Hi all
How can more than 900 people be sacked without the knowledge of
Naresh Goyal? There was no notice served.If the employees were
forewarned they would have been mentally prepared. Naresh goyal tells
the media that there was no pressure on him to take back the
employees.The civil aviation minister clarifies that he had indeed
told Mr Goyal about the need to reinstate the employees.Each step
has been a PR disaster and resulted in the erosion of brand value.
Philip
--- In prpoint@yahoogroups
<prpoint@...
>
> dear friends
>
> Probably, this is a bad time for the 'so called brands'. Image
Crisis
> happens due to their own actions. At global level, big brands
like Lehman
> Brothers, AIG, etc are facing huge crisis both financially and
image wise.
> The 'brands' built by the Brand Managers at huge cost, could not
help these
> organistions at that time of crisis. Finally, it is their own
individual
> performance and the public perception matters for any company to
survive.
> All 'high funda' jargons have proved to be failures.
>
> In Indian scene, ICICI with all the high profile brand, is
struggling to
> change the 'hidden perception' of their own depositors and general
public.
> Billions of rupees spent by them all along in building
thier 'brand' could
> not come for their rescue. Becuase, while building their brand,
they have
> failed to look into their own behavioural aspects. Their past
arrogant
> behaviour with customers, usage of thugs, are unfortunately coming
into the
> minds of the general public, while they are facing this crisis.
Hope ICICI
> also will learn a great lesson out of this crisis, to 'touch the
heart' of
> the people, than to 'touch their purse'.
>
> This is a great lesson for all the corporates world over.
>
> In the past two days, Jet Airways, has played some 'drama'.
>
> Jet Airways, have been claiming to be one of the best brands,
sacked
> overnight 1900 of their employees, throwing out all the basic
courtisies of
> human aspect. The reason was 'financial conditions'. Union Govt.
had to
> summon the Chairman of Jet Airways and asked him to resolve the
issue
> within 24 hours. Now, Jet Airways has reinstated the entire
dismissed
> employees.
>
> Mr Nresh Goyal, Chairman of Jet Airways tells in the TV channels
that he was
> not aware of the sacking of employees and the Management had done
without
> his knowledge. It is another great comedy of the year. Instead
of owning
> the responsibility, he brings in a good humour through such
statement.
>
> Knee jerk reaction of Jet Airways(ultimately without any gain) has
made
> public about their attitude. Many past and current employees have
given
> interviews in the media about the bad policies of Jet Airways. Lot
of dirty
> linens were washed in public against Jet Airways.
>
> As i said, it is not the amount spent in branding the company will
improve
> the perception. It is only the real and genuine concern for the
> stakeholders will develop the brand.
>
> My personal rating of Jet Airways earlier was 8 out of 10. Their
knee jerk
> reaction, consequent media reports, statement of Naresh Goyal have
all
> brought my perception to 3 or 4 out of 10. I sympathise with the
Corpcom
> Managers / PR Agencies of Jet Airways, who will be struggling to
restore the
> perception of their stakeholders.
>
> I invite members to react
>
> srinivasan
> Moderator
>
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