PR discussions: Re: [prpoint] Agency charges

Tuesday, September 16, 2008

Re: [prpoint] Agency charges - column per centimitre

If column centimetre can be being used to measure the effectiveness of a PR activity why not use the same metric for the fees as well?

Interestingly while the PR industry claims that it is more than advertising, they use the advt. industry metrics for their revenue.

Having said that the question is will such a strategy be counter productive in the long run? Once a journalist knows that the agency's revenue is linked to the length of his story will he not limit his story length rather than going by the story's weightage?

V.Jagannathan

--- On Tue, 9/16/08, Karthikk Chellappa <karthikk.chellappa@gmail.com> wrote:

From: Karthikk Chellappa <karthikk.chellappa@gmail.com>
Subject: Re: [prpoint] Agency charges - column per centimitre
To: prpoint@yahoogroups.com
Cc: image_management@yahoogroups.com
Date: Tuesday, September 16, 2008, 1:30 PM

This is absolutely crazy to say the least.

Regards

Karthikk

2008/9/16 Abhinav Sood <abhinav.sood@ connectcomm. org>

Hi

I recently have come across large PR Agency contracts charging clients column per centimetre for articles / clips.

Isn't that misinformation on the part of the agency specially when even the journalist does not know the final outcome. Shouldn't we as agencies do some coordinated PR for Public Relations ensuring that articles describing PR appear.

Regards

Abhinav Sood

Partner

ConnectComm

Ph : +91 98106 05190

E Mail : abhinav.sood@ connectcomm. org

--
Thanks and Regards

Karthikk Chellappa
09392518881

__._,_.___

Messages in this topic (4) Reply (via web post) | Start a new topic

Messages | Database | Polls | Members

Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)

Change settings via the Web (Yahoo! ID required)
Change settings via email: Switch delivery to Daily Digest | Switch format to Traditional
Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe

__,_._,___

PR discussions

Tuesday, September 16, 2008

Re: [prpoint] Agency charges - column per centimitre

No comments:

Table of Contents