Wednesday, September 17, 2008

Re: [prpoint] Re: Agency charges - column per centimitre

Dear Friends
 
When we talk about charges based on col/cm, it is still there in smaller agencuies. Bigger agencies have moved away and charge based on the startegy and volume of work. Many a times it overshoots clients expectation. Some clients settle down for bonus clause and again deliverables are based on the clippings.
 
Experienced people will measure the PR agency based on the abaility to execute and outcome of any activity and not on clips for sure.
 
I feel importance should be given to the brain and not to the newspaper clips.
 
Best regards
Narren

--- On Wed, 9/17/08, Yasar Arafath <yasarabrar@gmail.com> wrote:
From: Yasar Arafath <yasarabrar@gmail.com>
Subject: [prpoint] Re: Agency charges - column per centimitre
To: prpoint@yahoogroups.com
Date: Wednesday, September 17, 2008, 2:29 PM

Dear All,
 
I feel that the agency should not charge col/cm or sq/cm format at all. PR is profession were you cannot calculate the exact reach or advantage of one's work so easily based on your coverages.
 
As their are lot of factor involved in even releasing a press note or arranging for press conference or an interaction itself. Which will not taken into consideration through this new way of compensation.
 
Basically charges like col/cm or sq/cm will calculate based only on size of the coverage, will not take into consideration the impact or visibility one coverage generate for the client. Their is no fool proof methodology to calculate the same also. Instead of some new compensation technique, PR companies can follow the traditional way of contract and compensation. Additionally they can add a clause for more compensation for best performers (ie, the PR company will be compensated more, if the PR value or ad value is more than X rupees.)
 
 
On Tue, Sep 16, 2008 at 8:51 PM, <prpoint@yahoogroups .com> wrote:

Messages In This Digest (5 Messages)

Messages

1a.

Agency charges - column per centimitre

Posted by: "Abhinav Sood" abhinav.sood@ connectcomm. org   abhinavsood74

Mon Sep 15, 2008 11:41 pm (PDT)

Hi

I recently have come across large PR Agency contracts charging clients column per centimetre for articles / clips.

Isn't that misinformation on the part of the agency specially when even the journalist does not know the final outcome. Shouldn't we as agencies do some coordinated PR for Public Relations ensuring that articles describing PR appear.

Regards

Abhinav Sood

Partner

ConnectComm

Ph : +91 98106 05190

E Mail : <mailto:abhinav.sood@ connectcomm. org> abhinav.sood@ connectcomm. org

1b.

Re: Agency charges - column per centimitre

Posted by: "Karthikk Chellappa" karthikk.chellappa@ gmail.com   karthikk.chellappa

Tue Sep 16, 2008 1:21 am (PDT)

This is absolutely crazy to say the least.

Regards

Karthikk

2008/9/16 Abhinav Sood <abhinav.sood@ connectcomm. org>

> Hi
>
>
>
> I recently have come across large PR Agency contracts charging clients
> column per centimetre for articles / clips.
>
>
>
> Isn't that misinformation on the part of the agency specially when even
> the journalist does not know the final outcome. Shouldn't we as agencies do
> some coordinated PR for Public Relations ensuring that articles describing
> PR appear.
>
>
>
> Regards
>
>
>
> Abhinav Sood
>
> Partner
>
> ConnectComm
>
> Ph : +91 98106 05190
>
> E Mail : abhinav.sood@ connectcomm. org
>
>
>
>

--
Thanks and Regards

Karthikk Chellappa
09392518881
1c.

Re: Agency charges - column per centimitre

Posted by: "V Jagannathan" v_jagannathan@ yahoo.com   v_jagannathan

Tue Sep 16, 2008 4:38 am (PDT)

If column centimetre can be being used to measure the effectiveness of a PR activity why not use the same metric for the fees as well?
 
Interestingly while the PR industry claims that it is more than advertising, they use the advt. industry metrics for their revenue.
 
Having said that the question is will such a strategy be counter productive in the long run? Once a journalist knows that the agency's revenue is linked to the length of his story will he not limit his story length rather than going by the story's weightage?
 
V.Jagannathan 

--- On Tue, 9/16/08, Karthikk Chellappa <karthikk.chellappa@ gmail.com> wrote:

From: Karthikk Chellappa <karthikk.chellappa@ gmail.com>
Subject: Re: [prpoint] Agency charges - column per centimitre
To: prpoint@yahoogroups .com
Cc: image_management@ yahoogroups. com
Date: Tuesday, September 16, 2008, 1:30 PM

This is absolutely crazy to say the least.

Regards

Karthikk

2008/9/16 Abhinav Sood <abhinav.sood@ connectcomm. org>

Hi
 
I recently have come across large PR Agency contracts charging clients column per centimetre for articles / clips.
 
Isn't that  misinformation on the part of the agency specially when even the journalist does not know the final outcome.  Shouldn't we as agencies do some coordinated PR for Public Relations ensuring that articles describing PR appear.
 
Regards
 
Abhinav Sood
Partner
ConnectComm
Ph : +91 98106 05190
E Mail : abhinav.sood@ connectcomm. org
 

--
Thanks and Regards

Karthikk Chellappa
09392518881



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