dear friends
Many senior professionals from Public Relations Agencies, CorpCom have shared their views. In all the discussions, one common point that has emerged is that PR Agencies and Corpcom professionals should look beyond media and there should be more "360 degree communication".
For our June issue of ezine, we are going to feature International Association of Business Communicators (IABC), a global body operating in 70 countries. We have interviewed their International Chair Todd and their International President Julie. One aspect that has emerged from their views is that we need to be more 'Business Communicators". That means, we should explore all avenues of communication.
Even though, many of the PR Agencies claim to be offering more services beyond media in their Menu card, in reality, they are forced to take up only media relations. As one of the members pointed out, we are yet to develop competency in other areas also.
Taking the discussion to the next level, May i request you to share your views on the following more specifically. Few Corporate CEOs and Chairmen are members of this group. I appeal to them to share their views from the CEO point of view also.
1. How can we create an awareness of "360 degree communication" to corporates and PR Agencies?
2. Even if the PR Agencies suggest, will the Corporates agree? Even if the Corporates want, whether the PR professionals are equiped to handle.
2. How the National bodies like PRCI, GFPR, ABCI and Institutions like Symbiosis, Mudra can play a role?
Srinivasan
Moderator
Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
MARKETPLACE
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