Wednesday, September 17, 2008

[prpoint] Crisis communications - woh kya hai?

Now that there is a crisis situation everywhere, many must be scouting for PR or for a temporary arrangement to communicate or block communication. Isn't this the time to ponder over: Do we need PR only during crisis? Lehman is only a small example. There was an ICICI Bank which had face the brunt of miscommunication generated by a stupid rumour. Much before that we had Bhopal tragedy. Now you have a Shivraj Patil tragedy (or comedy) of errors!!
How do we, the PR professionals, tackle such crisis? Or how best best can we help our businesses to be ready to face the crisis?
 
I would like to throw this topic for your opinion - What's this crisis communication all about?

--
Regards
BNK
Call:  CDMA: 93210 48332
                    93200 48332
        
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B N Kumar
President
Concept PR - "Agency of the Year"  award winner from PR Council of India
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