Excellent Mr. Avinash,
Be it commerce or e-commerce, print or net, Ad is our subject of concern.
In a 'Communication wheel', the connection of 'PR' and 'Advertising' as that of hub and spoke.
To me, earlier, SEO & Adwords were jargons. Now, I am able to understand.
Thanks for your analytical explanation.
Regards,
Y. Babji
Hyderabad
From: Avinash Murkute <avinash_m28@
To: prpoint@yahoogroups
Sent: Friday, June 6, 2008 10:25:33 AM
Subject: Re: [prpoint] Google Ad words and PR
Hi:
AdWords or SEO. SEO is Search Engine Optimization. To promote business both the tools are beneficial. For an e-commerce business combination of SEO and Adwords is must. For others it is need dependant. Theoretically as well as practically, AdWords and SEO are separate subjects, as well as interlinked subjects. Confusing statement, isn't it?
Most businesses would like to see MWR (Most wanted results) while surfers have them on top of mind. How can it be? Surfers may not have you on his top of mind. It is up to you to diagnose what are the most common things in/on surfers mind. Study! Yes, studies of consumer behaviorism or to be precise net consumers will help.
How do we feature in Search Engine Results (SER) and pages is important and where do we feature is equally important. How & where....ranking is important. If you are featuring in Google on 10th page of SER.. your existence is of no importance to surfer. This has something to do with web design and crux related to it. Hire a web designer who understands customers and business models…..Huh. If surfer is inputting a query (aka keyword) in search engine, and if you are enlisted in landing page or first page of SER you are good. If you appear in top 5...you are lucky...and if you are Numero Uno.. you are using SEO. There are few other issues like look and feel of web pages, size of landing pages (should not be more than 60 K) and customer communication systems. E-mailers, forms, IM, online chat, offline follow up and so on. One can innovate the way he likes. Hope innovation word is not patented by dash dash dash.
A seasoned SEO expert has to play with keywords, business models, customers, consumer behaviorism, industry trends and competition. Technically we call it as Meta tags to be placed in header portion of web pages. They are invisible to normal eyes (same as keywords for editors in press note).
AdWords – Yes they are paid advertisements. They are forced results in crude language. They are planned results in management language. One can run predetermined campaigns as we do in an offline mode.. Budgets need to be allocated. And you need to analyze surfing patterns or analytics. Someone can have sophisticated tools or try Google Analytics. AdWords campaign can be seasonal or perennial as per your business needs. Running a mango campaign in mango season will be beneficial and you will be robbed if someone ask you yearly campaign for mango business (online sales)
Conclusion: Today online models are big hit. Click and mortar (C&M). But can it replace brick and mortar (B&M)? I personally believe that technology and advertisement can be effectively used to deliver your strategies and plans. Today online models are becoming complex and successful business models are supplemented with offline strategies. Mere advertising is like kite flying. Execution is the key.
Feedback solicited.
Avinash Murkute Galaxy4u Pune | Mobile: 9822698070
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