Dear Friends,
The issue discussed here is really worth giving a thought as its an issue raised by many media houses.
When it comes to big corporates, where the company has a major say in deciding the media to be invited, then the desire of the PR agencies to invite all the media can turn futile.
Yes definitely, I agree to the point News wires are the backbone of the media industry and till today most of the big media houses depend largely on the wire agencies for its authenticity and for the incessant feeds that they send.
And its a known fact that a PR and journo relationship has to be sustained as its mutually beneficial. And i personally feel, it becomes important for the PR agencies to maintain a situation where no journalist is left missed as it could tarnish the agencies name at the end of the day. And i strongly feel that if a big corporate finds a media to be irrelavant for a particular press conference, there steps in the actual role of a PR agency. As a disciplined PR professional, it becomes essential to advocate to the corporate the importance of inviting them, if found relevant.
Sindhu Rajasekharan
PR Consultant
Chennai
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