Re: [prpoint] Launching a website

Hi Bhavana,

I assume from your mail that your company is already established in the market and this is an exercise of lauching a website or maybe just enhancing the usability of your website, in which case you want to promote the website now.

The best idea to promote the website, without spending much will be by having couple of tshirts, pens or anyother goodies being sent to clients and other contacts (including your company staff) with the website address in that.

and also you can do a Search Campaign (ppc) to promote your business and website over the search engines, and you can also add the site to all your email signatures, and stationaries.

Hope this information was useful, i am sorry, with the details you have given, this is the best I will be able to suggest.

Regards,
Subha Ganesh
Search Marketing Specialist
London

On Jan 23, 2008 6:27 AM, Bhavna Dayal <bhavnadayal@yahoo.com> wrote:

Dear Friends,

Need some your expert advise.

My department has been working on a Group website
which includes microsites of respective companies, a
careers site and one for investors. Its been a big
exercise and has involved some serious hard work.

The site is expected to be ready by mid Feb, when we
are hopeful of launching it. What initiatives should
be taken to create some hype and interest around the
launch, how should the launch be planned, what should
be the strategy of informing the internal and external
stakeholders.

Looking forward to some brainstorming on this
important internal and extrenal communicaton exercise.

Thanks in advance.

Regards
Bhavna Dayal

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Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)

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