Thursday, September 18, 2008

[prpoint] Financial crisis at USA - How it will have an impact in India?

Dear All,
 
The financial crisis in US will have little or no impact on our economy other than odd currency fluctuation and volatility in the stock market (due to the FIIs). but industries like IT, Financail service, Real Estate and HR Recruitment  will definitely feel the heat due to this crisis, additionally industries like Communication, Advertisement & Marketing will feel the ripple effect as companies and corporate houses will cut their budget PR and advertisement.
 
IT and Financail Sector will hit badly by this crisis as their operations and growth is based primarily on how corporate houses in US react to the second worst financial crisis in their history (1929's Great Depression is their worst ever). Panic in these industries will reach a feverish proportion if anymore company from the financial services sector fills for bankruptcy (lets pray!!!!!!!!!!!!!!!!!!!!!!!! thankfully AIG is saved to the day)
 
India's robust growth economy can continue provided our manufacturing sector and auto industry rises to the occasion.
 
Thanks & Regards
Yasar Arafath
 
On 17 Sep 2008 15:57:16 -0000, prpoint@yahoogroups.com <prpoint@yahoogroups.com> wrote:

Messages In This Digest (12 Messages)

1a.
Financial crisis at USA - How it will have an impact in India? From: Prime Point Srinivasan
1b.
Re: Financial crisis at USA - How it will have an impact in India? From: BNK
1c.
Re: Financial crisis at USA - How it will have an impact in India? From: K. Srinivasan
1d.
Re: Financial crisis at USA - How it will have an impact in India? From: Tushar Jambhekar
1e.
Re: Financial crisis at USA - How it will have an impact in India? From: Prime Point Srinivasan
2a.
Crisis communications - woh kya hai? From: BNK
2b.
Re: Crisis communications - woh kya hai? From: Richa Gupta
2c.
Re: Crisis communications - woh kya hai? From: Warrier, Gopikrishna (ICRISAT-IN)
3.
FW: [prpoint] Crisis communications - woh kya hai? From: Praveen Kumar
4a.
Re: Agency charges - column per centimitre From: Yasar Arafath
4b.
Re: Agency charges - column per centimitre From: Narendran A
5.
looking for freelance PR professionals at Cochin and Trivendrum From: bhaskar_jha2000

Messages

1a.

Financial crisis at USA - How it will have an impact in India?

Posted by: "Prime Point Srinivasan" prpoint@gmail.com   prpoint

Tue Sep 16, 2008 8:51 am (PDT)

dear friends

I would like the members to share their views as to how the recent financial
crisis in USA will have its impact in India in the following areas :

1. financial sector
2. employment opportunity
3. Real Estate
4. PR, Communication and Marketing

Srinivasan
Moderator
94440 50273
 
1b.

Re: Financial crisis at USA - How it will have an impact in India?

Posted by: "BNK" mailbnk@gmail.com

Tue Sep 16, 2008 9:12 pm (PDT)

This is the time when everyone needs PR and communication. This is exactly
why I threw up a topic for discussion - Crisis Communication *- woh kya
hai!.* You had the sub prime crisis. Then India had crisis after crisis -
from inflation to 123 agreement. PR did play a major role during these
crisis. *PR hai toh sab kuch hai!*
bnk

On 16/09/2008, Prime Point Srinivasan <prpoint@gmail.com> wrote:
>
> dear friends
>
> I would like the members to share their views as to how the recent
> financial crisis in USA will have its impact in India in the following areas
> :
>
> 1. financial sector
> 2. employment opportunity
> 3. Real Estate
> 4. PR, Communication and Marketing
>
> Srinivasan
> Moderator
> 94440 50273
>
>
>
>
>
>

--
Regards
BNK
Call: CDMA: 93210 48332
93200 48332

========
B N Kumar
President
Concept PR - "Agency of the Year" award winner from PR Council of India
====================
 
1c.

Re: Financial crisis at USA - How it will have an impact in India?

Posted by: "K. Srinivasan" prpoint@gmail.com   prpoint

Wed Sep 17, 2008 12:10 am (PDT)

Moderator's Note :

Since the US Financial crisis is also likely to have an impact on our
Indian economy and system, I request the members to confine to the
issues listed out in the earlier message.

Kindly share your views on the four points raised by me.

srinivasan
Moderator

>
> On 16/09/2008, Prime Point Srinivasan <prpoint@...> wrote:
> >
> > dear friends
> >
> > I would like the members to share their views as to how the recent
> > financial crisis in USA will have its impact in India in the
following areas
> > :
> >
> > 1. financial sector
> > 2. employment opportunity
> > 3. Real Estate
> > 4. PR, Communication and Marketing
> >
> > Srinivasan
> > Moderator
> > 94440 50273

 
1d.

Re: Financial crisis at USA - How it will have an impact in India?

Posted by: "Tushar Jambhekar" tujams@yahoo.com   tujams

Wed Sep 17, 2008 2:11 am (PDT)


 
Dear Professionals,

If we take into considerations the Financial Crisis in US, the Financial markets are heavily depedent on FII's. The collapse of someone like Lehman Brothers does have a significant impact on the markets considering it was the 4th largest institutional investor.

Infact it puts a big question mark on how much to trust financial results and books after all the rugulations and mandatory declaration that we saw come in Post-Enron.

How it affects the job markets, well, how does the scenario become in the lucrative Financial setor now having high ranking, highly paid, experienced professionals hunting down every available job oppertunity? The more alert ones like a friend of mine decided to start the process about a month ago and today stands to move into a company which is infact offering a lower than at par renumeration.

As a matter of fact, we all are under the perception that BPO's, a sectro booming on the US economy is still unaffected by the sloow down in US. The reality is however, even some of the top BPO's are showing Book Profits while the cash flows have taken a dip.

The Real Estate market in India.... it always seemed as a bubble blown out of proportions to keep up to its boom in Infrastructure Sector. A growth in infrastructure projects like Roads, Power plants, Airports cannot be treated as Real Estate. Not wvwn all malls are successful. So even though building houses will never seize, the prives will fall for sure.

As for PR and Marketing Industry in India, I feel people would not like to take all that comes across in Business papres and magazinges as a validated source. Initiative will have to be more concrete and involving for investors and share holders as there might be much more hidden than what is revealed to public. In times of volatility and uncertainty, its gonna be more of factual information that can hold the people rather than perceptual images that might be built.

Regards.

Tushar Jambhekar
Senior Client Executive
Perspectrum Consultancy

 
----- Original Message ----
From: Prime Point Srinivasan <prpoint@gmail.com>
To: Prpoint Group <prpoint@yahoogroups.com>
Sent: Tuesday, September 16, 2008 9:20:12 PM
Subject: [prpoint] Financial crisis at USA - How it will have an impact in India?

dear friends

I would like the members to share their views as to how the recent financial crisis in USA will have its impact in India in the following areas :

1.  financial sector
2.  employment opportunity
3.  Real Estate
4.  PR, Communication and Marketing

Srinivasan
Moderator
94440 50273

 
1e.

Re: Financial crisis at USA - How it will have an impact in India?

Posted by: "Prime Point Srinivasan" prpoint@gmail.com   prpoint

Wed Sep 17, 2008 3:57 am (PDT)

Please read SiliconIndia news
http://www.siliconindia.com/shownews/46688/1
Welcome comments.

Srinivasan

Top IT firms bracing for huge lay-offs

Date: Wednesday, September 17, 2008

Bangalore: If market guestimates are anything to go by, the latest
happenings in the global financial markets can result in the loss of as many
as 20,000 to 25,000 jobs in India. That means, the likes of Cognizant, TCS,
Infosys, HCL, Wipro and Satyam will announce huge lay-offs over the next
couple of quarters, The Times of India reported.

As the banking, financial services and insurance (BFSI) segment is the
largest outsourcing vertical for Indian technology players, the space
contributes up to 40 percent of the revenues for some top IT firms.

The IT industry employs around 350,000 people in the BFSI space of which the
top six players alone account for 180,000 jobs, with the domain accounting
for $10 billion of the total $32 billion revenues the industry posted during
the last fiscal.

Now with the crisis in Wall Street, one could see a somber picture of the
things to come.

"The mid-year appraisal expected in October-November will be extremely
crucial. Many companies may announce large-scale job cuts," said an HR
professional at a leading IT firm, on a request of anonymity.

"Many companies have already asked recruitment firms to stop hiring in the
last 24 hours" says Rajiv Mehrotra, country GM of hiring firm Kelly Services
India.

Avinash Vashistha, Managing Director of offshore investment advisory firm
Tholons, says, "Tech providers have been witnessing a sluggish growth in the
BFSI vertical in the last 12 months. The impact is big as the space has been
the pioneer and largest adopter of technology."

According to Naresh Malhan, MD of talent management firm Manpower India, if
the situation prolongs for six to nine months, other verticals also will
begin to be hit. Even the manufacturing sector will feel the pinch.

The direct effect of the demise of Lehman Brothers and Merrill Lynch is
already being felt in the Indian job market. The nearly 2,500 employees of
Lehman Brothers' captives in Mumbai have been asked to look out for jobs. A
firm that supplied temporary staff to the Mumbai office of Lehman said it
had laid off 150 of their people.

On Wed, Sep 17, 2008 at 2:28 PM, Tushar Jambhekar <tujams@yahoo.com> wrote:

>
>
> Dear Professionals,
>
> If we take into considerations the Financial Crisis in US, the Financial
> markets are heavily depedent on FII's. The collapse of someone like Lehman
> Brothers does have a significant impact on the markets considering it was
> the 4th largest institutional investor.
>
> Infact it puts a big question mark on how much to trust financial results
> and books after all the rugulations and mandatory declaration that we saw
> come in Post-Enron.
>
> How it affects the job markets, well, how does the scenario become in the
> lucrative Financial setor now having high ranking, highly paid, experienced
> professionals hunting down every available job oppertunity? The more alert
> ones like a friend of mine decided to start the process about a month ago
> and today stands to move into a company which is infact offering a lower
> than at par renumeration.
> As a matter of fact, we all are under the perception that BPO's, a sectro
> booming on the US economy is still unaffected by the sloow down in US. The
> reality is however, even some of the top BPO's are showing Book Profits
> while the cash flows have taken a dip.
>
> The Real Estate market in India.... it always seemed as a bubble blown out
> of proportions to keep up to its boom in Infrastructure Sector. A growth in
> infrastructure projects like Roads, Power plants, Airports cannot be treated
> as Real Estate. Not wvwn all malls are successful. So even though building
> houses will never seize, the prives will fall for sure.
>
> As for PR and Marketing Industry in India, I feel people would not like to
> take all that comes across in Business papres and magazinges as a validated
> source. Initiative will have to be more concrete and involving for investors
> and share holders as there might be much more hidden than what is revealed
> to public. In times of volatility and uncertainty, its gonna be more of
> factual information that can hold the people rather than perceptual images
> that might be built.
>
> Regards.
>
> Tushar Jambhekar
> Senior Client Executive
> Perspectrum Consultancy
>
>
> ----- Original Message ----
> From: Prime Point Srinivasan <prpoint@gmail.com>
> To: Prpoint Group <prpoint@yahoogroups.com>
> Sent: Tuesday, September 16, 2008 9:20:12 PM
> Subject: [prpoint] Financial crisis at USA - How it will have an impact in
> India?
>
> dear friends
>
> I would like the members to share their views as to how the recent
> financial crisis in USA will have its impact in India in the following areas
> :
>
> 1. financial sector
> 2. employment opportunity
> 3. Real Estate
> 4. PR, Communication and Marketing
>
> Srinivasan
> Moderator
> 94440 50273
>
>
>
>
>
 
2a.

Crisis communications - woh kya hai?

Posted by: "BNK" mailbnk@gmail.com

Tue Sep 16, 2008 9:12 pm (PDT)

Now that there is a crisis situation everywhere, many must be scouting for
PR or for a temporary arrangement to communicate or block communication.
Isn't this the time to ponder over: Do we need PR only during crisis? Lehman
is only a small example. There was an ICICI Bank which had face the brunt of
miscommunication generated by a stupid rumour. Much before that we had
Bhopal tragedy. Now you have a Shivraj Patil tragedy (or comedy) of errors!!
How do we, the PR professionals, tackle such crisis? Or how best best can we
help our businesses to be ready to face the crisis?

I would like to throw this topic for your opinion -* What's this crisis
communication all about?

*--
Regards
BNK
Call: CDMA: 93210 48332
93200 48332

========
B N Kumar
President
Concept PR - "Agency of the Year" award winner from PR Council of India
====================
 
2b.

Re: Crisis communications - woh kya hai?

Posted by: "Richa Gupta" richagupta87@gmail.com   howzz_u

Tue Sep 16, 2008 10:25 pm (PDT)

Crisis Management is definitely forms a large part of what PR professionals.
And what with so many dynamics taking place around us, its become imperative
that one will have to deal with a crisis situation.

To tackle such a situation does not mean that we deal with it when it takes
place. It means that as a PR professional, one must anticipate that such a
situation is possible and thereby be prepared to tackle it when it takes
place. Thus, there must be a PLAN A and a PLAN B and even a PLAN C if its
necessary.

This is also where we communicate the need of PR to a business and tell them
how PR is important before a crisis to avoid one.

Richa Gupta
Snr. Media Trainee,
Symbiosis Institute of Media and Communication,
Pune.
+919323936727

On Wed, Sep 17, 2008 at 2:07 AM, BNK <mailbnk@gmail.com> wrote:

> Now that there is a crisis situation everywhere, many must be scouting
> for PR or for a temporary arrangement to communicate or block communication.
> Isn't this the time to ponder over: Do we need PR only during crisis? Lehman
> is only a small example. There was an ICICI Bank which had face the brunt of
> miscommunication generated by a stupid rumour. Much before that we had
> Bhopal tragedy. Now you have a Shivraj Patil tragedy (or comedy) of errors!!
> How do we, the PR professionals, tackle such crisis? Or how best best can
> we help our businesses to be ready to face the crisis?
>
> I would like to throw this topic for your opinion -* What's this crisis
> communication all about?
>
> *--
> Regards
> BNK
> Call: CDMA: 93210 48332
> 93200 48332
>
> ========
> B N Kumar
> President
> Concept PR - "Agency of the Year" award winner from PR Council of India
> ====================
>
>
>
 
2c.

Re: Crisis communications - woh kya hai?

Posted by: "Warrier, Gopikrishna (ICRISAT-IN)" w.gopikrishna@cgiar.org

Tue Sep 16, 2008 11:57 pm (PDT)

Most PR and MR professionals know that in ordinary time they have some control over the situation as it develops. For instance, if in ordinary times I am organizing a media event for ICRISAT, then I know how many journalists I can expect to attend, who are likely to come and what are the likely questions. Of course, there is no hard and fast rule on this, but over years of experience we have some kind of answers to these questions beforehand.

During a crisis all these rules are rewritten. In fact there are no rules during a crisis. With our proactive action we can create a semblance of order during a crisis situation. And, that is the time when we can cash in on the goodwill we have created through our sincerity in the past. In media relations, as in all other professions, there is no substitute for hard, sincere and systematic work.

If a crisis is not properly handled in the beginning, then all kinds of irrelevant issues can be brought into the discussions by the journalists. For instance, an upmarket school in the city had a case of children falling ill after eating breakfast. Instead of talking with journalists who reported this story, the management confronted the journalists and the newspaper managements. The result - a whole series of new stories appeared, and many issues totally unconnected with the issue at hand appeared.

Step one during a crisis is to open a communication channel with the journalists and give as much information as possible within the given circumnstances. The serious and sincere journalists will appreciate your efforts to communicate. Though they will still criticise you, the chances that it will be fair criticism. And in our line of work we should be prepared to take fair criticism.

Crises are also periods where the trust and relationship built over the years can come in to help. If there are reporters who have systematically covered your organization during fair weather, they may help you during troubled times to communicate facts. You can't expect any journalist to take your position, but even if they communicate facts to the peers it will make a difference.

The point is, the moment there is a crisis the journalists are going to view me as a person representing an interest. True, But if I can tell a rookee journalist that he can cross-check the following facts from Reporter X who has covered my organization for years. Reporter X has greater professional and peer credibility at that point of time.

Warm regards,
Gopi Warrier
(Lead Media Officer - ICRISAT)

************
Now that there is a crisis situation everywhere, many must be scouting for PR or for a temporary arrangement to communicate or block communication. Isn't this the time to ponder over: Do we need PR only during crisis? Lehman is only a small example. There was an ICICI Bank which had face the brunt of miscommunication generated by a stupid rumour. Much before that we had Bhopal tragedy. Now you have a Shivraj Patil tragedy (or comedy) of errors!!
How do we, the PR professionals, tackle such crisis? Or how best best can we help our businesses to be ready to face the crisis?

I would like to throw this topic for your opinion - What's this crisis communication all about?

--
Regards
BNK
Call: CDMA: 93210 48332
93200 48332

========
B N Kumar
President
Concept PR - "Agency of the Year" award winner from PR Council of India
====================

 
3.

FW: [prpoint] Crisis communications - woh kya hai?

Posted by: "Praveen Kumar" Praveen@jspl.com

Tue Sep 16, 2008 10:26 pm (PDT)

Dear PR Colleagues

It is a high time to realize the impact of the profession and its
positive and negative impact on a society at large. The general idea
which is emerging out today that pr professionals are serving their news
with un-proportional blow of the real facts and without understanding
the facts in detail ,the recent example is scientific test at Geneva and
creating negative atmosphere against the science and its development and
nullifying the importance of the research ultimately restricting the
young generation to pursue the career in science . There are thousands
of example before us.

Once I was reading a presentation of Dr. A.P.J.KALAM wherein he has
cited the example of positivity of journalism in ISRIEL and has said
that even during the crisis of war the head lines and the main coverage
was full of positive news related to development initiative and projects
undertaken for the welfare of the societies at large. They do cover the
news of scam ,loot and chori but that does not become the headlines. As
everyone starts his day by getting your news and that plays a role in
creating a positive and negative frame of mind.

It is a high time for us to decide to use our profession in making a
positive impact on society to move forward for accomplishing the vision
ahead and giving a moral boost to the development of the country. you
will agree with me that most of the head lines is negative of any
initiative taken , for example we never bothered to find out the impact
of mid-day meal in schools in bringing people to the schools and
increasing the literacy rate rather most of the time we see the news
related to the bad food and its consequences , I agree that being a
forth pillar of democracy we need to be vigilant and keep highlighting
the failures and weaknesses of the programme and suggestion also to
fight with the fallacies so on and so forth.

Regards

Praveen kumar

________________________________

From: prpoint@yahoogroups.com [mailto:prpoint@yahoogroups.com] On Behalf
Of BNK
Sent: 17 September, 2008 2:07 AM
To: Prpoint Group
Subject: [prpoint] Crisis communications - woh kya hai?

Now that there is a crisis situation everywhere, many must be scouting
for PR or for a temporary arrangement to communicate or block
communication. Isn't this the time to ponder over: Do we need PR only
during crisis? Lehman is only a small example. There was an ICICI Bank
which had face the brunt of miscommunication generated by a stupid
rumour. Much before that we had Bhopal tragedy. Now you have a Shivraj
Patil tragedy (or comedy) of errors!!

How do we, the PR professionals, tackle such crisis? Or how best best
can we help our businesses to be ready to face the crisis?

I would like to throw this topic for your opinion - What's this crisis
communication all about?

--
Regards
BNK
Call: CDMA: 93210 48332
93200 48332

========
B N Kumar
President
Concept PR - "Agency of the Year" award winner from PR Council of India
====================

 
4a.

Re: Agency charges - column per centimitre

Posted by: "Yasar Arafath" yasarabrar@gmail.com   yasar_abrar

Wed Sep 17, 2008 2:15 am (PDT)

Dear All,

I feel that the agency should not charge col/cm or sq/cm format at all. PR
is profession were you cannot calculate the exact reach or advantage of
one's work so easily based on your coverages.

As their are lot of factor involved in even *releasing a press note or
arranging for press conference or an interaction itself. *Which will not
taken into consideration through this new way of compensation.

Basically charges like col/cm or sq/cm will calculate based only on size of
the coverage, will not take into consideration the impact or visibility one
coverage generate for the client. Their is no fool proof methodology to
calculate the same also. Instead of some new compensation technique, PR
companies can follow the traditional way of contract and compensation.
Additionally they can add a clause for more compensation for best performers
(ie, the PR company will be compensated more, if the PR value or ad value is
more than X rupees.)

On Tue, Sep 16, 2008 at 8:51 PM, <prpoint@yahoogroups.com> wrote:

> Indian Public Relations professionals
> <http://groups.yahoo.com/group/prpoint;_ylc=X3oDMTJjdTVobmg0BF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEc2VjA2hkcgRzbGsDaHBoBHN0aW1lAzEyMjE1Nzg1MDc->
> Messages In This Digest (5 Messages) 1a. Agency charges - column per
> centimitre<http://mail.google.com/mail/?ui=2&view=js&name=js&ver=vuagRBgWwto&am=R_E4pcR3cAHQTAef#11c6bc0ce997ba21_1a>From: Abhinav Sood 1b.
> Re: Agency charges - column per centimitre<http://mail.google.com/mail/?ui=2&view=js&name=js&ver=vuagRBgWwto&am=R_E4pcR3cAHQTAef#11c6bc0ce997ba21_1b>From: Karthikk Chellappa 1c.
> Re: Agency charges - column per centimitre<http://mail.google.com/mail/?ui=2&view=js&name=js&ver=vuagRBgWwto&am=R_E4pcR3cAHQTAef#11c6bc0ce997ba21_1c>From: V Jagannathan 1d.
> Re: Agency charges - column per centimitre<http://mail.google.com/mail/?ui=2&view=js&name=js&ver=vuagRBgWwto&am=R_E4pcR3cAHQTAef#11c6bc0ce997ba21_1d>From: BNK 2.
> PR Icons - Jhon Arokiasamy - Corpcom to PR Agency<http://mail.google.com/mail/?ui=2&view=js&name=js&ver=vuagRBgWwto&am=R_E4pcR3cAHQTAef#11c6bc0ce997ba21_2>From: Prime Point Srinivasan
> View All Topics<http://groups.yahoo.com/group/prpoint/messages;_ylc=X3oDMTJlZG5rM2RsBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEc2VjA2Rtc2cEc2xrA2F0cGMEc3RpbWUDMTIyMTU3ODUwOA--?xm=1&m=p&tidx=1>| Create
> New Topic<http://groups.yahoo.com/group/prpoint/post;_ylc=X3oDMTJlZ3B1djE2BF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEc2VjA2Rtc2cEc2xrA250cGMEc3RpbWUDMTIyMTU3ODUwOA-->
> Messages 1a. Agency charges - column per centimitre
> <http://groups.yahoo.com/group/prpoint/message/3353;_ylc=X3oDMTJwNXZsMXU2BF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEbXNnSWQDMzM1MwRzZWMDZG1zZwRzbGsDdm1zZwRzdGltZQMxMjIxNTc4NTA4> Posted
> by: "Abhinav Sood" abhinav.sood@connectcomm.org
> <abhinav.sood@connectcomm.org?Subject=+Re%3AAgency%20charges%20-%20column%20per%20centimitre>
> abhinavsood74 <http://profiles.yahoo.com/abhinavsood74> Mon Sep 15, 2008
> 11:41 pm (PDT) Hi
>
> I recently have come across large PR Agency contracts charging clients
> column per centimetre for articles / clips.
>
> Isn't that misinformation on the part of the agency specially when even the
> journalist does not know the final outcome. Shouldn't we as agencies do some
> coordinated PR for Public Relations ensuring that articles describing PR
> appear.
>
> Regards
>
> Abhinav Sood
>
> Partner
>
> ConnectComm
>
> Ph : +91 98106 05190
>
> E Mail : <mailto:abhinav.sood@connectcomm.org<abhinav.sood%40connectcomm.org>>
> abhinav.sood@connectcomm.org <abhinav.sood%40connectcomm.org>
>
> Back to top
> <http://mail.google.com/mail/?ui=2&view=js&name=js&ver=vuagRBgWwto&am=R_E4pcR3cAHQTAef#11c6bc0ce997ba21_toc>
> Reply to sender
> <abhinav.sood@connectcomm.org?Subject=Re%3AAgency%20charges%20-%20column%20per%20centimitre>|
> Reply to group
> <prpoint@yahoogroups.com?Subject=+Re%3AAgency%20charges%20-%20column%20per%20centimitre>|
> Reply via web post
> <http://groups.yahoo.com/group/prpoint/post;_ylc=X3oDMTJwdDE0dDVpBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEbXNnSWQDMzM1MwRzZWMDZG1zZwRzbGsDcnBseQRzdGltZQMxMjIxNTc4NTA4?act=reply&messageNum=3353>
> Messages in this topic
> <http://groups.yahoo.com/group/prpoint/message/3348;_ylc=X3oDMTM0a3I3YmV0BF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEbXNnSWQDMzM1MwRzZWMDZG1zZwRzbGsDdnRwYwRzdGltZQMxMjIxNTc4NTA4BHRwY0lkAzMzNDg->(5)
>
> 1b. Re: Agency charges - column per centimitre
> <http://groups.yahoo.com/group/prpoint/message/3354;_ylc=X3oDMTJwOXRuMGVzBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEbXNnSWQDMzM1NARzZWMDZG1zZwRzbGsDdm1zZwRzdGltZQMxMjIxNTc4NTA4> Posted
> by: "Karthikk Chellappa" karthikk.chellappa@gmail.com
> <karthikk.chellappa@gmail.com?Subject=+Re%3A%20Agency%20charges%20-%20column%20per%20centimitre>
> karthikk.chellappa <http://profiles.yahoo.com/karthikk.chellappa> Tue
> Sep 16, 2008 1:21 am (PDT) This is absolutely crazy to say the least.
>
> Regards
>
> Karthikk
>
> 2008/9/16 Abhinav Sood <abhinav.sood@connectcomm.org<abhinav.sood%40connectcomm.org>
> >
>
> > Hi
> >
> >
> >
> > I recently have come across large PR Agency contracts charging clients
> > column per centimetre for articles / clips.
> >
> >
> >
> > Isn't that misinformation on the part of the agency specially when even
> > the journalist does not know the final outcome. Shouldn't we as agencies
> do
> > some coordinated PR for Public Relations ensuring that articles
> describing
> > PR appear.
> >
> >
> >
> > Regards
> >
> >
> >
> > Abhinav Sood
> >
> > Partner
> >
> > ConnectComm
> >
> > Ph : +91 98106 05190
> >
> > E Mail : abhinav.sood@connectcomm.org <abhinav.sood%40connectcomm.org>
> >
> >
> >
> >
>
> --
> Thanks and Regards
>
> Karthikk Chellappa
> 09392518881
> Back to top
> <http://mail.google.com/mail/?ui=2&view=js&name=js&ver=vuagRBgWwto&am=R_E4pcR3cAHQTAef#11c6bc0ce997ba21_toc>
> Reply to sender
> <karthikk.chellappa@gmail.com?Subject=Re%3A%20Agency%20charges%20-%20column%20per%20centimitre>|
> Reply to group
> <prpoint@yahoogroups.com?Subject=+Re%3A%20Agency%20charges%20-%20column%20per%20centimitre>|
> Reply via web post
> <http://groups.yahoo.com/group/prpoint/post;_ylc=X3oDMTJwdWlwaXE4BF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEbXNnSWQDMzM1NARzZWMDZG1zZwRzbGsDcnBseQRzdGltZQMxMjIxNTc4NTA4?act=reply&messageNum=3354>
> Messages in this topic
> <http://groups.yahoo.com/group/prpoint/message/3348;_ylc=X3oDMTM0cjY4cGYwBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEbXNnSWQDMzM1NARzZWMDZG1zZwRzbGsDdnRwYwRzdGltZQMxMjIxNTc4NTA4BHRwY0lkAzMzNDg->(5)
>
> 1c. Re: Agency charges - column per centimitre
> <http://groups.yahoo.com/group/prpoint/message/3355;_ylc=X3oDMTJwa3JnYXVxBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEbXNnSWQDMzM1NQRzZWMDZG1zZwRzbGsDdm1zZwRzdGltZQMxMjIxNTc4NTA4> Posted
> by: "V Jagannathan" v_jagannathan@yahoo.com
> <v_jagannathan@yahoo.com?Subject=+Re%3A%20Agency%20charges%20-%20column%20per%20centimitre>
> v_jagannathan <http://profiles.yahoo.com/v_jagannathan> Tue Sep 16, 2008
> 4:38 am (PDT) If column centimetre can be being used to measure the
> effectiveness of a PR activity why not use the same metric for the fees as
> well?
>
> Interestingly while the PR industry claims that it is more than
> advertising, they use the advt. industry metrics for their revenue.
>
> Having said that the question is will such a strategy be counter productive
> in the long run? Once a journalist knows that the agency's revenue is linked
> to the length of his story will he not limit his story length rather than
> going by the story's weightage?
>
> V.Jagannathan
>
> --- On Tue, 9/16/08, Karthikk Chellappa <karthikk.chellappa@gmail.com<karthikk.chellappa%40gmail.com>>
> wrote:
>
> From: Karthikk Chellappa <karthikk.chellappa@gmail.com<karthikk.chellappa%40gmail.com>
> >
> Subject: Re: [prpoint] Agency charges - column per centimitre
> To: prpoint@yahoogroups.com <prpoint%40yahoogroups.com>
> Cc: image_management@yahoogroups.com <image_management%40yahoogroups.com>
> Date: Tuesday, September 16, 2008, 1:30 PM
>
> This is absolutely crazy to say the least.
>
> Regards
>
> Karthikk
>
> 2008/9/16 Abhinav Sood <abhinav.sood@ connectcomm. org>
>
> Hi
>
> I recently have come across large PR Agency contracts charging clients
> column per centimetre for articles / clips.
>
> Isn't that misinformation on the part of the agency specially when even
> the journalist does not know the final outcome. Shouldn't we as agencies do
> some coordinated PR for Public Relations ensuring that articles describing
> PR appear.
>
> Regards
>
> Abhinav Sood
> Partner
> ConnectComm
> Ph : +91 98106 05190
> E Mail : abhinav.sood@ connectcomm. org
>
>
> --
> Thanks and Regards
>
> Karthikk Chellappa
> 09392518881
>
>
> Back to top
> <http://mail.google.com/mail/?ui=2&view=js&name=js&ver=vuagRBgWwto&am=R_E4pcR3cAHQTAef#11c6bc0ce997ba21_toc>
> Reply to sender
> <v_jagannathan@yahoo.com?Subject=Re%3A%20Agency%20charges%20-%20column%20per%20centimitre>|
> Reply to group
> <prpoint@yahoogroups.com?Subject=+Re%3A%20Agency%20charges%20-%20column%20per%20centimitre>|
> Reply via web post
> <http://groups.yahoo.com/group/prpoint/post;_ylc=X3oDMTJwOGwxY2x1BF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEbXNnSWQDMzM1NQRzZWMDZG1zZwRzbGsDcnBseQRzdGltZQMxMjIxNTc4NTA4?act=reply&messageNum=3355>
> Messages in this topic
> <http://groups.yahoo.com/group/prpoint/message/3348;_ylc=X3oDMTM0Nzdyb25tBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEbXNnSWQDMzM1NQRzZWMDZG1zZwRzbGsDdnRwYwRzdGltZQMxMjIxNTc4NTA4BHRwY0lkAzMzNDg->(5)
>
> 1d. Re: Agency charges - column per centimitre
> <http://groups.yahoo.com/group/prpoint/message/3357;_ylc=X3oDMTJwajcxcjd2BF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEbXNnSWQDMzM1NwRzZWMDZG1zZwRzbGsDdm1zZwRzdGltZQMxMjIxNTc4NTA4> Posted
> by: "BNK" mailbnk@gmail.com
> <mailbnk@gmail.com?Subject=+Re%3A%20Agency%20charges%20-%20column%20per%20centimitre> Tue
> Sep 16, 2008 7:10 am (PDT) This crazy system of charging takes the media
> valuation process too far!
> Some agencies and PR professionals have devised the col cm formula only
> project perceived value of the PR coverage since many money minded clients
> have started asking "what's the value that we got'.
> But if a client is willingly paying by col cm, good luck to that agency!!
> Also, there are still some newspapers who pay their stringers by col cm
> rather than giving them fixed compensation. For instance, I once was
> offered
> this kind of payment by a leading newspaper. I rejected it outright and
> told
> the editor: Pl keep it for your pocket money.
> Regards
> bnk
>
> On 16/09/2008, Abhinav Sood <abhinav.sood@connectcomm.org<abhinav.sood%40connectcomm.org>>
> wrote:
> >
> > Hi
> >
> >
> >
> > I recently have come across large PR Agency contracts charging clients
> > column per centimetre for articles / clips.
> >
> >
> >
> > Isn't that misinformation on the part of the agency specially when even
> > the journalist does not know the final outcome. Shouldn't we as agencies
> do
> > some coordinated PR for Public Relations ensuring that articles
> describing
> > PR appear.
> >
> >
> >
> > Regards
> >
> >
> >
> > Abhinav Sood
> >
> > Partner
> >
> > ConnectComm
> >
> > Ph : +91 98106 05190
> >
> > E Mail : abhinav.sood@connectcomm.org <abhinav.sood%40connectcomm.org>
> >
> >
> >
> >
> >
>
> --
> Regards
> BNK
> Call: CDMA: 93210 48332
> 93200 48332
>
> ========
> B N Kumar
> President
> Concept PR - "Agency of the Year" award winner from PR Council of India
> ====================
> Back to top
> <http://mail.google.com/mail/?ui=2&view=js&name=js&ver=vuagRBgWwto&am=R_E4pcR3cAHQTAef#11c6bc0ce997ba21_toc>
> Reply to sender
> <mailbnk@gmail.com?Subject=Re%3A%20Agency%20charges%20-%20column%20per%20centimitre>|
> Reply to group
> <prpoint@yahoogroups.com?Subject=+Re%3A%20Agency%20charges%20-%20column%20per%20centimitre>|
> Reply via web post
> <http://groups.yahoo.com/group/prpoint/post;_ylc=X3oDMTJwdXA1bmU1BF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEbXNnSWQDMzM1NwRzZWMDZG1zZwRzbGsDcnBseQRzdGltZQMxMjIxNTc4NTA4?act=reply&messageNum=3357>
> Messages in this topic
> <http://groups.yahoo.com/group/prpoint/message/3348;_ylc=X3oDMTM0bTh2M2duBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEbXNnSWQDMzM1NwRzZWMDZG1zZwRzbGsDdnRwYwRzdGltZQMxMjIxNTc4NTA4BHRwY0lkAzMzNDg->(5)
>
> 2. PR Icons - Jhon Arokiasamy - Corpcom to PR Agency
> <http://groups.yahoo.com/group/prpoint/message/3356;_ylc=X3oDMTJwdTlocjUwBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEbXNnSWQDMzM1NgRzZWMDZG1zZwRzbGsDdm1zZwRzdGltZQMxMjIxNTc4NTA4> Posted
> by: "Prime Point Srinivasan" prpoint@gmail.com
> <prpoint@gmail.com?Subject=+Re%3APR%20Icons%20-%20Jhon%20Arokiasamy%20-%20Corpcom%20to%20PR%20Agency>
> prpoint <http://profiles.yahoo.com/prpoint> Tue Sep 16, 2008 4:38 am (PDT)
>
> http://pricons.blogspot.com/2008/09/john-arokiaswamy-corpcom-to-pr-agency.html
>
> Whenever any student of PR from the City Colleges approach me for their
> intern, the first name that comes to my mind is always "Jhon Arokiasamy",
> popularly known as Jhon, presently heading the operations of Good Relations
> at Chennai and Hyderabad. He has a passion for teaching and training the
> youngsters. Nearly 20 of his trainees are well placed in the industry
> across
> the country.
>
> Hailing from a middle class family in a remote village of Andhra Pradesh,
> he
> had schooling near Chennai. He was a state level topper in Computer Science
> in Higher Secondary Education. After completing his Post Graduation in
> English Literature, he pursued MBA, specializing in HR and Systems.
>
> His knowledge and skill in Literature and Computer Systems helped him in
> 1998 to start his career as a technical writer and then move on to
> Corporate
> Communication function in a software company.
>
> There is always a trend that people working in the PR Agencies like to
> shift
> to Corpcom jobs at the earliest opportunity. They perceive Corpcom provides
> a better package with less of field work. Jhon, after a stint of three
> years
> in a lucrative corpcom job, preferred to shift to a PR Agency to develop
> his
> strategic and implementation skills.
>
> "As a Corporate Communications professional, I always had a feeling that I
> had no option than just to agree with the CEO on all occasions. That's why
> I
> realized that I should try being an external consultant. I thought working
> with a PR agency of repute would help me to learn more. I joined Perfection
> Relations.", says Jhon proudly.
>
> In these days, when the PR Agencies find it difficult to retain the
> customers for more than six months to one year, he is able to retain his
> customers against all the competition ranging from 2 years to 4 years.
>
> Rashmi Sridharan, (presently a PR executive at Bangalore) who worked with
> him both as an intern and again as an employee for nearly 8 months says, "
> Even as a student, I learnt lot of strategic communication from Jhon. He
> used to explain to us patiently like a teacher. He used to take the juniors
> also for pitching the account and for every meeting. He never promises
> deliverables, which are not feasible. When some of the agencies over
> promise
> the deliverables, he used to maintain the reality. I have found many
> clients
> preferring this type of attitude and coming to us. His ethical approach has
> convinced the clients to stay back for years. They like his simple and
> practical advise, than jargons".
>
> Jhon has been closely involved in advising, devising and implementing
> crisis
> communication strategies and has developed expertise over the years. "It is
> this function which is the most difficult part of the job; It is more
> fulfilling to me when it is achieved", he says with a feeling of
> satisfaction.
>
> He loves reading books on meta-physics and corporate finance. He wants to
> develop lot of young professionals and groom them to suit the needs of the
> industry. He is invited by the various Colleges to interact with students
> on
> PR and also as ane examiner for PR subjects.
>
> He wants to be a good leader. "I want to pass on the credit to my
> colleagues, whenever they achieve something. I do not want to steal their
> achievement. I still remember Mr Divakar, who groomed me to be a good PR
> professional in the earlier Agency. He inspired me to become a good
> leader",
> Jhon says with all humility.
>
> Finally when we asked him what he wanted to be in another five years,
> quickly he replied with confident smile, "I want to become an
> entrepreneur".
> Back to top
> <http://mail.google.com/mail/?ui=2&view=js&name=js&ver=vuagRBgWwto&am=R_E4pcR3cAHQTAef#11c6bc0ce997ba21_toc>
> Reply to sender
> <prpoint@gmail.com?Subject=Re%3APR%20Icons%20-%20Jhon%20Arokiasamy%20-%20Corpcom%20to%20PR%20Agency>|
> Reply to group
> <prpoint@yahoogroups.com?Subject=+Re%3APR%20Icons%20-%20Jhon%20Arokiasamy%20-%20Corpcom%20to%20PR%20Agency>|
> Reply via web post
> <http://groups.yahoo.com/group/prpoint/post;_ylc=X3oDMTJwdThwZXNkBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEbXNnSWQDMzM1NgRzZWMDZG1zZwRzbGsDcnBseQRzdGltZQMxMjIxNTc4NTA4?act=reply&messageNum=3356>
> Messages in this topic
> <http://groups.yahoo.com/group/prpoint/message/3356;_ylc=X3oDMTM0Z2pidjM4BF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEbXNnSWQDMzM1NgRzZWMDZG1zZwRzbGsDdnRwYwRzdGltZQMxMjIxNTc4NTA4BHRwY0lkAzMzNTY->(1)
>
> Recent Activity
>
> - 6
> New Members<http://groups.yahoo.com/group/prpoint/members;_ylc=X3oDMTJlYXRkOHNjBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEc2VjA3Z0bARzbGsDdm1icnMEc3RpbWUDMTIyMTU3ODUwOA-->
>
> Visit Your Group
> <http://groups.yahoo.com/group/prpoint;_ylc=X3oDMTJkYzAzMmdjBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEc2VjA3Z0bARzbGsDdmdocARzdGltZQMxMjIxNTc4NTA4>
> Y! Messenger
>
> Quick file sharing<http://us.ard.yahoo.com/SIG=13ovut98q/M=493064.12016274.12445679.8674578/D=groups/S=1707248654:NC/Y=YAHOO/EXP=1221585708/L=/B=RmPwDELaX.w-/J=1221578508547099/A=3848580/R=0/SIG=11umg3fun/*http://us.rd.yahoo.com/evt=42403/*http://messenger.yahoo.com>
>
> Send up to 1GB of
>
> files in an IM.
> Find helpful tips
>
> for Moderators<http://us.ard.yahoo.com/SIG=13ou4bshj/M=493064.12016258.12582637.8674578/D=groups/S=1707248654:NC/Y=YAHOO/EXP=1221585708/L=/B=R2PwDELaX.w-/J=1221578508547099/A=5191954/R=0/SIG=112mhte3e/*http://www.ygroupsblog.com/blog/>
>
> on the Yahoo!
>
> Groups team blog.
> New business?
>
> Get new customers.<http://us.ard.yahoo.com/SIG=13or6tu6j/M=493064.12016308.12445700.8674578/D=groups/S=1707248654:NC/Y=YAHOO/EXP=1221585708/L=/B=SGPwDELaX.w-/J=1221578508547099/A=3848640/R=0/SIG=131an6mds/*http://searchmarketing.yahoo.com/arp/srchv2.php?o=US2002&cmp=Yahoo&ctv=Groups1&s=Y&s2=&s3=&b=50>
>
> List your web site
>
> in Yahoo! Search.
> Need to Reply?
>
> Click one of the "Reply" links to respond to a specific message in the
> Daily Digest.
> Create New Topic
> <http://groups.yahoo.com/group/prpoint/post;_ylc=X3oDMTJkYjltcGhmBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEc2VjA2Z0cgRzbGsDbnRwYwRzdGltZQMxMjIxNTc4NTA4>|
> Visit Your Group on the Web<http://groups.yahoo.com/group/prpoint;_ylc=X3oDMTJidThiOTJjBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEc2VjA2Z0cgRzbGsDaHAEc3RpbWUDMTIyMTU3ODUwOA-->
> Messages<http://groups.yahoo.com/group/prpoint/messages;_ylc=X3oDMTJkdjhiNHA2BF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEc2VjA2Z0cgRzbGsDbXNncwRzdGltZQMxMjIxNTc4NTA4>|
> Database<http://groups.yahoo.com/group/prpoint/database;_ylc=X3oDMTJiMWZ0aGllBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEc2VjA2Z0cgRzbGsDZGIEc3RpbWUDMTIyMTU3ODUwOA-->|
> Polls<http://groups.yahoo.com/group/prpoint/polls;_ylc=X3oDMTJlc2NtNG9qBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEc2VjA2Z0cgRzbGsDcG9sbHMEc3RpbWUDMTIyMTU3ODUwOA-->|
> Members<http://groups.yahoo.com/group/prpoint/members;_ylc=X3oDMTJkZTdpM2FjBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEc2VjA2Z0cgRzbGsDbWJycwRzdGltZQMxMjIxNTc4NTA4>
> Please visit http://www.prpoint.com (for useful PR resource materials) and
> http://www.primepointfoundation.org (non profit trust for promotion of
> PR)and http://www.imageaudit.com (about Image Audit)and
> http://www.indiavision2020.org (on India Vision)
> [image: Yahoo! Groups]<http://groups.yahoo.com/;_ylc=X3oDMTJjcnFiMHZ0BF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEc2VjA2Z0cgRzbGsDZ2ZwBHN0aW1lAzEyMjE1Nzg1MDg->
> Change settings via the Web<http://groups.yahoo.com/group/prpoint/join;_ylc=X3oDMTJlNGRwczJuBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEc2VjA2Z0cgRzbGsDc3RuZ3MEc3RpbWUDMTIyMTU3ODUwOA-->(Yahoo! ID required)
> Change settings via email: Switch delivery to Individual<prpoint-normal@yahoogroups.com?subject=Email+Delivery:+Indiviual+Email>| Switch
> format to Traditional<prpoint-traditional@yahoogroups.com?subject=Change+Delivery+Format:+Traditional>
> Visit Your Group
> <http://groups.yahoo.com/group/prpoint;_ylc=X3oDMTJjOHZsYmkwBF9TAzk3MzU5NzE1BGdycElkAzExMzg2OARncnBzcElkAzE3MDcyNDg2NTQEc2VjA2Z0cgRzbGsDaHBmBHN0aW1lAzEyMjE1Nzg1MDg->|
> Yahoo! Groups Terms of Use <http://docs.yahoo.com/info/terms/>| Unsubscribe
> <prpoint-unsubscribe@yahoogroups.com?subject=Unsubscribe>
>

--
Regards

Yasar Arafath K. A
9840611339
http://yasararafath.blogspot.com/

Success is the good fortune that comes from aspiration, desperation,
perspiration and inspiration - Evan Esar

--
Regards

Yasar Arafath K. A
9840611339
http://yasararafath.blogspot.com/

Success is the good fortune that comes from aspiration, desperation,
perspiration and inspiration - Evan Esar
 
4b.

Re: Agency charges - column per centimitre

Posted by: "Narendran A" naren_vna@yahoo.com   naren_vna

Wed Sep 17, 2008 3:38 am (PDT)

Dear Friends
 
When we talk about charges based on col/cm, it is still there in smaller agencuies. Bigger agencies have moved away and charge based on the startegy and volume of work. Many a times it overshoots clients expectation. Some clients settle down for bonus clause and again deliverables are based on the clippings.
 
Experienced people will measure the PR agency based on the abaility to execute and outcome of any activity and not on clips for sure.
 
I feel importance should be given to the brain and not to the newspaper clips.
 
Best regards
Narren

--- On Wed, 9/17/08, Yasar Arafath <yasarabrar@gmail.com> wrote:

From: Yasar Arafath <yasarabrar@gmail.com>
Subject: [prpoint] Re: Agency charges - column per centimitre
To: prpoint@yahoogroups.com
Date: Wednesday, September 17, 2008, 2:29 PM

Dear All,
 
I feel that the agency should not charge col/cm or sq/cm format at all. PR is profession were you cannot calculate the exact reach or advantage of one's work so easily based on your coverages.
 
As their are lot of factor involved in even releasing a press note or arranging for press conference or an interaction itself. Which will not taken into consideration through this new way of compensation.
 
Basically charges like col/cm or sq/cm will calculate based only on size of the coverage, will not take into consideration the impact or visibility one coverage generate for the client. Their is no fool proof methodology to calculate the same also. Instead of some new compensation technique, PR companies can follow the traditional way of contract and compensation. Additionally they can add a clause for more compensation for best performers (ie, the PR company will be compensated more, if the PR value or ad value is more than X rupees.)

 
 
On Tue, Sep 16, 2008 at 8:51 PM, <prpoint@yahoogroups .com> wrote:

Indian Public Relations professionals

Messages In This Digest (5 Messages)

1a.
Agency charges - column per centimitre From: Abhinav Sood
1b.
Re: Agency charges - column per centimitre From: Karthikk Chellappa
1c.
Re: Agency charges - column per centimitre From: V Jagannathan
1d.
Re: Agency charges - column per centimitre From: BNK

2.
PR Icons - Jhon Arokiasamy - Corpcom to PR Agency From: Prime Point Srinivasan
View All Topics | Create New Topic
Messages

1a.

Agency charges - column per centimitre
Posted by: "Abhinav Sood" abhinav.sood@ connectcomm. org   abhinavsood74
Mon Sep 15, 2008 11:41 pm (PDT)
Hi

I recently have come across large PR Agency contracts charging clients column per centimetre for articles / clips.

Isn't that misinformation on the part of the agency specially when even the journalist does not know the final outcome. Shouldn't we as agencies do some coordinated PR for Public Relations ensuring that articles describing PR appear.

Regards

Abhinav Sood

Partner

ConnectComm

Ph : +91 98106 05190

E Mail : <mailto:abhinav.sood@ connectcomm. org> abhinav.sood@ connectcomm. org

Back to top Reply to sender | Reply to group | Reply via web post
Messages in this topic (5)
1b.

Re: Agency charges - column per centimitre
Posted by: "Karthikk Chellappa" karthikk.chellappa@ gmail.com   karthikk.chellappa
Tue Sep 16, 2008 1:21 am (PDT)
This is absolutely crazy to say the least.

Regards

Karthikk

2008/9/16 Abhinav Sood <abhinav.sood@ connectcomm. org>

> Hi
>
>
>
> I recently have come across large PR Agency contracts charging clients
> column per centimetre for articles / clips.
>
>
>
> Isn't that misinformation on the part of the agency specially when even
> the journalist does not know the final outcome. Shouldn't we as agencies do
> some coordinated PR for Public Relations ensuring that articles describing
> PR appear.
>
>
>
> Regards
>
>
>
> Abhinav Sood
>
> Partner
>
> ConnectComm
>
> Ph : +91 98106 05190
>
> E Mail : abhinav.sood@ connectcomm. org
>
>
>
>

--
Thanks and Regards

Karthikk Chellappa
09392518881

Back to top Reply to sender | Reply to group | Reply via web post
Messages in this topic (5)
1c.

Re: Agency charges - column per centimitre
Posted by: "V Jagannathan" v_jagannathan@ yahoo.com   v_jagannathan
Tue Sep 16, 2008 4:38 am (PDT)
If column centimetre can be being used to measure the effectiveness of a PR activity why not use the same metric for the fees as well?
 
Interestingly while the PR industry claims that it is more than advertising, they use the advt. industry metrics for their revenue.
 
Having said that the question is will such a strategy be counter productive in the long run? Once a journalist knows that the agency's revenue is linked to the length of his story will he not limit his story length rather than going by the story's weightage?
 
V.Jagannathan 

--- On Tue, 9/16/08, Karthikk Chellappa <karthikk.chellappa@ gmail.com> wrote:

From: Karthikk Chellappa <karthikk.chellappa@ gmail.com>
Subject: Re: [prpoint] Agency charges - column per centimitre
To: prpoint@yahoogroups .com
Cc: image_management@ yahoogroups. com
Date: Tuesday, September 16, 2008, 1:30 PM

This is absolutely crazy to say the least.

Regards

Karthikk

2008/9/16 Abhinav Sood <abhinav.sood@ connectcomm. org>

Hi
 
I recently have come across large PR Agency contracts charging clients column per centimetre for articles / clips.
 
Isn't that  misinformation on the part of the agency specially when even the journalist does not know the final outcome.  Shouldn't we as agencies do some coordinated PR for Public Relations ensuring that articles describing PR appear.
 
Regards
 
Abhinav Sood
Partner
ConnectComm
Ph : +91 98106 05190
E Mail : abhinav.sood@ connectcomm. org
 

--
Thanks and Regards

Karthikk Chellappa
09392518881

 
5.

looking for freelance PR professionals at Cochin and Trivendrum

Posted by: "bhaskar_jha2000" bhaskar_jha2000@yahoo.com   bhaskar_jha2000

Wed Sep 17, 2008 5:26 am (PDT)

Dear Friends,

(Moderator's Note: Please do not respond to the group. Please respond only to the author of the mail)

We are looking for freelance PR professionals who can work for us in
Cochin and Trivendrum. Anybody interested may please contact me on
bhaskar_jha2000@yahoo.com or 09810488426.

Thanks & regards,

Bhaskar Jha
Positive Communications
www.positiveindia.biz

 
Recent Activity
...

[Message clipped]  



--
Regards

Yasar Arafath K. A
9840611339
http://yasararafath.blogspot.com/

Success is the good fortune that comes from aspiration, desperation, perspiration and inspiration - Evan Esar

__._,_.___
Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
Recent Activity
Visit Your Group
Search Ads

Get new customers.

List your web site

in Yahoo! Search.

Yahoo! Groups

Find balance

between nutrition,

activity & well-being.

Y! Messenger

All together now

Host a free online

conference on IM.

.

__,_._,___
Posted by Prime Point Srinivasan at 12:03 PM

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)
Related Posts Plugin for WordPress, Blogger...
Related Posts with Thumbnails

Table of Contents