Dear Sangeeta:
I can understand your dilemma, but first thing first. I know different
agencies are using different methods to bill a client. However, in
over 20 years of our consultancy, we have at least never promised or
indicated any size or number of clips that we would generate for the
client. The deliverables are always designed to achieve a particular
result whether change of perception or generating brand awareness,
which are clearly delineated at the time of contract and subsequently
more specifically planned out in detail with quarterly reviews. And
terms like upward revision of retainership periodically or in case of
any change of reference of contract are documented in advance.
The need here for the client to understand also is that number of
clips or insertions don't matter if the ultimate communication
objective has not been achieved.
And in so far as performance linkages are concerned, this becomes
apparent when you compare it what you promised as deliverable to the
client with what has actually been accomplished. In case you feel that
you are putting in more resources in the project than you earlier
planned for the client, justify it with tangibles.
Best wishes.
CJ, CorePR
--- In Image_Management@
<v_jagannathan@
>
> Hi,
>
> I wonder what the member means by the following sentence?
>
> "What is performance ? The 250 clips and the 400 internet clips you
> have for the year . The qualitative articles in ET, HT ,CNBC etc"
>
> Funny PR things reports in ET, HT and CNBC are qualitative and
others are meant for volume and in turn fat fee!
>
> Jagannathan
> IANS
>
>
> --- On Tue, 7/29/08, Narendran A <naren_vna@.
>
> From: Narendran A <naren_vna@.
> Subject: Re: [Image_Management] Performance based fee
> To: Image_Management@
> Date: Tuesday, July 29, 2008, 8:50 AM
>
>
>
>
>
>
>
>
>
>
>
> Hi
>
> Yes there is something called bonus clause wherin if we exceed
beyond what was comitted clients do pay bonus amount.
>
> Best regards
> Narren
>
> --- On Tue, 7/29/08, sangeeta_irani <sangeeta_irani@ rediffmail.
com> wrote:
>
> From: sangeeta_irani <sangeeta_irani@ rediffmail. com>
> Subject: [Image_Management] Performance based fee
> To: Image_Management@ yahoogroups. com
> Date: Tuesday, July 29, 2008, 6:50 AM
>
>
>
>
> The time for review of a retainer arrived and I asked for an
> increase for we had delivered. The client talked of performance
> based fee.
>
> I have checked with a few Pr friends and only one had heard of an
> incentive - but that was over and above the basic retainer.
>
> Has any one heard of performance based fee system only - no
> retainer ? If yes some questions ?
>
> What is performance ? The 250 clips and the 400 internet clips you
> have for the year . The qualitative articles in ET, HT ,CNBC etc
>
> How do you quatity performance - vauation of clippings, cirrus score?
> What if client is too small not even listed company - you know in
> cirrus he may not get good scores inspite of the work you have put
> in.And that fact that client has non-metro cities news.
>
> And just wondering if like Ekta Kapoor and Star Tv deal for Tv
> shows - In Pr we have basic fee and extra fee. Star TV paid if
> TVR's of serials increase. Except in our case what is the way we
> judge the work?It's not as transparent or easy.
>
> Would appreciate inputs and also gyan - is this the trend any where ?
> I have never ever heard of it- may just be a cost controlling
> measure by client !
>
> Regards
>
> Sangeeta Irani
>
Please visit the websites http://www.prpoint.com and http://www.primepointfoundation.org and
http://www.imageaudit.com
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