Dear all,again, beg to differ from many points of view and outrage in this e-mail group.we are merely reacting and saying PR/corp. comm is the solution or have a role is not understanding really how large companies work. when a company can take regulators for ride what use and power have PR/corp.comm people who need to protect their salaries and retainers.regulation may not be the answer as regulators are not gods and are prone to influences. US has Sarbans-Oxley and still see what happened all around. we need to go deeper and hate to see this as a personal or one person issue.in all this, I am increasingly questioning the media which seems to be absolutely unaccountable and profiting either ways. they write about these guys in glowing terms, send their stocks soaring and one fine day all hell breaks loose and there are negative stories galore. even the most reputed global media outlets could not for years smell or even figure out something as simple and visible as mortgage issue which is the fountainhead of this global recession.the question of personal ethics and integrity will come to haunt all of us more and more as the depravation in this area across private, media, government and NGO reaches levels that are unbearable. like we all became conscious after 26/11, it is time we delve deeper and ask even serious questions of ourselves.we all invested in stock markets hoping for mammoth returns forcing people to just play ball and ride the wave and look st the mess we have created.this is not the time to do witch hunting, this is the time to strengthen the system and focus on better values inculcation. Greed cannot be stopped by any system or mechanism unless the individual stops or the greed consumes them.regards,xavierOn Wed, Jan 7, 2009 at 2:55 PM, BNK <mailbnk@gmail.com > wrote:
It's major issue concerning corporate governance. Communication professionals should ensure that the principles are adhered to and educate/caution their managements teams on this. Like we do media DO's and Don'ts, we must prepare a list for corporate governance with the help of Independent directors.
Most problems occur when corporates do not involve independent directors who are reduced to just figureheads and attend Board meetings only as a formality.Corpcom teams must also insist on transparency. Keep doing periodical workshops and invite experts like N Vithal, Narayana Murthy, Dr Kalam and so on to speak to coporate groups. These kind of activities/knowledge forums can also be done at FICCI, CII, PRCI as well
Regardsbnk
2009/1/7 Narendran A <naren_vna@yahoo.com >
Friends
I am sure all of us would be tracking the news of Ramalinga raju resigning from the post of Chairman of Satyam Computers and admitting profits being inflated and so on.. the letter of his resignation are there in the news websites..Satyams share price has come down by 34%..
Its interesting to study from communications point of view. Can stalwarts in the group educate us on the following:
a) How should an issue like this be handled? as we are talking about one of India's top executive
b) What impact will it have on the image of the company/employees?
c) What caution should be adopted while delaing with sensitive issues?
d) IS there any chance for the company to use this as an opportunity to build its image(positive)?
Also read this article
http://www.livemint.com/2008/ 12/18221653/ What-should- Satyam-and- Raju-do.html
Best regards
Narren
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Regards
BNK
Call: CDMA: 93210 48332
93200 48332
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Landline: 022-40558914
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B N Kumar
CEO
Concept PR - "Agency of the Year" award winner from PR Council of India
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