Crisis Communication is like a "Masterpiece,
So there is a lot of planning and strategising that goes in making of the masterpiece and it is safely secured in the library but rarely anybody has time to go through it except the author and the printer.
The other paradox is that all crises are different and what matters the most is the presence of mind and how one reacts to the situation. A cautious approach and little thought process and anticipation of the likely fallout can win the day. But all said and done, a masterpiece is always good rather than not having anything.
Regards
Santosh
----- Original Message -----
From: prpoint@yahoogroups
To: prpoint@yahoogroups
Sent: Thu, 18 Sep 2008 20:44:31 +0530 (IST)
Subject: [prpoint] Digest Number 1449
Messages In This Digest (3
Messages)
Re: Crisis communications - woh kya hai?
From:
Shivshankar Surkund
Financial crisis at USA - How it will have an impact in India?
From:
Yasar Arafath
Themes of our future issues of our ezine and Guest Editors
From:
Prime Point Srinivasan
Messages
Re: Crisis communications - woh kya hai?
Posted by: "Shivshankar Surkund"
snsurkund@yahoo.
Wed Sep 17, 2008 8:11 pm (PDT)
Hi there,
Recently, an off the cuff remark by a star-MP created such a BIG crisis for the BIG B, in couple of days, most of local papers carried big photographs plus unconditional apologies, to some breakaway 'group' from the mainstream.
Unfortunately, instead of taking prompt action, the ruling govt.decided to encash the situation, asit thought that theincident willhelp them inforth comming elections to divide votes of 'marathi manoos' who is already in minority in 'aamchi mumbai'.
Now crisis is blown over. For the time being. The same crisis had erupted few months back,for a similar remark.
It is unfortunate, PR professionals are used (or misused) only when there is 'crisis' and not for 'planned and long term 'image building ?
s.n.surkund
--- On Tue, 9/16/08, Warrier, Gopikrishna (ICRISAT-IN) <w.gopikrishna@
From: Warrier, Gopikrishna (ICRISAT-IN) <w.gopikrishna@
Subject: RE: [prpoint] Crisis communications - woh kya hai?
To: prpoint@yahoogroups
Date: Tuesday, September 16, 2008, 11:07 PM
Most PR and MR professionals know that in ordinary time they have some control over the situation as it develops. For instance, if in ordinary times I am organizing a media event for ICRISAT, then I know how many journalists I can expect to attend, who are likely to come and what are the likely questions. Of course, there is no hard and fast rule on this, but over years of experience we have some kind of answers to these questions beforehand.
During a crisis all these rules are rewritten. In fact there are no rules during a crisis. With our proactive action we can create a semblance of order during a crisis situation. And, that is the time when we can cash in on the goodwill we have created through our sincerity in the past. In media relations, as in all other professions, there is no substitute for hard, sincere and systematic work.
If a crisis is not properly handled in the beginning, then all kinds of irrelevant issues can be brought into the discussions by the journalists. For instance, an upmarket school in the city had a case of children falling ill after eating breakfast. Instead of talking with journalists who reported this story, the management confronted the journalists and the newspaper managements. The result - a whole series of new stories appeared, and many issues totally unconnected with the issue at hand appeared.
Step one during a crisis is to open a communication channel with the journalists and give as much information as possible within the given circumnstances. The serious and sincere journalists will appreciate your efforts to communicate. Though they will still criticise you, the chances that it will be fair criticism. And in our line of work we should be prepared to take fair criticism.
Crises are also periods where the trust and relationship built over the years can come in to help. If there are reporters who have systematically covered your organization during fair weather, they may help you during troubled times to communicate facts. You can't expect any journalist to take your position, but even if they communicate facts to the peers it will make a difference.
The point is, the moment there is a crisis the journalists are going to view me as a person representing an interest. True, But if I can tell a rookee journalist that he can cross-check the following facts from Reporter X who has covered my organization for years. Reporter X has greater professional and peer credibility at that point of time.
Warm regards,
Gopi Warrier
(Lead Media Officer - ICRISAT)
************
Now that there is a crisis situation everywhere, many must be scouting for PR or for a temporary arrangement to communicate or block communication. Isn't this the time to ponder over: Do we need PR only during crisis? Lehman is only a small example. There was an ICICI Bank which had face the brunt of miscommunication generated by a stupid rumour. Much before that we had Bhopal tragedy. Now you have a Shivraj Patil tragedy (or comedy) of errors!!
How do we, the PR professionals, tackle such crisis? Or how best best can we help our businesses to be ready to face the crisis?
I would like to throw this topic for your opinion - What's this crisis communication all about?
--
Regards
BNK
Call: CDMA: 93210 48332
93200 48332
========
B N Kumar
President
Concept PR - "Agency of the Year" award winner from PR Council of India
============ ========
Financial crisis at USA - How it will have an impact in India?
Posted by: "Yasar Arafath"
yasarabrar@gmail.
yasar_abrar
Thu Sep 18, 2008 12:18 am (PDT)
Dear All,
The financial crisis in US will have little or no impact on our economy
other than odd currency fluctuation and volatility in the stock market (due
to the FIIs). but industries like IT, Financail service, Real Estate and HR
Recruitment will definitely feel the heat due to this crisis, additionally
industries like Communication, Advertisement & Marketing will feel the
ripple effect as companies and corporate houses will cut their budget PR and
advertisement.
IT and Financail Sector will hit badly by this crisis as their operations
and growth is based primarily on how corporate houses in US react to the
second worst financial crisis in their history (1929's Great Depression is
their worst ever). Panic in these industries will reach a feverish
proportion if anymore company from the financial services sector fills for
bankruptcy (lets pray!!!!!!!!
day)
India's robust growth economy can continue provided our manufacturing sector
and auto industry rises to the occasion.
Thanks & Regards
Yasar Arafath
On 17 Sep 2008 15:57:16 -0000, prpoint@yahoogroups
prpoint@yahoogroups
>
> Indian Public Relations professionals
> <http://groups.
> Messages In This Digest (12 Messages) 1a. Financial crisis at USA - How
> it will have an impact in India?<http://mail.
> Re: Financial crisis at USA - How it will have an impact in India?<http://mail.
> Re: Financial crisis at USA - How it will have an impact in India?<http://mail.
> Re: Financial crisis at USA - How it will have an impact in India?<http://mail.
> Re: Financial crisis at USA - How it will have an impact in India?<http://mail.
> Crisis communications - woh kya hai?<http://mail.
> Re: Crisis communications - woh kya hai?<http://mail.
> Re: Crisis communications - woh kya hai?<http://mail.
> FW: [prpoint] Crisis communications - woh kya hai?<http://mail.
> Re: Agency charges - column per centimitre<http://mail.
> Re: Agency charges - column per centimitre<http://mail.
> looking for freelance PR professionals at Cochin and Trivendrum<http://mail.
> View All Topics<http://groups.
> New Topic<http://groups.
> Messages 1a. Financial crisis at USA - How it will have an impact in
> India?
> <http://groups.
> by: "Prime Point Srinivasan" prpoint@gmail.
> <prpoint@gmail.
> prpoint <http://profiles.
> dear friends
>
> I would like the members to share their views as to how the recent
> financial
> crisis in USA will have its impact in India in the following areas :
>
> 1. financial sector
> 2. employment opportunity
> 3. Real Estate
> 4. PR, Communication and Marketing
>
> Srinivasan
> Moderator
> 94440 50273
>
> Back to top
> <http://mail.
> Reply to sender
> <prpoint@gmail.
> Reply to group
> <prpoint@yahoogroups
> Reply via web post
> <http://groups.
> Messages in this topic
> <http://groups.
>
> 1b. Re: Financial crisis at USA - How it will have an impact in India?
> <http://groups.
> by: "BNK" mailbnk@gmail.
> <mailbnk@gmail.
> Sep 16, 2008 9:12 pm (PDT) This is the time when everyone needs PR and
> communication. This is exactly
> why I threw up a topic for discussion - Crisis Communication *- woh kya
> hai!.* You had the sub prime crisis. Then India had crisis after crisis -
> from inflation to 123 agreement. PR did play a major role during these
> crisis. *PR hai toh sab kuch hai!*
> bnk
>
> On 16/09/2008, Prime Point Srinivasan <prpoint@gmail.
> wrote:
> >
> > dear friends
> >
> > I would like the members to share their views as to how the recent
> > financial crisis in USA will have its impact in India in the following
> areas
> > :
> >
> > 1. financial sector
> > 2. employment opportunity
> > 3. Real Estate
> > 4. PR, Communication and Marketing
> >
> > Srinivasan
> > Moderator
> > 94440 50273
> >
> >
> >
> >
> >
> >
>
> --
> Regards
> BNK
> Call: CDMA: 93210 48332
> 93200 48332
>
> ========
> B N Kumar
> President
> Concept PR - "Agency of the Year" award winner from PR Council of India
> ============
>
> Back to top
> <http://mail.
> Reply to sender
> <mailbnk@gmail.
> Reply to group
> <prpoint@yahoogroups
> Reply via web post
> <http://groups.
> Messages in this topic
> <http://groups.
>
> 1c. Re: Financial crisis at USA - How it will have an impact in India?
> <http://groups.
> by: "K. Srinivasan" prpoint@gmail.
> <prpoint@gmail.
> prpoint <http://profiles.
> (PDT) Moderator's Note :
>
> Since the US Financial crisis is also likely to have an impact on our
> Indian economy and system, I request the members to confine to the
> issues listed out in the earlier message.
>
> Kindly share your views on the four points raised by me.
>
> srinivasan
> Moderator
>
> >
> > On 16/09/2008, Prime Point Srinivasan <prpoint@...> wrote:
> > >
> > > dear friends
> > >
> > > I would like the members to share their views as to how the recent
> > > financial crisis in USA will have its impact in India in the
> following areas
> > > :
> > >
> > > 1. financial sector
> > > 2. employment opportunity
> > > 3. Real Estate
> > > 4. PR, Communication and Marketing
> > >
> > > Srinivasan
> > > Moderator
> > > 94440 50273
>
>
> Back to top
> <http://mail.
> Reply to sender
> <prpoint@gmail.
> Reply to group
> <prpoint@yahoogroups
> Reply via web post
> <http://groups.
> Messages in this topic
> <http://groups.
>
> 1d. Re: Financial crisis at USA - How it will have an impact in India?
> <http://groups.
> by: "Tushar Jambhekar" tujams@yahoo.
> <tujams@yahoo.
> tujams <http://profiles.
>
> Dear Professionals,
>
> If we take into considerations the Financial Crisis in US, the Financial
> markets are heavily depedent on FII's. The collapse of someone like Lehman
> Brothers does have a significant impact on the markets considering it was
> the 4th largest institutional investor.
>
> Infact it puts a big question mark on how much to trust financial results
> and books after all the rugulations and mandatory declaration that we saw
> come in Post-Enron.
>
> How it affects the job markets, well, how does the scenario become in the
> lucrative Financial setor now having high ranking, highly paid, experienced
> professionals hunting down every available job oppertunity? The more alert
> ones like a friend of mine decided to start the process about a month ago
> and today stands to move into a company which is infact offering a lower
> than at par renumeration.
>
> As a matter of fact, we all are under the perception that BPO's, a sectro
> booming on the US economy is still unaffected by the sloow down in US. The
> reality is however, even some of the top BPO's are showing Book Profits
> while the cash flows have taken a dip.
>
> The Real Estate market in India.... it always seemed as a bubble blown out
> of proportions to keep up to its boom in Infrastructure Sector. A growth in
> infrastructure projects like Roads, Power plants, Airports cannot be treated
> as Real Estate. Not wvwn all malls are successful. So even though building
> houses will never seize, the prives will fall for sure.
>
> As for PR and Marketing Industry in India, I feel people would not like to
> take all that comes across in Business papres and magazinges as a validated
> source. Initiative will have to be more concrete and involving for investors
> and share holders as there might be much more hidden than what is revealed
> to public. In times of volatility and uncertainty, its gonna be more of
> factual information that can hold the people rather than perceptual images
> that might be built.
>
> Regards.
>
> Tushar Jambhekar
> Senior Client Executive
> Perspectrum Consultancy
>
>
> ----- Original Message ----
> From: Prime Point Srinivasan <prpoint@gmail.
> To: Prpoint Group <prpoint@yahoogroups
> Sent: Tuesday, September 16, 2008 9:20:12 PM
> Subject: [prpoint] Financial crisis at USA - How it will have an impact in
> India?
>
> dear friends
>
> I would like the members to share their views as to how the recent
> financial crisis in USA will have its impact in India in the following areas
> :
>
> 1. financial sector
> 2. employment opportunity
> 3. Real Estate
> 4. PR, Communication and Marketing
>
> Srinivasan
> Moderator
> 94440 50273
>
>
> Back to top
> <http://mail.
> Reply to sender
> <tujams@yahoo.
> Reply to group
> <prpoint@yahoogroups
> Reply via web post
> <http://groups.
> Messages in this topic
> <http://groups.
>
> 1e. Re: Financial crisis at USA - How it will have an impact in India?
> <http://groups.
> by: "Prime Point Srinivasan" prpoint@gmail.
> <prpoint@gmail.
> prpoint <http://profiles.
> Please read SiliconIndia news
> http://www.siliconi
> Welcome comments.
>
> Srinivasan
>
> Top IT firms bracing for huge lay-offs
>
> Date: Wednesday, September 17, 2008
>
> Bangalore: If market guestimates are anything to go by, the latest
> happenings in the global financial markets can result in the loss of as
> many
> as 20,000 to 25,000 jobs in India. That means, the likes of Cognizant, TCS,
> Infosys, HCL, Wipro and Satyam will announce huge lay-offs over the next
> couple of quarters, The Times of India reported.
>
> As the banking, financial services and insurance (BFSI) segment is the
> largest outsourcing vertical for Indian technology players, the space
> contributes up to 40 percent of the revenues for some top IT firms.
>
> The IT industry employs around 350,000 people in the BFSI space of which
> the
> top six players alone account for 180,000 jobs, with the domain accounting
> for $10 billion of the total $32 billion revenues the industry posted
> during
> the last fiscal.
>
> Now with the crisis in Wall Street, one could see a somber picture of the
> things to come.
>
> "The mid-year appraisal expected in October-November will be extremely
> crucial. Many companies may announce large-scale job cuts," said an HR
> professional at a leading IT firm, on a request of anonymity.
>
> "Many companies have already asked recruitment firms to stop hiring in the
> last 24 hours" says Rajiv Mehrotra, country GM of hiring firm Kelly
> Services
> India.
>
> Avinash Vashistha, Managing Director of offshore investment advisory firm
> Tholons, says, "Tech providers have been witnessing a sluggish growth in
> the
> BFSI vertical in the last 12 months. The impact is big as the space has
> been
> the pioneer and largest adopter of technology."
>
> According to Naresh Malhan, MD of talent management firm Manpower India, if
> the situation prolongs for six to nine months, other verticals also will
> begin to be hit. Even the manufacturing sector will feel the pinch.
>
> The direct effect of the demise of Lehman Brothers and Merrill Lynch is
> already being felt in the Indian job market. The nearly 2,500 employees of
> Lehman Brothers' captives in Mumbai have been asked to look out for jobs. A
> firm that supplied temporary staff to the Mumbai office of Lehman said it
> had laid off 150 of their people.
>
> On Wed, Sep 17, 2008 at 2:28 PM, Tushar Jambhekar <tujams@yahoo.
> wrote:
>
> >
> >
> > Dear Professionals,
> >
> > If we take into considerations the Financial Crisis in US, the Financial
> > markets are heavily depedent on FII's. The collapse of someone like
> Lehman
> > Brothers does have a significant impact on the markets considering it was
> > the 4th largest institutional investor.
> >
> > Infact it puts a big question mark on how much to trust financial results
> > and books after all the rugulations and mandatory declaration that we saw
> > come in Post-Enron.
> >
> > How it affects the job markets, well, how does the scenario become in the
> > lucrative Financial setor now having high ranking, highly paid,
> experienced
> > professionals hunting down every available job oppertunity? The more
> alert
> > ones like a friend of mine decided to start the process about a month ago
> > and today stands to move into a company which is infact offering a lower
> > than at par renumeration.
> > As a matter of fact, we all are under the perception that BPO's, a sectro
> > booming on the US economy is still unaffected by the sloow down in US.
> The
> > reality is however, even some of the top BPO's are showing Book Profits
> > while the cash flows have taken a dip.
> >
> > The Real Estate market in India.... it always seemed as a bubble blown
> out
> > of proportions to keep up to its boom in Infrastructure Sector. A growth
> in
> > infrastructure projects like Roads, Power plants, Airports cannot be
> treated
> > as Real Estate. Not wvwn all malls are successful. So even though
> building
> > houses will never seize, the prives will fall for sure.
> >
> > As for PR and Marketing Industry in India, I feel people would not like
> to
> > take all that comes across in Business papres and magazinges as a
> validated
> > source. Initiative will have to be more concrete and involving for
> investors
> > and share holders as there might be much more hidden than what is
> revealed
> > to public. In times of volatility and uncertainty, its gonna be more of
> > factual information that can hold the people rather than perceptual
> images
> > that might be built.
> >
> > Regards.
> >
> > Tushar Jambhekar
> > Senior Client Executive
> > Perspectrum Consultancy
> >
> >
> > ----- Original Message ----
> > From: Prime Point Srinivasan <prpoint@gmail.
> > To: Prpoint Group <prpoint@yahoogroups
> > Sent: Tuesday, September 16, 2008 9:20:12 PM
> > Subject: [prpoint] Financial crisis at USA - How it will have an impact
> in
> > India?
> >
> > dear friends
> >
> > I would like the members to share their views as to how the recent
> > financial crisis in USA will have its impact in India in the following
> areas
> > :
> >
> > 1. financial sector
> > 2. employment opportunity
> > 3. Real Estate
> > 4. PR, Communication and Marketing
> >
> > Srinivasan
> > Moderator
> > 94440 50273
> >
> >
> >
> >
> >
>
> Back to top
> <http://mail.
> Reply to sender
> <prpoint@gmail.
> Reply to group
> <prpoint@yahoogroups
> Reply via web post
> <http://groups.
> Messages in this topic
> <http://groups.
>
> 2a. Crisis communications - woh kya hai?
> <http://groups.
> by: "BNK" mailbnk@gmail.
> <mailbnk@gmail.
> Sep 16, 2008 9:12 pm (PDT) Now that there is a crisis situation
> everywhere, many must be scouting for
> PR or for a temporary arrangement to communicate or block communication.
> Isn't this the time to ponder over: Do we need PR only during crisis?
> Lehman
> is only a small example. There was an ICICI Bank which had face the brunt
> of
> miscommunication generated by a stupid rumour. Much before that we had
> Bhopal tragedy. Now you have a Shivraj Patil tragedy (or comedy) of
> errors!!
> How do we, the PR professionals, tackle such crisis? Or how best best can
> we
> help our businesses to be ready to face the crisis?
>
> I would like to throw this topic for your opinion -* What's this crisis
> communication all about?
>
> *--
> Regards
> BNK
> Call: CDMA: 93210 48332
> 93200 48332
>
> ========
> B N Kumar
> President
> Concept PR - "Agency of the Year" award winner from PR Council of India
> ============
>
> Back to top
> <http://mail.
> Reply to sender
> <mailbnk@gmail.
> Reply to group
> <prpoint@yahoogroups
> Reply via web post
> <http://groups.
> Messages in this topic
> <http://groups.
>
> 2b. Re: Crisis communications - woh kya hai?
> <http://groups.
> by: "Richa Gupta" richagupta87@
> <richagupta87@
> howzz_u <http://profiles.
> (PDT) Crisis Management is definitely forms a large part of what PR
> professionals.
> And what with so many dynamics taking place around us, its become
> imperative
> that one will have to deal with a crisis situation.
>
> To tackle such a situation does not mean that we deal with it when it takes
> place. It means that as a PR professional, one must anticipate that such a
> situation is possible and thereby be prepared to tackle it when it takes
> place. Thus, there must be a PLAN A and a PLAN B and even a PLAN C if its
> necessary.
>
> This is also where we communicate the need of PR to a business and tell
> them
> how PR is important before a crisis to avoid one.
>
> Richa Gupta
> Snr. Media Trainee,
> Symbiosis Institute of Media and Communication,
> Pune.
> +919323936727
>
> On Wed, Sep 17, 2008 at 2:07 AM, BNK <mailbnk@gmail.
> wrote:
>
> > Now that there is a crisis situation everywhere, many must be scouting
> > for PR or for a temporary arrangement to communicate or block
> communication.
> > Isn't this the time to ponder over: Do we need PR only during crisis?
> Lehman
> > is only a small example. There was an ICICI Bank which had face the brunt
> of
> > miscommunication generated by a stupid rumour. Much before that we had
> > Bhopal tragedy. Now you have a Shivraj Patil tragedy (or comedy) of
> errors!!
> > How do we, the PR professionals, tackle such crisis? Or how best best can
> > we help our businesses to be ready to face the crisis?
> >
> > I would like to throw this topic for your opinion -* What's this crisis
> > communication all about?
> >
> > *--
> > Regards
> > BNK
> > Call: CDMA: 93210 48332
> > 93200 48332
> >
> > ========
> > B N Kumar
> > President
> > Concept PR - "Agency of the Year" award winner from PR Council of India
> > ============
> >
> >
> >
>
> Back to top
> <http://mail.
> Reply to sender
> <richagupta87@
> Reply to group
> <prpoint@yahoogroups
> Reply via web post
> <http://groups.
> Messages in this topic
> <http://groups.
>
> 2c. Re: Crisis communications - woh kya hai?
> <http://groups.
> by: "Warrier, Gopikrishna (ICRISAT-IN)
> <w.gopikrishna@
> Sep 16, 2008 11:57 pm (PDT) Most PR and MR professionals know that in
> ordinary time they have some control over the situation as it develops. For
> instance, if in ordinary times I am organizing a media event for ICRISAT,
> then I know how many journalists I can expect to attend, who are likely to
> come and what are the likely questions. Of course, there is no hard and fast
> rule on this, but over years of experience we have some kind of answers to
> these questions beforehand.
>
> During a crisis all these rules are rewritten. In fact there are no rules
> during a crisis. With our proactive action we can create a semblance of
> order during a crisis situation. And, that is the time when we can cash in
> on the goodwill we have created through our sincerity in the past. In media
> relations, as in all other professions, there is no substitute for hard,
> sincere and systematic work.
>
> If a crisis is not properly handled in the beginning, then all kinds of
> irrelevant issues can be brought into the discussions by the journalists.
> For instance, an upmarket school in the city had a case of children falling
> ill after eating breakfast. Instead of talking with journalists who reported
> this story, the management confronted the journalists and the newspaper
> managements. The result - a whole series of new stories appeared, and many
> issues totally unconnected with the issue at hand appeared.
>
> Step one during a crisis is to open a communication channel with the
> journalists and give as much information as possible within the given
> circumnstances. The serious and sincere journalists will appreciate your
> efforts to communicate. Though they will still criticise you, the chances
> that it will be fair criticism. And in our line of work we should be
> prepared to take fair criticism.
>
> Crises are also periods where the trust and relationship built over the
> years can come in to help. If there are reporters who have systematically
> covered your organization during fair weather, they may help you during
> troubled times to communicate facts. You can't expect any journalist to take
> your position, but even if they communicate facts to the peers it will make
> a difference.
>
> The point is, the moment there is a crisis the journalists are going to
> view me as a person representing an interest. True, But if I can tell a
> rookee journalist that he can cross-check the following facts from Reporter
> X who has covered my organization for years. Reporter X has greater
> professional and peer credibility at that point of time.
>
> Warm regards,
> Gopi Warrier
> (Lead Media Officer - ICRISAT)
>
> ************
> Now that there is a crisis situation everywhere, many must be scouting for
> PR or for a temporary arrangement to communicate or block communication.
> Isn't this the time to ponder over: Do we need PR only during crisis? Lehman
> is only a small example. There was an ICICI Bank which had face the brunt of
> miscommunication generated by a stupid rumour. Much before that we had
> Bhopal tragedy. Now you have a Shivraj Patil tragedy (or comedy) of errors!!
> How do we, the PR professionals, tackle such crisis? Or how best best can
> we help our businesses to be ready to face the crisis?
>
> I would like to throw this topic for your opinion - What's this crisis
> communication all about?
>
> --
> Regards
> BNK
> Call: CDMA: 93210 48332
> 93200 48332
>
> ========
> B N Kumar
> President
> Concept PR - "Agency of the Year" award winner from PR Council of India
> ============
>
>
> Back to top
> <http://mail.
> Reply to sender
> <w.gopikrishna@
> Reply to group
> <prpoint@yahoogroups
> Reply via web post
> <http://groups.
> Messages in this topic
> <http://groups.
>
> 3. FW: [prpoint] Crisis communications - woh kya hai?
> <http://groups.
> by: "Praveen Kumar" Praveen@jspl.
> <Praveen@jspl.
> Sep 16, 2008 10:26 pm (PDT) Dear PR Colleagues
>
> It is a high time to realize the impact of the profession and its
> positive and negative impact on a society at large. The general idea
> which is emerging out today that pr professionals are serving their news
> with un-proportional blow of the real facts and without understanding
> the facts in detail ,the recent example is scientific test at Geneva and
> creating negative atmosphere against the science and its development and
> nullifying the importance of the research ultimately restricting the
> young generation to pursue the career in science . There are thousands
> of example before us.
>
> Once I was reading a presentation of Dr. A.P.J.KALAM wherein he has
> cited the example of positivity of journalism in ISRIEL and has said
> that even during the crisis of war the head lines and the main coverage
> was full of positive news related to development initiative and projects
> undertaken for the welfare of the societies at large. They do cover the
> news of scam ,loot and chori but that does not become the headlines. As
> everyone starts his day by getting your news and that plays a role in
> creating a positive and negative frame of mind.
>
> It is a high time for us to decide to use our profession in making a
> positive impact on society to move forward for accomplishing the vision
> ahead and giving a moral boost to the development of the country. you
> will agree with me that most of the head lines is negative of any
> initiative taken , for example we never bothered to find out the impact
> of mid-day meal in schools in bringing people to the schools and
> increasing the literacy rate rather most of the time we see the news
> related to the bad food and its consequences , I agree that being a
> forth pillar of democracy we need to be vigilant and keep highlighting
> the failures and weaknesses of the programme and suggestion also to
> fight with the fallacies so on and so forth.
>
> Regards
>
> Praveen kumar
>
> ____________
>
> From: prpoint@yahoogroups
> prpoint@yahoogroups
> Of BNK
> Sent: 17 September, 2008 2:07 AM
> To: Prpoint Group
> Subject: [prpoint] Crisis communications - woh kya hai?
>
> Now that there is a crisis situation everywhere, many must be scouting
> for PR or for a temporary arrangement to communicate or block
> communication. Isn't this the time to ponder over: Do we need PR only
> during crisis? Lehman is only a small example. There was an ICICI Bank
> which had face the brunt of miscommunication generated by a stupid
> rumour. Much before that we had Bhopal tragedy. Now you have a Shivraj
> Patil tragedy (or comedy) of errors!!
>
> How do we, the PR professionals, tackle such crisis? Or how best best
> can we help our businesses to be ready to face the crisis?
>
> I would like to throw this topic for your opinion - What's this crisis
> communication all about?
>
> --
> Regards
> BNK
> Call: CDMA: 93210 48332
> 93200 48332
>
> ========
> B N Kumar
> President
> Concept PR - "Agency of the Year" award winner from PR Council of India
> ============
>
>
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