As corporate India and the Indian PR industry wake up to blogger relations and many are now experimenting inviting bloggers to their corporate events and including them in their outreach programs, it becomes essential to develop a fine target bloggers list. Take it as another form of the media list that we are so used to.
So today if you are handling a tech client, maybe you should know the names of the top ten tech bloggers in India. Likewise if you are handling an automobiles client, you should know who all are writing on bikes or cars. The list goes on with bloggers writing on healthcare, education, economy, current happenings, etc. etc.
So how do we start compiling a list of bloggers? These are some of the good resources that I use and you might find them useful as well.
1. Technorati - Here you will find Indian blogs listed according to their 'authority'- the standard Technorati way of ranking blogs primarily based on how many blogs link to a particular blog. This may not be the best way to judge a blog to fit a client's program. I would rank a blog based on how many people read it and who are these people. Also you might not be able to judge a blog's subject merely by reading the list. You have to get pretty familiar with the blog yourself. Nonetheless, this might be a good start to look at some of the good blogs.
2. India Blogs - This one groups the various blogs in India based on their content subject. The list looks clean, meaning you might find it hard to believe that a spam blog might get featured here. But that's all. You have no way of telling which is the best blog in a particular category. The criteria for inclusion is not very clear as well. However you can pick up the blogs from here and run them through Technorati to see how much influence they have got in the blogosphere.
3. BlogStreet - BlogStreet groups Indian blogs according to subjects, language, and cities. On first glance, this looks like the perfect resource. But considering the hundreds of similar blog directories floating around the blogosphere, you cannot escape having that lingering doubt about the authenticity of such a directory.
Maybe if you pick up some blogs, run them through all of these directories, and start monitoring them for some time, maybe you can figure out which are the best for your client. Also a point to remember is that you cannot compare a technology blog, read by one and any, and a marketing blog, read a by niche audience, in the same parameters. For instance, while many consider Technorati has the one site having the final say on tech blogs, it can be the Power 150 (this blog is ranked 406th as of today) for marketing blogs. For PR blogs, there are PR Voices (this blog is ranked 22nd as of today) and The PR Friendly Index (this blog is ranked 42nd as of today). Similarly there will be sector specific ratings for other subjects.
However the rankings on these are also based on Technorati, Bloglines, and other services - which many professionals and blog readers might not have heard of. So if a medical blog is read by well-known doctors but not through Technorati or Bloglines, it does not mean the blog is not influential - a point I gathered from a friend. So proceed with care. The final word could be then to use the directories to pick up the blog names. Then use your wise counsel to figure out the blog yourself.
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