http://pricons.blogspot.com/2008/09/john-arokiaswamy-corpcom-to-pr-agency.html
Whenever any student of PR from the City Colleges approach me for their intern, the first name that comes to my mind is always "Jhon Arokiasamy", popularly known as Jhon, presently heading the operations of Good Relations at Chennai and Hyderabad. He has a passion for teaching and training the youngsters. Nearly 20 of his trainees are well placed in the industry across the country.
Hailing from a middle class family in a remote village of Andhra Pradesh, he had schooling near Chennai. He was a state level topper in Computer Science in Higher Secondary Education. After completing his Post Graduation in English Literature, he pursued MBA, specializing in HR and Systems.
His knowledge and skill in Literature and Computer Systems helped him in 1998 to start his career as a technical writer and then move on to Corporate Communication function in a software company.
There is always a trend that people working in the PR Agencies like to shift to Corpcom jobs at the earliest opportunity. They perceive Corpcom provides a better package with less of field work. Jhon, after a stint of three years in a lucrative corpcom job, preferred to shift to a PR Agency to develop his strategic and implementation skills.
"As a Corporate Communications professional, I always had a feeling that I had no option than just to agree with the CEO on all occasions. That's why I realized that I should try being an external consultant. I thought working with a PR agency of repute would help me to learn more. I joined Perfection Relations.", says Jhon proudly.
In these days, when the PR Agencies find it difficult to retain the customers for more than six months to one year, he is able to retain his customers against all the competition ranging from 2 years to 4 years.
Rashmi Sridharan, (presently a PR executive at Bangalore) who worked with him both as an intern and again as an employee for nearly 8 months says, " Even as a student, I learnt lot of strategic communication from Jhon. He used to explain to us patiently like a teacher. He used to take the juniors also for pitching the account and for every meeting. He never promises deliverables, which are not feasible. When some of the agencies over promise the deliverables, he used to maintain the reality. I have found many clients preferring this type of attitude and coming to us. His ethical approach has convinced the clients to stay back for years. They like his simple and practical advise, than jargons".
Jhon has been closely involved in advising, devising and implementing crisis communication strategies and has developed expertise over the years. "It is this function which is the most difficult part of the job; It is more fulfilling to me when it is achieved", he says with a feeling of satisfaction.
He loves reading books on meta-physics and corporate finance. He wants to develop lot of young professionals and groom them to suit the needs of the industry. He is invited by the various Colleges to interact with students on PR and also as ane examiner for PR subjects.
He wants to be a good leader. "I want to pass on the credit to my colleagues, whenever they achieve something. I do not want to steal their achievement. I still remember Mr Divakar, who groomed me to be a good PR professional in the earlier Agency. He inspired me to become a good leader", Jhon says with all humility.
Finally when we asked him what he wanted to be in another five years, quickly he replied with confident smile, "I want to become an entrepreneur".
Whenever any student of PR from the City Colleges approach me for their intern, the first name that comes to my mind is always "Jhon Arokiasamy", popularly known as Jhon, presently heading the operations of Good Relations at Chennai and Hyderabad. He has a passion for teaching and training the youngsters. Nearly 20 of his trainees are well placed in the industry across the country.
Hailing from a middle class family in a remote village of Andhra Pradesh, he had schooling near Chennai. He was a state level topper in Computer Science in Higher Secondary Education. After completing his Post Graduation in English Literature, he pursued MBA, specializing in HR and Systems.
His knowledge and skill in Literature and Computer Systems helped him in 1998 to start his career as a technical writer and then move on to Corporate Communication function in a software company.
There is always a trend that people working in the PR Agencies like to shift to Corpcom jobs at the earliest opportunity. They perceive Corpcom provides a better package with less of field work. Jhon, after a stint of three years in a lucrative corpcom job, preferred to shift to a PR Agency to develop his strategic and implementation skills.
"As a Corporate Communications professional, I always had a feeling that I had no option than just to agree with the CEO on all occasions. That's why I realized that I should try being an external consultant. I thought working with a PR agency of repute would help me to learn more. I joined Perfection Relations.", says Jhon proudly.
In these days, when the PR Agencies find it difficult to retain the customers for more than six months to one year, he is able to retain his customers against all the competition ranging from 2 years to 4 years.
Rashmi Sridharan, (presently a PR executive at Bangalore) who worked with him both as an intern and again as an employee for nearly 8 months says, " Even as a student, I learnt lot of strategic communication from Jhon. He used to explain to us patiently like a teacher. He used to take the juniors also for pitching the account and for every meeting. He never promises deliverables, which are not feasible. When some of the agencies over promise the deliverables, he used to maintain the reality. I have found many clients preferring this type of attitude and coming to us. His ethical approach has convinced the clients to stay back for years. They like his simple and practical advise, than jargons".
Jhon has been closely involved in advising, devising and implementing crisis communication strategies and has developed expertise over the years. "It is this function which is the most difficult part of the job; It is more fulfilling to me when it is achieved", he says with a feeling of satisfaction.
He loves reading books on meta-physics and corporate finance. He wants to develop lot of young professionals and groom them to suit the needs of the industry. He is invited by the various Colleges to interact with students on PR and also as ane examiner for PR subjects.
He wants to be a good leader. "I want to pass on the credit to my colleagues, whenever they achieve something. I do not want to steal their achievement. I still remember Mr Divakar, who groomed me to be a good PR professional in the earlier Agency. He inspired me to become a good leader", Jhon says with all humility.
Finally when we asked him what he wanted to be in another five years, quickly he replied with confident smile, "I want to become an entrepreneur".
Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
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