Dear Babji
There could not have been a better tribute to a great PR practitioner
whose contribution to the field of Public Relations is tremendous. A
highly down-to-earth yet focussed, Dr. Reddi is a visionary whose
ideas must be recorded and preserved for the public relations
practitioners.
Celebrating 6th August as National PR Education Day, we are in for it,
and in fact, all PR associations and fora should take this up as a
mission to contribute to PR Education.
However, I am of the firm view, that like many designated 'days' that
the world celebrates around the globe, let it not remain confined to a
mere celebration. Let each 6th August be on every PR practitioner'
agenda, to prepare a plan of action for the next five years, and the
way he/she would contribute to realise that action plan.
Let 6th August be the Day of reckoning and have meaningful
result-oriented, with a definite time line to contribute to PR
Education, whether it is in the form of compilation of Indian PR case
studies, reviewing the PR syllabii being taught in the Universities,
formulating an accreditation process, and hold regular Professional
Development Programmes (PDPs) with a structured syllabii so that they
upgrade their knowledge and skills as per the emerging technologies.
Best regards,
CJ Singh, CorePR, Chandigarh
--- In prpoint@yahoogroups
>
> Respected sir/madam
>
> Many wishes to you,
>
> Global Forum for Public Relations (India International Association for
> values and ethics Public Relations – an initiative of Brahma Kumaris
World
> Spiritual University) intends to *celebrate 6th August as "National
PREducation
> Day" from this year onwards.***
>
> The importance of the day is that our PR Celebrity, *Dr CV Narasimha
Reddi
> is completing his 75th year this 6th August 2008.* Of the 75 years, he
> might have spent 50 years practicing Public Relations on one hand and
> promoting PR professional bodies, PR education, teaching PR in various
> Indian & Foreign Universities, authoring books on PR and editing a
> PRjournal etc, on the other. Now, he is busy with AP State Council for
> Higher
> Education in developing model curriculum and formulating PR courses
to be
> introduced in the Universities of Andhra Pradesh
>
> Please see his brief C.V. down the mail.
>
> We need to identify elders in PR clan for our own identity. We believe
> honoring such a multi-faceted PR celebrity is honoring the profession
> itself. Hence, this proposal.
>
> Some of the elders and notables in ABCI, PRSI and PRCI have already
> expressed their opinion and wanted to join hands in celebrating
> "National PREducation
> Day" on 6th August every year. Several National level PR Practitioners,
> Media Experts, Educationists, Academicians and a few International
> personalities have also expressed their views while appreciating the
> initiative of GFPR.
>
> I would therefore request you to pass on your opinion/view/
> please.
>
> Regards,
>
>
> Babji. Y
>
> PR Practitioner & Teacher
>
> National Vice President (Admn), Global Forum for Public Relations
>
> Director, National Council, Association of Business Communicators of
India
>
> Representative, National Council, Public Relations Society of India
>
> (Past Chairman, PRSI, Hyderabad Chapter)
>
> Member, Executive Committee, Public Relations Council of India,
Hyderabad
>
>
> ------------
>
>
> (Profile of Dr CVNR)
>
> Dr. C. V. NARASIMHA REDDI, MA PhD
>
> (Completing 75 years on 6-8-2008 – GFPR to declare 6th August as
National PR
> Education Day)
>
> Dr. C.V. Narasimha Reddi, former Director, Information and Public
Relations
> Department, Government of Andhra Pradesh and Past President, Public
> Relations Society of India, is currently, Editor, `Public Relations
Voice'.
> The Journal is being run since nine years as the only journal for
Indian P R
> professionals. DR. Reddi earlier held key positions such as Director,
> Bharatiya Vidya Bhavan's College of Communication and Management,
Hyderabad,
> Director, India Foundation for Public Relations Education and
Research, New
> Delhi, University Grants Commission, National Professor in Public
Relations
> and Vice- Chancellor's Visiting Scholar, University of Canberra,
Australia.
> He worked as Press Secretary to four Chief Ministers; as Advisor,
Osmania
> University and Dr.B.R. Ambedkar Open University, Hyderabad where he was
> instrumental in launching Bachelor of Public Relations Course. Also
> instrumental in launching MS-PR in SV University.
>
> As a visiting Professor, DR. Reddi lectured in several Universities
both in
> India and eight Foreign Universities in U.K., U.S.A., Australia and
> China. Trained
> at the International Training Institute, Sydney, DR. Reddi got Ph.D. on
> `Information Administration' from the Osmania University. He visited 10
> countries to study public relations, which include UK, USA, Australia,
> China, Philippines, Hong Kong, Macau, Singapore, Thailand and
Mauritius. His
> visit to the headquarters of PR Society of America in New York and the
> Chartered Institute of PR in London gave an insight into the
functioning of
> P R professional bodies in the West.
>
> A unique contribution of DR. Reddi to PR movement was
that he
> as National President, PRSI in 1986 gave a call that April 21, should be
> observed as National Public Relations Day every year. He was also
> responsible to move the UGC to recognize public relations as an academic
> discipline. As an author of the First Indian book on Public
Relations 'How
> To Be A Good P.R.O', Dr. Reddi authored 15 books on public relations
> including the book on `Public Information Management' - `Ancient
India to
> Modern India'* *which has been commended by the Hindu, a national
newspaper
> as a valuable asset to students, professors, information officers
and media
> practitioners. He is now writing a book "Public Relations and Media
> Manaement-100 Questions and Answers". His articles on communication and
> public relations were published in leading national dailies in India and
> professional journals within and outside the country. The journals
like IPRA
> Review, London, Media Asia, Singapore, Asia Pacific Public Relations
> Journal, Australia, Vidura, the media magazine, the Hindu etc.
published his
> articles.
>
> He served on a number of national academic bodies like the Indian
Institute
> of Mass Communication, New Delhi, University Grants Commission, Banaras
> Hindu University, Osmania University, Telugu University, Mahila
University,
> Tirupathi, Press Academy of Andhra Pradesh etc. Dr. Reddi was a
member of
> the Andhra Pradesh Best Journalists Award Committee for more than
six years,
> which selected best journalist and best Photographer of the State
>
> At the age of 14, he had quit the school in 1947 and
worked as
> an underground freedom fighter in Hyderabad Liberation Movement for more
> than one year. As part of his social responsibility Dr. Reddi
established a
> Trust "CVN Public Relations Foundation" which has not only
instituted Gold
> Medals in seven educational institutions for meritorious students in
public
> relations and other areas but also helping poor students to pursue
higher
> education besides promoting professionalism in public relations.
>
> Awards and accolades at the State, National and
International
> level, are a testimony to Dr. Reddi's outstanding contribution in
the filed
> of public relations. Media India Award 1986, USA, PRSA Award 1995, Praja
> Sambandala Ratna Award 1996, Honorary Appointment to the Research
Board of
> Advisors of the American Biographical Institute, US 1999, are only a
few to
> quote. The Man of the Year (1997-98), Millennium Award for Public
Relations
> Education 2000 and Lifetime Achievement Award 2006 are the other
prestigious
> national awards that the national professional body of public relations
> practitioners – the Public Relations Society of India (PRSI),
conferred on
> Dr. Reddi. On his Lifetime Achievement Award the PRSI in its
citation stated
> *"Dr. Reddi is an authority on public relations, an author of highly
> acclaimed books; an editor of the only journal Public Relations Voice, a
> pioneer of public relations education, an eminent visiting professor
to both
> Indian and foreign Universities, Father of National Public Relations
Day, a
> well-known broadcaster and journalist, a rare personality who
combined in
> himself the qualities of both the practitioner and a teacher, above
all, a
> person who with his unique attributes made an indelible mark on the
map of
> Indian public relations, which will always remain green". * In
addition to
> the two lifetime achievement awards Dr. Reddi has been inducted to
the "PRCI
> Hall of Fame" instituted by the Public Relations Council of India in
March
> 2007.
>
> ------------
> Dr. C. V. Narasimha Reddi, Editor, Public Relations Voice
>
> "House of Public Relations", 8-3-978/4,
>
> Srinagar Colony, Hyderabad-500 073, India,
>
> Tele: +91-40–23745549, Mobile:0-9246548901
> Email: drcvn@..., drcvnr@...
>
> --
> Babji. Y
>
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