Dear members,
In my view, it is not ignorance of the reach and spread of news by the agencies. It is not a PR strategy either. It appears to be a cheap technique of willfully ignoring the news agencies for certain petty reasons.
Willfully ignoring or avoiding may sometimes work out, because there is always a safety valve of 'pleading ignorance', till the very technique boomerangs.
Regards,
Y. Babji
Hyderabad
In my view, it is not ignorance of the reach and spread of news by the agencies. It is not a PR strategy either. It appears to be a cheap technique of willfully ignoring the news agencies for certain petty reasons.
Willfully ignoring or avoiding may sometimes work out, because there is always a safety valve of 'pleading ignorance', till the very technique boomerangs.
Regards,
Y. Babji
Hyderabad
----- Original Message ----
From: Uma Bhushan <u_bhushan@yahoo.com>
To: prpoint@yahoogroups.com
Sent: Thursday, May 15, 2008 1:55:21 PM
Subject: Re: [prpoint] Debate: Avoiding news agencies for press conference
Prime Point Srinivasan <prpoint@gmail. com> wrote:
Uma Bhushan
Senior Lecturer, Business Communication
K J Somaiya Institute of Mangement Studies & Research
Vidyavihar, Mumbai 400 077
From: Uma Bhushan <u_bhushan@yahoo.
To: prpoint@yahoogroups
Sent: Thursday, May 15, 2008 1:55:21 PM
Subject: Re: [prpoint] Debate: Avoiding news agencies for press conference
I am afraid this phenomenon could be attributed more to ignorance of the reach and spread of agencies than some bigtime words like strategy!
One reason could be that it is difficult to trace the "clippings" arising out issuing a news through the agencies. And for PR people, clippings mean a lot! Journalists from individual newspapers and magazines are easier to followup and getting the "results" in the press the next day. Since agencies do not fulfil this criteria, they may not be high up on the priority of PR people.
I will be happy to know the feedback from colleagues in this group.
Regards,
Uma Bhushan
Prime Point Srinivasan <prpoint@gmail. com> wrote:
dear friendsI just now received a mail (appended below) from a senior journalist of a well known wire agency. I myself got surprised that some well known corporates have not invited wire agencies. As a layman, i always feeel that wire agencies provide a wider coverage. Is there any 'new strategy' in avoiding the wire agencies? I invite reaction from members.srinivasanmoderatormessage received by mequoterecently three MNCs- 2 in the mobile phone space and one in passenger car segment- had invited the Chennai media to cover their events.Curiously the companies/PR agencies decided not to invite the news agencies. However two companies decided to issue the press release to the news agencies wanting wider coverage.It is known fact that news agencies have wider coverage and can take the message across the globe.Is there any particular PR strategy to leave out news agencies? If yes, what are the advantages or the benefits of such a stragtegy?If no, what could be the negative impact of such a strategy?Members are requested to react.unquote
Uma Bhushan
Senior Lecturer, Business Communication
K J Somaiya Institute of Mangement Studies & Research
Vidyavihar, Mumbai 400 077
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