Wednesday, January 23, 2008

[prpoint] Launching a website

Dear Friends,

Need some your expert advise.

My department has been working on a Group website
which includes microsites of respective companies, a
careers site and one for investors. Its been a big
exercise and has involved some serious hard work.

The site is expected to be ready by mid Feb, when we
are hopeful of launching it. What initiatives should
be taken to create some hype and interest around the
launch, how should the launch be planned, what should
be the strategy of informing the internal and external
stakeholders.

Looking forward to some brainstorming on this
important internal and extrenal communicaton exercise.

Thanks in advance.

Regards
Bhavna Dayal

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