. So finally you cannot blame the reporter as his duty is this and he would have been assigned by his senior officials to cover the celebrity's interview alone.
Regards
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R.Induja,
Media Consultant
Ph: 9444525343
On 12/29/07, V Jagannathan <v_jagannathan@yahoo.com > wrote:
Strictly speaking I dont find anything wrong with the reporter.The presence of a reporter in a press meet, the acceptance of the gift and the hospitality does not mean there will be a news report.Opening of a new restaurant may not be a news for big papers. On the other hand the presence of a reporter from a leading newspaper itself is a good mileage for the PR agency as well as the client.Perhaps the reporter could have mentioned a line in his report that Mr.XXX was in the city to inaugurate XYZ restaurant.But that is not compulsory and the PR agency or the client can expect that as a matter of right.It is a professional hazard.RegardsV JagannathanChennai
Mansi PR <mansipr@gmail.com > wrote:Dear friends,I want to know your expert opinion on an issue.One of our friends retained a PR company at Chandigarh (also a dear friend of ours) to handle the launch event of his Restaurant. The owner of the restaurant also retained an event manager and booked a TV celebrity for the inaugural show.As usual, the PR company invited the media for the inaugural event. A reporter from Times of India also attended the event, enjoyed the hospitality, went away with the gift happily and filed the interview of the TV celebrity without even mentioning the name of the restaurant or the owner ("The TV Celebrity was here to inaugurate a restaurant in the City").My question is : Is it ethical on the part of the TOI reporter to file the interview of the TV celebrity, without giving credit to the restaurant, when :
- The TV Celebrity was arranged by the Restaurant owner
- The restaurant owner spent heavily on the fee, food, lodging, travel etc. of the TV Celebrity
- The interview took place at the restaurant premises
Kindly enlighten me on the issue.Warm regards.Raman JoharMansi PRChandigarh
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