Hi,
Can one enlighten me as to who creates a news for whose livelihood?
Is it the PR agency that packages a news for a reporter to earn his livelihood? or
The media finding the package something different and decides to write about giving the PR agency its livelihood?
Jagannathan
Vasan Srivathsa <emailvasan@gmail.
Hi Mansi,The PR would have done better to do things differnetly - the restaurant could have arranged for feeding a group of orphans, free lunch to a group of elders o just had a quiet inauguration and then went in for a well thought communication to the target audience.Media guys in my opinion interpret ethics when it suits them hence a PR should be just dependent on them - they come at their cost if you can create a news for them to earn their lively hood.No offense meant to our scribes....VasanOn Dec 29, 2007 12:44 PM, Mansi PR <mansipr@gmail.com > wrote:
Dear friends,I want to know your expert opinion on an issue.One of our friends retained a PR company at Chandigarh (also a dear friend of ours) to handle the launch event of his Restaurant. The owner of the restaurant also retained an event manager and booked a TV celebrity for the inaugural show.As usual, the PR company invited the media for the inaugural event. A reporter from Times of India also attended the event, enjoyed the hospitality, went away with the gift happily and filed the interview of the TV celebrity without even mentioning the name of the restaurant or the owner ("The TV Celebrity was here to inaugurate a restaurant in the City").My question is : Is it ethical on the part of the TOI reporter to file the interview of the TV celebrity, without giving credit to the restaurant, when :
- The TV Celebrity was arranged by the Restaurant owner
- The restaurant owner spent heavily on the fee, food, lodging, travel etc. of the TV Celebrity
- The interview took place at the restaurant premises
Kindly enlighten me on the issue.Warm regards.Raman JoharMansi PRChandigarh
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