PR discussions: RE: [prpoint] Who needs PR?

offcourse its a relationship building exercise and a PR professional is a bridge between client and media. In small towns client does not understand the meaning of PR, in that case PR professional needs to educate them and create awareness about PR.

Chetan Jani

ONE advertising & communication services ltd.

Ahmedabad.

98250 39907.

--- On Thu, 4/9/08, Neha Saxena <nsaxena@hughes.in> wrote:

From: Neha Saxena <nsaxena@hughes.in>
Subject: RE: [prpoint] Who needs PR?
To: prpoint@yahoogroups.com
Date: Thursday, 4 September, 2008, 10:20 AM

In my opinion, offcourse PR is a relationship building arm & helps in maintaining the goodwill. Yes, everybody needs PR. Broadly, If we segregate it into two - an agency side & the client side...I think there are 2 different perspectives. Corporate Communication / Marketing Communication is comparatively a new concept in India & is often taken as a revenue generating function. The majority of people (high on the hierarchy ladder) hiring the PR professionals in corporates are themselves not very well versed with the subject. The irony is that before understanding how a PR professional can value add in terms of building the brand & maintaining the goodwill of an organisation, they are often asked to allign their activities with the given targets similar to the Sales force. The PR function is often seen as an expense & not an investment that will yield long term results. There are certain aspects of PR that are definitely not quantifiable. That's how the pressure comes to agencies also.

Its a vast topic of discussion & there are many things to cover !

But definitely PR is indispensable & has its own identity in an organisation.

Regards

Neha Saxena

Marketing Communication - Enterprise

HUGHES

+91 9899989011

-----Original Message-----
From: prpoint@yahoogroups .com [mailto:prpoint@ yahoogroups. com]On Behalf Of BNK
Sent: 03 September 2008 19:54
To: Prpoint Group
Subject: [prpoint] Who needs PR?

Who needs PR? This question is often asked whenever a PR professional confronts a corporate honcho, a service organiation?
From Presidents to president aspirants, from corporate honchos to cops, from publishers to reporters there is no one that doesn't need PR. Definitions could be dime a dozen, but put it plainly PR is nothing but relationship building and maintaining it. It is planned. It is deliberate and it has to be sustained.

These are my personal, random thoughts.

May I invite the group to key in their ideas and thoughts?

--
Regards
BNK
Call:  CDMA: 93210 48332
                    93200 48332

========
B N Kumar
President
Concept PR - "Agency of the Year"  award winner from PR Council of India
============ ========

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Friday, September 5, 2008

RE: [prpoint] Who needs PR?

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