dear friends
In the India PR Blog, Palin has raised a very good subject. He has talked about the various aspects presented before the prospective clients by PR agencies during their pitch presentation. Please read in the following link :
Normally, almost all the PR agencies present their capabilities in media relations.
My feeling is that PR agencies should start talking about the communication with other stakeholders. They can talk about HR branding, investor communication, social media communication, internal communiation, marketing communication, external communication other than media, etc.
PR Agencies feel more comfortable with media relations. (probably it is sytematic, clips measured, time bound, etc). Since PR Agencies confine only to media relations, the corporates also feel satisified with 'n' number of clips.
I feel a time has come that PR Agencies should re-look and start developing their competency in other areas like internal communication, HR Branding, and other areas through which the perception of the stakeholders could be improved. As I have been repeatedly stressing, PR needs to be integrated with Marketing communication. Corporate CEOs also should start pressuring the PR Agencies to suggest tools and means for 'total communication management'.
I invite members to share the views as to how we can take the PR industry to the next level.
srinivasan
Moderator
Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
MARKETPLACE
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