dear friends
The US Presidential Election is an unique one in many ways. This is the first time, that a candidate used the social media extensively. I have also mentioned about the power of social media amongst the youth on earlier occassions. For the first time, in India, Symbiosis has introduced 'social media' as one full paper from this semester onwards for their media and pr students. I think slowly, social media will be part of academic syllabus in the coming years.
Obama has used podcasts, blogs and social networking sites very extensively and innovatively. He was present in all the social media like facebook, linkedin, myspace, youtube, flickr, twitter, to name a few. He was extensively using podcasts as a medium of communication.
Obama has made 1813 podcasts in youtube which was viewed by 97.3 people. John McCain made 330 podcasts, which were viewed by 24.8 million people. John McCain pulled out from the social media and started focussing more on traiditional media.
Besides, Obama used iPhones, iPods and mobiles very innovatively. Usage of social media has brought him closer with the younger generation.
In my opinion, with large number of mobile phones in India ( more than 300 million) and more than 60 million internet users, social media and social networking sites will play a significant role (though not like US) in the coming Parlimanent Elections of India. I request members to share their views.
Srinivasan
Prime Point
Please visit the websites http://www.prpoint.com and http://www.primepointfoundation.org and
http://www.imageaudit.com
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