Hi all
No doubt that responsibility of PR agency to create
news. Agency should think 100 times before palnning a
media event. Not all events attract media attention.
PR agency can always create noise before the actual
launch of the restaurant by talking abt hotel
industry, food habits of people in that particular
city, profiling spokesperson as an entrepreneur etc
etc. Then they can invite eminent chef to run a food
festival and launch the restaurant.
Best Regards
Narrendiran
--- V Jagannathan <v_jagannathan@
> Hi,
>
> Can one enlighten me as to who creates a news for
> whose livelihood?
>
> Is it the PR agency that packages a news for a
> reporter to earn his livelihood? or
>
> The media finding the package something different
> and decides to write about giving the PR agency its
> livelihood?
>
>
> Jagannathan
>
>
>
> Vasan Srivathsa <emailvasan@gmail.
> Hi Mansi,
>
> The PR would have done better to do things
> differnetly - the restaurant could have arranged for
> feeding a group of orphans, free lunch to a group of
> elders o just had a quiet inauguration and then went
> in for a well thought communication to the target
> audience.
>
> Media guys in my opinion interpret ethics when it
> suits them hence a PR should be just dependent on
> them - they come at their cost if you can create a
> news for them to earn their lively hood.
>
> No offense meant to our scribes....
>
> Vasan
>
>
> On Dec 29, 2007 12:44 PM, Mansi PR
> <mansipr@gmail.
> Dear friends,
>
> I want to know your expert opinion on an issue.
>
> One of our friends retained a PR company at
> Chandigarh (also a dear friend of ours) to handle
> the launch event of his Restaurant. The owner of the
> restaurant also retained an event manager and booked
> a TV celebrity for the inaugural show.
>
> As usual, the PR company invited the media for the
> inaugural event. A reporter from Times of India also
> attended the event, enjoyed the hospitality, went
> away with the gift happily and filed the interview
> of the TV celebrity without even mentioning the name
> of the restaurant or the owner ("The TV Celebrity
> was here to inaugurate a restaurant in the City").
>
> My question is : Is it ethical on the part of the
> TOI reporter to file the interview of the TV
> celebrity, without giving credit to the restaurant,
> when :
>
>
> The TV Celebrity was arranged by the Restaurant
> owner
> The restaurant owner spent heavily on the fee,
> food, lodging, travel etc. of the TV Celebrity
> The interview took place at the restaurant
> premises
>
> Kindly enlighten me on the issue.
>
> Warm regards.
>
> Raman Johar
> Mansi PR
> Chandigarh
> mansipr@gmail.
>
>
>
>
>
>
>
>
>
>
> --
> Sent from my StrawBerry® wired device (Laptop) :)
>
>
>
>
> ------------
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