(Moderator's Note : I agree with Santosh. It would be a good idea to develop case studies of PR disasters. Members can share some of the Corporate PR disasters also. If they are published in media, you can name the corporates. If it is not, you can share the case study without mentioning the names of companies and people involved.)
Dear Mr.Srinivasan,
Would like to suggest that we have a dossier of major PR disasters on a quarterly basis. This issues can be discussed, deliberated and pondered and members can also suggest how well they could have been handled.
For eg. Immediately one can think of the "PMO meeting Ambanis". After
meeting the elder brother in full glare the PMO was finding it
difficult to convince people that it was not related to a counter
demand from SP, who was acting in cohort with the younger brother.
The second was the "IPL doping case implicating Md Asif". This issue also could have handled better.
It would be prudent for each one of us contribute as to what we think
was the PR disaster which can be compiled and released every
quarter /month. May be some of this issues can be taken in the e-zine.
Once this is done, a dossier on this can be released as a compendium.
These are just suggestions.
Would like to hear from other members of what do they think about this exercise.
Thanks & Regards
Santosh Balan
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