Smita...
You will also have to implement traditional media initiatives to increase online hits. The question is, hits which can be converted into useful business opportunities.
For that purpose you will have to go through the traditional segmentation process.
Omkar
2008/6/4 Smita Verma <commstratindia1@yahoo.com >:
Dear All,As we all have seen the drastic shift in the demand for Public Relations because of the high degree of Competition, a lot of enquiries for ONLINE COMPANIES have been flowing in. These online companies, as said, are from various industries including Helath Care, book store etc.The issue is how to position such companies and what are the media opportunities available, apart from talking about the trade USPs, and profiling of the spokesperson. What are the other Visibility opportunities that can be converted into media prospect, which will result in increase in the ONLINE HITS.Thanks and Best Regards,
Smita VermaCommstratBangalore
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Regards
Omkar - 9890912031
Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
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