My view :
As PR consultants we are hired to deal and manage the issues that effect and impact our client. One of the basic requisite for doing this is to have a clear understanding of how media works, what are the trends in media coverage etc . This is knowledge we bring to the table. Often, we cannot be judgmental on the ethics followed by external parties ( our opinion on the same does not matter) , we need to know how they function, and from there on create a plan which would give results to clients. In this case the stand taken by many publications that they will not mention a brand name in an event coverage has been prevalent since a few years. The agency’s role then is to guide the client on the deliverables possible on holding an event and spending money on celebrities. The client should be briefed on a) the media relations and media awareness aspect of the event and b) media coverage.
One may not gain a client when this is clearly stated, as some clients do only want media coverage. It is better to not gain such a client rather than lose it for non performance.
Regards
Meera T
Aarohan Communications
01, Ground Floor
Neha B Wing
Chincholi Bunder Road
Malad West
Mumbai 400064.
Tel : 022 - 28776735/022-
Email: meera@aarohancommun
URL : www.aarohancommunic
Mobile: 9821156976
From: prpoint@yahoogroups
Sent: Saturday, December 29, 2007 12:45 PM
To: prpoint@yahoogroups
Subject: [prpoint] Media reporting - seeking your views
Dear friends,
I want to know your expert opinion on an issue.
One of our friends retained a PR company at Chandigarh (also a dear friend of ours) to handle the launch event of his Restaurant. The owner of the restaurant also retained an event manager and booked a TV celebrity for the inaugural show.
As usual, the PR company invited the media for the inaugural event. A reporter from Times of India also attended the event, enjoyed the hospitality, went away with the gift happily and filed the interview of the TV celebrity without even mentioning the name of the restaurant or the owner ("The TV Celebrity was here to inaugurate a restaurant in the City").
My question is : Is it ethical on the part of the TOI reporter to file the interview of the TV celebrity, without giving credit to the restaurant, when :
- The TV Celebrity was arranged by the Restaurant owner
- The restaurant owner spent heavily on the fee, food, lodging, travel etc. of the TV Celebrity
- The interview took place at the restaurant premises
Kindly enlighten me on the issue.
Warm regards.
Raman Johar
Mansi PR
Chandigarh
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