Newcomers may cause blunders, like Shafalica in this case. Even
young reporters of print and electronic media many a times create
problems to others. Lack of professionalism persists in all the
fields. Not only PR or Journalism, it may happen with any
profession. So, no need to worry. Mature and trained PR
professionals behave and work properly and they get good support too
from the media.
Narvijay Yadav
Specttrum PR, Chandigarh
E : specttrum.pr@
W : www.narvijay.
M : 098141-36699
F : 0172-4601 369
--- In prpoint@yahoogroups
<POONAM.SUKHIJA@
>
> Hi Friends,
>
> All that I can say here , If Vivek is ready to publish again,
leave the
> other publications aside from his newspaper paper only I can
produce
> pleading mails craving for information and quotes to authenticate
their
> stories from market experts from my organization.
>
> "Mind you most of the business stories read by you in newspapers
are all
> well crafted jobs from research reports of big names in the market
like
> ours. !!!!!! J
>
>
>
> Regards,
>
>
>
> Poonam R. Sukhija
>
> Vice President
>
> Corporate Communications
>
>
>
>
>
> 612 Acme Plaza,
>
> M.V. Road,
>
> Andheri (E), Mumbai-59
>
> Main : (91-22) 022-4000 3600 ext. 606
>
> Facsimile : (91-22) 022-40003699
>
> Hand phone: : (91-22) 9820077588 / 9322077588
>
> Website : www.angeltrade.
>
>
>
> From: prpoint@yahoogroups
Behalf
> Of vikram
> Sent: Tuesday, September 02, 2008 3:44 PM
> To: prpoint@yahoogroups
> Subject: [prpoint] DNA Story on PR profession - Why PR is viewed
> negatively?
>
>
>
> Dear Friends
>
> Vivek Kaul, a senior journalist from DNA had written this piece in
> its Sunday edition. Please go through this article and tell me how
> exactly you feel after reading it? Do you think we should respond
to
> this? or we should admit that these things happen in our industry
> and continue working without taking any corrective steps? Why is
our
> profession viewed in such a negative light? Can't we do anything
to
> change the perception.
>
> I appeal to all PR specialists and specially the senior guys
please
> respond with your comments.
>
>
> Do you have two minutes?
> Vivek Kaul
> Saturday, August 30, 2008 21:25 IST
>
> I may be one of those lucky few who is not besieged with calls,
> trying to sell a credit card, a personal loan or holiday packages.
> Either my service provider hasn't sold its database yet or I am
just
> plain lucky. Nevertheless, that does not mean I do not get any
> calls. I get lots of calls from public relations professionals (I
am
> wondering if you have two minutes types). And this is how a
typical
> call goes:
>
> Me: Hello...
>
> Caller: Hi. This is Shafalica calling from Next Generation Image
> Management (Image Management, Peter Drucker must be turning in his
> grave). Is that Vivek?
>
> Me (in a rather bored voice): Ji. Boliye.
>
> Shafalica: I was wondering whether you had two minutes? (For the
> uninitiated 'wondering' is the most oft used word by Public
> Relations and Corporate Communication Professionals.
>
> Me: Yes, Tell me. (now trying not to sound bored)
>
> Shafalica: We have this client called Rose Wealth Management
> (Management again. Drucker must be back to original position now,
> since he must have turned again). Their CEO Vishal Mansukhani
would
> like to contribute to your newspaper. (Contribute is another
> favourite with PR guys.)
>
> Me: What does he want to contribute?
>
> Shafalica: I was wondering (not again) if you would be interested
in
> an article from his side. (Now that gets me interested. An
article,
> so that means less work for a day. And since he is a corporate
guy,
> he won't charge. So suddenly, we are talking 'win-win' management
> here)
>
> Me: Hmmm. An article. So what does he want to write on?
>
> Shafalica: I was wondering if you had any ideas on what he could
> contribute on? ( If I have an idea, wouldn't I rather write it
> myself? Those who write on a regular basis will understand that
> figuring out what to write is the most difficult part. Writing it
> out is much easier. If the person doesn't even have a clue on what
> he wants to write, what sort of an expert is he supposed to be? Or
> is it just laziness.)
>
> Me: No. I don't have any ideas (And even if I had, why should I
give
> them to you. I am tempted to scream.)
>
> Shafalica (now at a loss of words): Hmmm. Let me talk to Mr
> Manshukhani, and ask him what he is comfortable writing on and
then
> get back to you.
>
> Shafalica: Bye.
>
> --
> Best Regards,
>
> Vikram Kharvi
>
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