Hello,
I feel there is a symbiotic relationship between all concerned. Be
it organisation and journalist or PR agency and the journalist. Both
want news to be diseminated but the purpose differs and need exists.
The organisation or PR agency has to keep all the communication
channels open to the media. Its up to them whether they find it
newsworthy or not.
But there is a dangerous trend happening as both pursuing to get
their viewpoint across often gets aggressive and loose focus of the
sensibilities and newsworthiness of the event. 24x7 news channels and
internet news websites are one of the reasons for this
aggressiveness.
The Y-gen journos often wants to be the first and check facts later.
In this rat race they often forget their purpose and existence in the
society. More so the latest media owners also use their medium to
orchestrate their veiw point and often the news as it appears have a
slant towards their idealogy or viewpoint. Thats why you see some
companies with aggressive PR machinery and get anything published -
newsworthy or not and some journos use eulogise certain organisations
and completely overlooks the negative points of the news content.
Sucheta Dalal, the journo who exposed the Harshad Mehta scam has in
an article in Money Life commented on how news comes at a price and
how TOI uses the private equity route to give undue favourable
publicity to their equity clients.
> Regards
> Santosh Balan
-- In prpoint@yahoogroups
wrote:
>
> Hello Mr.Raman
> I also totally agree with Mr.jaganathan in this issue. Definitely
you cannot
> call this as unethical as you cannot compel or force any reporter
to cover
> any news item. Similarly if you feel he had just come to get the
hospitality
> then as a Pr agency you should have invited only newspapers which
usually
> cover such news items and invited few journalist according to
their beats.
> Secondly the restaurant people themselves have invited a Tv
celebrity only
> to get publicity from his image. So the main coverage will be
given only to
> the celebrity. But as a Pr agency one thing can be done. You could
have
> requested the celebrity to restrict his talk only about the brand
in the
> press conference as many do that in similar programs. But this
also you can
> only curtail to a level. So finally you cannot blame the reporter
as his
> duty is this and he would have been assigned by his senior
officials to
> cover the celebrity's interview alone.
>
> Regards
>
>
> On 12/29/07, V Jagannathan <v_jagannathan@
> >
> > Strictly speaking I dont find anything wrong with the
reporter.
> >
> > The presence of a reporter in a press meet, the acceptance of
the gift and
> > the hospitality does not mean there will be a news report.
> >
> > Opening of a new restaurant may not be a news for big papers. On
the other
> > hand the presence of a reporter from a leading newspaper itself
is a good
> > mileage for the PR agency as well as the client.
> >
> > Perhaps the reporter could have mentioned a line in his report
that Mr.XXXwas in the city to inaugurate XYZ restaurant.
> >
> > But that is not compulsory and the PR agency or the client can
expect that
> > as a matter of right.
> >
> > It is a professional hazard.
> >
> > Regards
> > V Jagannathan
> > domainb.com
> > Chennai
> >
> >
> >
> > *Mansi PR <mansipr@...
> >
> > Dear friends,
> >
> > I want to know your expert opinion on an issue.
> >
> > One of our friends retained a PR company at Chandigarh (also a
dear friend
> > of ours) to handle the launch event of his Restaurant. The owner
of the
> > restaurant also retained an event manager and booked a TV
celebrity for the
> > inaugural show.
> >
> > As usual, the PR company invited the media for the inaugural
event. A
> > reporter from Times of India also attended the event, enjoyed the
> > hospitality, went away with the gift happily and filed the
interview of the
> > TV celebrity without even mentioning the name of the restaurant
or the owner
> > *("The TV Celebrity was here to inaugurate a restaurant in the
City").*
> >
> > *My question is :* Is it *ethical* on the part of the TOI
reporter to file
> > the interview of the TV celebrity, without giving credit to the
restaurant,
> > when :
> >
> >
> > - The TV Celebrity was arranged by the Restaurant owner
> > - The restaurant owner spent heavily on the fee, food,
lodging,
> > travel etc. of the TV Celebrity
> > - The interview took place at the restaurant premises
> >
> >
> > Kindly enlighten me on the issue.
> >
> > Warm regards.
> >
> > Raman Johar
> > Mansi PR
> > Chandigarh
> > mansipr@...
> >
> >
> > ------------
> > Never miss a thing. Make Yahoo your
homepage.<http://us.rd.
>
> >
> >
> >
>
>
>
> --
> R.Induja,
> Media Consultant
> Ph: 9444525343
>
Earn your degree in as few as 2 years - Advance your career with an AS, BS, MS degree - College-Finder.net.
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