Dear Mr Srinivasan,
Delay in starting a programs is common, Indianised rather. Starting them on time is a wonder. Time-saving or stop-gap arrangements like screening the past events, musical concerts, mimicry and the like to hold and entertain the audience are the known techniques as suggested by our Members.
Whether it is true or very convenient to say 'held up in traffic' is a good reason. We may manage our own time, but traffic is becoming unmanageable even by Governments. For example, in Hyderabad the average speed of 11 KMs in 1986, has come down to less than 7 KMs per hour now. After some years we may not be driving, but inching forward bumper-to-bumper.
Your observation about the negligible participation by the SMEs at the ABCI Awards, may be due to shy or unaffordability or lack of a separate in-house setup to make competition exercises or negligence or willfully ignoring such awards or defying the authority of large scale enterprises by non-participation.
These Micro, Small & Medium Enterprises (MSMEs) have been accepted worldwide as the engine of economic growth and for promoting equitable development as they constitute 90% of the total enterprises. Realizing this, in May 2007, the Govt of India merged the ministries of Agro & Rural Industries and Small Scale Industries into a single Ministry of MSME.
Let us hope that all the PR organizations; the representational bodies viz., CII and FICCI through their State level Chambers and the Ministry of MSME will to do something in this direction, at least from now onwards.
Regards,
Y. Babji
Delay in starting a programs is common, Indianised rather. Starting them on time is a wonder. Time-saving or stop-gap arrangements like screening the past events, musical concerts, mimicry and the like to hold and entertain the audience are the known techniques as suggested by our Members.
Whether it is true or very convenient to say 'held up in traffic' is a good reason. We may manage our own time, but traffic is becoming unmanageable even by Governments. For example, in Hyderabad the average speed of 11 KMs in 1986, has come down to less than 7 KMs per hour now. After some years we may not be driving, but inching forward bumper-to-bumper.
Your observation about the negligible participation by the SMEs at the ABCI Awards, may be due to shy or unaffordability or lack of a separate in-house setup to make competition exercises or negligence or willfully ignoring such awards or defying the authority of large scale enterprises by non-participation.
These Micro, Small & Medium Enterprises (MSMEs) have been accepted worldwide as the engine of economic growth and for promoting equitable development as they constitute 90% of the total enterprises. Realizing this, in May 2007, the Govt of India merged the ministries of Agro & Rural Industries and Small Scale Industries into a single Ministry of MSME.
Let us hope that all the PR organizations; the representational bodies viz., CII and FICCI through their State level Chambers and the Ministry of MSME will to do something in this direction, at least from now onwards.
Regards,
Y. Babji
----- Original Message ----
From: Prime Point Srinivasan <prpoint@gmail.com>
To: Prpoint Group <prpoint@yahoogroups.com>
Sent: Sunday, January 20, 2008 9:32:49 PM
Subject: [prpoint] ABCI Awards - Ecstasy and agony - Inviting your views
From: Prime Point Srinivasan <prpoint@gmail.
To: Prpoint Group <prpoint@yahoogroups
Sent: Sunday, January 20, 2008 9:32:49 PM
Subject: [prpoint] ABCI Awards - Ecstasy and agony - Inviting your views
dear friends
Ecstasy
I had the honour of participating in the recent ABCI Awards last week. Generally, the ABCI awards are considered as Oscars of Business Communication. I should complement the ABCI team for their meticulous planning right from the first stage of "calling for entries".
They received more than 570 entries (highest of all the past years) from 73 organisations for 40 categories of awards. Eminent people were involved as juries to select the best entries. Out of 73 organisations, around 50 organisations got one award or other. Some of the well known leading organisations could not secure even one award. Many of the participants, whom i spoke were all happy with the selection process.
The Award function was well organised. Everybody was made to feel proud of their participation. More than 15 or 20 CEO of various companies, besides large number of COOs, CFOs participated. It was highly professional.
Please join me in congratulating the President Mr Yogesh Joshi and his team for the sincerity and commitment to the profession.
Agony
Though everything was fine, some of the areas have been disturbing me. I will be thankful if the members share their views also to improve this.
1. Though the organisers have announced the start of the Award Ceremony at 6,30 PM on 11th jan (Friday evening), i could see hardly 20 to 25 people in the hall. The organisers were ready with all the awards and other arrangements. The award winners and many of the Senior executives of award winning organistions started arriving at the hall after 7 PM. the master of ceremony was making announcement about the late arrival of audience due to 'traffic jam'. Finally, the function could start at 7.30 PM.
Traffic jam is a well known fact in all metros nowadays. Atleast the award winners and their organisations should have planned their travel properly to reach the hall in time, to receive the coveted awards. Corporates should understand that this is the greatest respect that they give for such awards. 'Not respecting time" should not be a 'way of life'
2. 73 companies participated in the award scheme by submitting their entires in various categories. I understand only handful (4 or5) companies from the new generation companies submitted their entires. Rest of the companies were from old generation companies like Tatas, Birlas, automobile companies, public sector banks, etc. The concern is why the new generation companies isolate themselves from the mainstream? Winning should not be the only criteria. Participation is more important. Even amongst the companies who submitted entires, many of the leading companies could not get any award. Why this phenomena? Members may share their views what prevents them from participation. Many times, I find the IT companies claim to have the best communication models. Unless they showcase in public, how can they be evaluated?
3. Out of the 73 companies, who participated, the participation by small and medium industries (SMEs) are negligible. I personally know many SMEs have best communication models in their own indigenous model. Normally, they used to feel shy to participate in the race against big companies. None of the organisations in India, including CII or FICCI have any award scheme to evaluate the communication strategies of SMEs. I appeal to ABCI and other PR bodies to think of introducing new Award Scheme for SMEs atleast from this year. .
In this SME task, I will be too happy to get associated with any organisation as partners through my Prime Point Foundation. We cannot afford to ignore a large segment of contributors to the Nation.
I onceagain congratulate ABCI for their commitment to the profession. .
I invite your views
srinivasan
prime point
94440 50273
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