PR discussions: Re: [Image_Management] Performance based fee

Dear Friends,

Interesting discussion . In my opinion,out of my experience. retainer should be to take care of

basics - Team & .infrastructure cost - retainer would reflect the level of the team to be involved - like in an Advertising Agency

plus fee for each assignment - be it crisis manangement , to create a news to oragnise events with specific objective/purpose in mind.

I would assume PR agency cannot guarantee coverage in a specific space.

Having said this,in my opinion, the job of PR agency is to create news/story out of information available/secured ,that interest first the journalists/space and the target segment.

The news in the release will have to push by it self..

Effectiveness can be measured to some extent through Post PR ops research in case of Brands and movement of share prices or through feed back from employees present/exited and creditors.

Regards,

Iyer R.N

<strong>R.N.IYER
</strong>Balaji Illam, 7-A ,MGR Salai,
Mathiazagan Nagar , Saligramam
Chennai- 600 093.
Hand Phone :  044 - 94449 21511.
Fixed Line   :   044 23761511.
e-mail        :   <a rel="nofollow" target="_blank" href="mailto:rnatiyer@gmail.com">rnatiyer@gmail.com</a> 
                     <a rel="nofollow" target="_blank" href="mailto:r_n_iyer@yahoo.com">r_n_iyer@yahoo.com</a>

----- Original Message ----
From: Narendran A <naren_vna@yahoo.com>
To: Image_Management@yahoogroups.com
Sent: Tuesday, July 29, 2008 1:23:33 PM
Subject: Re: [Image_Management] Performance based fee

Dear Sir

Lot of clients talk about incentives and bonus clause attached to the contract. One reason that we heard from client side is that.. There are some months in a year when PR activity will be quiet low and the cleint any ways has to pay the full amount. So to avoid that one client asked us to include bonus clause. One client had a feel that bomus clause will enhance agency performace. Another client wanted us to deliver so many clips and earn bonus fee....

Its interesting to work on Bonus or performance based fee structure.. but wish to understand and what basis we can commit and what basis client will measure us..

One CEO told me "More work and More Pay"

Best regards

Narren

--- On Tue, 7/29/08, V Jagannathan <v_jagannathan@ yahoo.com> wrote:

From: V Jagannathan <v_jagannathan@ yahoo.com>
Subject: Re: [Image_Management] Performance based fee
To: Image_Management@ yahoogroups. com
Date: Tuesday, July 29, 2008, 9:52 AM

Hi,

I wonder what the member means by the following sentence?

"What is performance ? The 250 clips and the 400 internet clips you
have for the year . The qualitative articles in ET, HT ,CNBC etc"

Funny PR things reports in ET, HT and CNBC are qualitative and others are meant for volume and in turn fat fee!

Jagannathan

IANS

--- On Tue, 7/29/08, Narendran A <naren_vna@yahoo. com> wrote:

From: Narendran A <naren_vna@yahoo. com>
Subject: Re: [Image_Management] Performance based fee
To: Image_Management@ yahoogroups. com
Date: Tuesday, July 29, 2008, 8:50 AM

Hi

Yes there is something called bonus clause wherin if we exceed beyond what was comitted clients do pay bonus amount.

Best regards

Narren

--- On Tue, 7/29/08, sangeeta_irani <sangeeta_irani@ rediffmail. com> wrote:

From: sangeeta_irani <sangeeta_irani@ rediffmail. com>
Subject: [Image_Management] Performance based fee
To: Image_Management@ yahoogroups. com
Date: Tuesday, July 29, 2008, 6:50 AM

The time for review of a retainer arrived and I asked for an
increase for we had delivered. The client talked of performance
based fee.

I have checked with a few Pr friends and only one had heard of an
incentive - but that was over and above the basic retainer.

Has any one heard of performance based fee system only - no
retainer ? If yes some questions ?

What is performance ? The 250 clips and the 400 internet clips you
have for the year . The qualitative articles in ET, HT ,CNBC etc

How do you quatity performance - vauation of clippings, cirrus score?
What if client is too small not even listed company - you know in
cirrus he may not get good scores inspite of the work you have put
in.And that fact that client has non-metro cities news.

And just wondering if like Ekta Kapoor and Star Tv deal for Tv
shows - In Pr we have basic fee and extra fee. Star TV paid if
TVR's of serials increase. Except in our case what is the way we
judge the work?It's not as transparent or easy.

Would appreciate inputs and also gyan - is this the trend any where ?
I have never ever heard of it- may just be a cost controlling
measure by client !

Regards

Sangeeta Irani

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Tuesday, July 29, 2008

Re: [Image_Management] Performance based fee

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