Hi All,
Interesting topic! It is offten misunderstood the very meaning of
Public Relations. I am sure many would agree with me that when PR
activities were restricted to buying tickets and making travel
arrangements, including hotel bookings and arranging dinners/parties
rather than giving importance to communication, image management and
media relations, the corporate houses changed the name of their
Public Relations Deaprtment to Corporate Communication Department.
All professional knows very well that the crux of PR is two way
communication - Company and it's stake holders. However, still late
ninties, many companies were engaging PR agencies, mainly, to handle
Press / Media, Press Releases and to organise Press Conferences.
I personally feel that senior management needs to involve Corp Com
team in strategic decision making process to make them understand
the market scenario, competition and customer phychology towards
their products and services. In lieu Corp Com should rope in PR
agencies to assist them in executing the action plan set by the top
management to achieve their stragegic goals.
After all it is the responsibility of Corp Com to get the best out
of their PR agency's abilities and expertise for which the company
is paying money.
In further views please.
Thank you.
R Sai Kumar
www.winmyindia.
--- In prpoint@yahoogroups
>
> The question of who pays whom shouldn't arise. You pay for the
services that
> you get!! Be it corpcom or PR agencies at the end of the day we
are all into
> one business - of delivering deliberate, planned, sustained
communication to
> our target audiences.Regards
> bnk
>
>
> 2009/1/25 V Jagannathan <v_jagannathan@
>
> > It is not the question of untouchable. It may be the group's
policy to
> > restrict the membership to their clan. So it is not possible to
demand
> > membership. Further while the role of Corp.Comm and PR agencies
may seem
> > complimentary, the major difference is who pays whom.
> >
> > V.Jagannathan
> >
> > --- On *Sun, 1/25/09, Sindhu Rajasekharan <sindhu.ipan@
wrote:
> >
> > From: Sindhu Rajasekharan <sindhu.ipan@
> > Subject: Re: [prpoint] Why PR agency professionals are treated as
> > untouchabiles by Corpcom professionals?
> > To: prpoint@yahoogroups
> > Date: Sunday, January 25, 2009, 10:59 AM
> >
> > Very true.. Each of their roles are complementary. . The
problem is
> > simple.. There is a general attitude among few of the corp comm
> > professionals that agencies' role ends with media relations,
which is not..
> > The mindset of perceiving the agency as a strategic partner is
seemingly
> > decreasing among the corporates, hence it has led to a situation
where corp
> > comm portals would not want to share the portal they network
among
> > themselves.
> >
> > Infact, most of them would have started their career from an
agency. Think
> > people, before creating a revolution against the Agnecy
community.
> >
> > On 1/24/09, CABSFORD Public Relations <cabsford.publicrel
tions@gmail.
> > com <cabsford.publicrel
> >
> >>
> >>
> >> Corporate Communications officials and PR Agency personnel are
made for
> >> each other. They are complementary and supplementary to each
other. If they
> >> co-exist peacefully and with mutual respect, then the whole
sector of PR
> >> benefits and flourishes. If one group thinks that it can exist
without the
> >> other, then it is hypocrisy.
> >>
> >> Nurul Islam Laskar, CEO
> >> CABSFORD PUBLIC RELATIONS & COMMUNICATIONS
> >> Government Press Road
> >> Guwahati-781 021
> >> +91 361 2656699/2656813
> >> +91 99541 91836
> >> EMAIL: cabsford.publicrela tions@gmail.
com<cabsford.
> >> cabsford.publicrela tions@officelive
users.com<cabsford.
> >> Website: www.cabsford.
media.officelive .com<http://www.cabsford
--
> > Regards,
> > Sindhu Rajasekharan
Change settings via the Web (Yahoo! ID required)
Change settings via email: Switch delivery to Daily Digest | Switch format to Traditional
Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe
__,_._,___
No comments:
Post a Comment