This crazy system of charging takes the media valuation process too far! Some agencies and PR professionals have devised the col cm formula only project perceived value of the PR coverage since many money minded clients have started asking "what's the value that we got'.
But if a client is willingly paying by col cm, good luck to that agency!!
Also, there are still some newspapers who pay their stringers by col cm rather than giving them fixed compensation. For instance, I once was offered this kind of payment by a leading newspaper. I rejected it outright and told the editor: Pl keep it for your pocket money.
Regards
BNK
Call: CDMA: 93210 48332
93200 48332
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B N Kumar
President
Concept PR - "Agency of the Year" award winner from PR Council of India
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On 16/09/2008, Abhinav Sood <abhinav.sood@connectcomm.org > wrote:
Hi
I recently have come across large PR Agency contracts charging clients column per centimetre for articles / clips.
Isn't that misinformation on the part of the agency specially when even the journalist does not know the final outcome. Shouldn't we as agencies do some coordinated PR for Public Relations ensuring that articles describing PR appear.
Regards
Abhinav Sood
Partner
ConnectComm
Ph : +91 98106 05190
E Mail : abhinav.sood@
connectcomm. org
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