Tuesday, July 1, 2008

RE: [prpoint] How to measure the possible impact of incidents or events on an Organization's reputation.

Angela Sinickas has done a lot of work in this area. You can get her publications through www.iabc.com or through www.sinicom.com or even through www.melcrum.com. I just chaired her full-house session at the International Communications Conference in New York last week. 

 

Wilma Mathews has also done a great deal of pioneering work in the measurement domain. Her publications can also be purchased from www.iabc.com .

 

As there are so many communicators in India wanting to know more about measurement issues, we are bringing one of them over to do workshops and seminars in India later this year.

 

Cheers,

 

Bish

 

Bish Mukherjee ABC

Misha Network PR

Chennai: +91-44-32912090; Bangalore: +91-80-41735309 

India Mobile: +91-9884063009

Sydney: +61-2-95992506; +61-438290348 
Email: mishanetwork@mishanetworkpr.com    

 

From: Bish Mukherjee [mailto:mishanetwork@mishanetworkpr.com]
Sent: Tuesday, July 01, 2008 7:18 AM
To: 'prpoint@yahoogroups.com'
Subject: RE: [prpoint] How to measure the possible impact of incidents or events on an Organization's reputation.

 

Angela Sinickas has done a lot of work in this area. You can get her publications through www.iabc.com or through www.sinicom.com or even through www.melcrum.com.

 

Wilma Mathews has also done a great deal of pioneering work in the measurement domain. Her publications can also be purchased from www.iabc.com .

 

We are bringing them over to do workshops and seminars in India later this year.

 

Cheers,

 

Bish

 

Bish Mukherjee ABC

Misha Network PR

Chennai: +91-44-32912090; Bangalore: +91-80-41735309 

India Mobile: +91-9884063009

Sydney: +61-2-95992506; +61-438290348 
Email: mishanetwork@mishanetworkpr.com

 

From: prpoint@yahoogroups.com [mailto:prpoint@yahoogroups.com] On Behalf Of Deon Binneman
Sent: Monday, June 30, 2008 4:43 PM
To: prpoint@yahoogroups.com
Subject: [prpoint] How to measure the possible impact of incidents or events on an Organization's reputation.

 

Dear Colleagues,

 

I have a potential client who wants me to assist them to develop a guideline for their Risk Committee on how to measure the possible impact of incidents or events on their organization’s reputation. This is quite a challenge especially in a telecoms environment.

 

Can you signpost me to any studies or measurement techniques?

 

Thanks,

 

 

DEON BINNEMAN

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