Friday, February 6, 2009

[prpoint] Spirituality & Ethics in Corporate Communications-Jointly Org. by GFPR, PRCI

Seminar on "Spirituality and Ethics in Corporate Governance"

 1st Feb, 2009 at Brahma Kumaris' Yog Bhawan Spiritual Retreat Centre, Mysore

Global Forum for Public Relations and Public Relations Council of India jointly held a seminar on "Spirituality and Ethics in Corporate Governance" hosted by Brahma Kumaris World Spiritual University at Yog Bhawan Spiritual Retreat Centre, Mysore.

The Guest of Honour, Sri MB Jayaram, National President PRCI, spoke on the importance of values in Public Relations, a field so powerful and important. He also mentioned that values breed from strong spiritual foundation and that he is happy to associate himself with Brahma Kumaris, an organization that is working strongly in educating the world about the power and knowledge of values.

In his Keynote Address, Dr CV Narasimha Reddi, Former Director- Information & Public Relations & Editor- Public Relations Voice, said that the most dangerous ailment in the nation today is corruption and that some 26,000 crores of rupees go in bribing. The selected theme – "Spirituality and Ethics in Corporate Governance" is more apt in today's context and that the President of India is also strongly advocating the ethical balance in corporate set up.

He also said that the basis for ethics is spirituality and that Mr Ramalinga Raju who was imprisoned after the unethical corporate scam of his company Satyam Computers, is spending most of his time now in reading spiritual literature. He also added that the Founder of Brahma Kumaris lived great principles and high values which one needs to cultivate in ones life. He said that he is a charged person after coming in contact with Brahma Kumaris and expects this positive change from all the professionals to make stressful and task oriented lives easy and light.

BK Karuna Ji, Chief of Broadcasting and PR-Brahma Kumaris Worldwide, said that one needs to develop inner spiritual strength to cope up with the increasing challenges of the moving world. He has quoted one example,  lauded most by the audience, that we have become so busy constantly engaging our mind and energy in communicating on the mobile phone that when God wants to call us we are always engaged…

 

BK Sis Laxmi Ji, Director, Yog Bhawan Spiritual Retreat Centre said that people are searching so much to find solutions to present day problems, but the only answer for every challenge, pain and suffering is practical spirituality.

 

Y Babji, Vice President-GFPR, said that GFPR is a forum which is playing a supportive and friendly role with all the other professional bodies like PRSI, PRCI, ABCI etc. Since GFPR is affiliated to a spiritual organisation which has high order international reputation has attained prominent position in Public Relations profession because it goes hand in hand with other professional organisations.  

 

The main objective of this forum is to give spiritual solutions to professional problems.

 

BK Sis Sharada, Incharge Mandya Branch of Brahma Kumaris has given a Guided Meditation Experience to the participants.

 

Bro BK Ramachandra Rao, Senior Manager, Triveni Group, Mysore has proposed vote of thanks.

 

Others prominent participants were Sis BK Sarala, Vice President-GFPR; Fatima Shujauddin, Dy.Director, Youth Services, AP;  MS Sapna, Dean Dept. of Studies, Journalism and Mass Communication, Mysore University.

 

BK Heena, Mumbai coordinated the Inaugural Session and Mona Elizabeth Kurien, Hyderabad coordinated the Technical Session.

 

The seminar was attended by various Public Relations and Corporate Communications professionals from Hyderabad, Bangalore, Mysore.

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The greatest contribution we make in these challenging times is to keep an attitude of good wishes and compassion for everyone. By spreading these positive vibrations of peace into the atmosphere, we will give comfort and peace to others in their distress -  and at the same time protect ourselves from the weakening influence of negativity.

In order to do this, we must spend time in silence and rediscover our inner qualities and strengths, and realise that it is in these that we find the true self respect and security that we all seek. Reawekening our own inner truth and power, we automatically share this with others. There is no greater charity!

www.just-a-minute.org
www.bkwsu.org

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