Mr. Vivek Kaul may have had experience with some of the untrained
young PR executives, but in no way, I believe, this should be equated
with unsolicited marketing calls.
In media relations, PR firms work as associates with the journalists,
and they are there not to market wares but vital information and
knowledge that would be of interest to the readers. The case in
question is one of those rare ones where the PR executive has
initiated a call without having done his/her homework on the client's
area of expertise, but normally, the journalists do work with PR firms
indicating their editorial calendar or the stories they are interested
in.
I don't think we need to get worked up unnecessarily because
unprofessional exist in any profession. Only challenge for those in
the field of communication, be it a journalist or a PR practitioner,
is to understand and respect each other. And the feedback from person
like Mr Vivek Kaul can be an eye opener for anyone. I have immediately
circulated his story to my team, so that they do not commit any such
mistake.
CJ Singh, CorePR
--- In prpoint@yahoogroups
>
> I think these things do happen everywhere. Some PR practitioners,
esp the
> young ones, often do have the skills in dealing with journalists. They
> should be trained in media handling skills.
> Cheers
>
> Bhavani
>
>
>
>
> "vikram"
> <pr.vikram@gma
> il.com>
To
> Sent by: prpoint@yahoogroups
> prpoint@yahoog
cc
> roups.com
>
Subject
> [prpoint] DNA Story on PR
profession
> 02/09/2008 - Why PR is viewed negatively?
> 06:13 PM
>
>
> Please respond
> to
> prpoint@yahoog
> roups.com
>
>
>
>
>
>
> Dear Friends
>
> Vivek Kaul, a senior journalist from DNA had written this piece in
> its Sunday edition. Please go through this article and tell me how
> exactly you feel after reading it? Do you think we should respond to
> this? or we should admit that these things happen in our industry
> and continue working without taking any corrective steps? Why is our
> profession viewed in such a negative light? Can't we do anything to
> change the perception.
>
> I appeal to all PR specialists and specially the senior guys please
> respond with your comments.
>
>
> Do you have two minutes?
> Vivek Kaul
> Saturday, August 30, 2008 21:25 IST
>
> I may be one of those lucky few who is not besieged with calls,
> trying to sell a credit card, a personal loan or holiday packages.
> Either my service provider hasn't sold its database yet or I am just
> plain lucky. Nevertheless, that does not mean I do not get any
> calls. I get lots of calls from public relations professionals (I am
> wondering if you have two minutes types). And this is how a typical
> call goes:
>
> Me: Hello…
>
> Caller: Hi. This is Shafalica calling from Next Generation Image
> Management (Image Management, Peter Drucker must be turning in his
> grave). Is that Vivek?
>
> Me (in a rather bored voice): Ji. Boliye.
>
> Shafalica: I was wondering whether you had two minutes? (For the
> uninitiated 'wondering' is the most oft used word by Public
> Relations and Corporate Communication Professionals.
>
> Me: Yes, Tell me. (now trying not to sound bored)
>
> Shafalica: We have this client called Rose Wealth Management
> (Management again. Drucker must be back to original position now,
> since he must have turned again). Their CEO Vishal Mansukhani would
> like to contribute to your newspaper. (Contribute is another
> favourite with PR guys.)
>
> Me: What does he want to contribute?
>
> Shafalica: I was wondering (not again) if you would be interested in
> an article from his side. (Now that gets me interested. An article,
> so that means less work for a day. And since he is a corporate guy,
> he won't charge. So suddenly, we are talking 'win-win' management
> here)
>
> Me: Hmmm. An article. So what does he want to write on?
>
> Shafalica: I was wondering if you had any ideas on what he could
> contribute on? ( If I have an idea, wouldn't I rather write it
> myself? Those who write on a regular basis will understand that
> figuring out what to write is the most difficult part. Writing it
> out is much easier. If the person doesn't even have a clue on what
> he wants to write, what sort of an expert is he supposed to be? Or
> is it just laziness.)
>
> Me: No. I don't have any ideas (And even if I had, why should I give
> them to you. I am tempted to scream.)
>
> Shafalica (now at a loss of words): Hmmm. Let me talk to Mr
> Manshukhani, and ask him what he is comfortable writing on and then
> get back to you.
>
> Shafalica: Bye.
>
> --
> Best Regards,
>
> Vikram Kharvi
>
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