Everyone these days is craving for attention and only attention. In a bid to outsmart each other, people often tend to be hopelessly creative sometimes trivial gimmicks without understanding the sensibilities of the other side for which the message is intended to. A journalist is also a human being and his / her opinion about matters just like any normal person. Pen is the only omnipotent weapon that he/she has, with which they convey your information to the readers in a more purposeful manner.
If you have any information to be conveyed to your target audience through the journalist, you have to provide all the details in a simple manner. One can only infer that when you do not have anything informative for the readers, then you resort to such gimmicks just to attract the writer's attention so that he conveys to their readers.
We have to be remember that in our quest to get the reader's attention, all relevant information needed to be provided to the journalist in a more simpler way or else the message will fall flat as these creative gimmicks will make the matters worse if not better.
Regards
Santosh Balan
--- In prpoint@yahoogroups
>
> I agree with you Mr. Jagannathan,
>
> Curiosity can be generated through correct medium of creative
> communication ......advertising or may be posting hard copies of the
> same or arranging a highly creative press conference at the launch.
> There are ways and means of doing things differently.
> said that still I feel instead of trying stunts to create curiosity in
> media it would be a sane idea to let the respected journo's know about
> the complete details of the product in the first place without wasting
> time so that in turn they can help in building Right Curiosity amongst
> the masses through their Pen ... !!
>
>
>
>
>
> Regards,
>
>
>
> Poonam Rajkumar S.
>
> Sr. Vice President
>
> Corporate Communications
>
>
>
>
>
> 612 Acme Plaza,
>
> M.V. Road,
>
> Andheri (E), Mumbai-59
>
> Main : (91-22) 022-4000 3600 ext. 606
>
> Facsimile : (91-22) 022-40003699
>
> Hand phone: : (91-22) 9820077588 / 9322077588
>
> Website : www.angeltrade.
>
>
>
> From: prpoint@yahoogroups
> Of V Jagannathan
> Sent: Tuesday, April 14, 2009 7:50 PM
> To: Image Management group
> Subject: [prpoint] Teaser's for product launch- Agni Pariksha for
> Journo's mail boxes
>
>
>
>
>
>
>
>
> Hello,
>
>
>
> We all know about teaser ads. Ever heard of a teaser mails from a PR
> agency about a product launch?
>
>
>
> Recently I got mails from a MNC PR firm `asking whether am I ready for
> agni pariksha'.
>
>
>
> I feel this is one of the silliest form of raising curiosity amongst
> journalists.
>
>
>
> When I asked about the mails, I was told by the sender that these are
> teaser mails for a product launch. She said the press release will be
> sent once the product launch is over.
>
>
>
> I feel this is taking journos for granted and their mail boxes for agni
> pariksha- whether the mail box will get clogged or not.
>
>
>
> I want the members to give their views this kind of PR-Mail Box
> terrorism.
>
>
>
> Any serious minded PR agency will understand that journos will get
> important mails. Clogging their mail boxes with such senseless teaser
> mails is an irresponsible act.
>
>
>
> I wont take me seconds to block the sender's id as a spammer.
>
>
>
> Regards
>
> Jagannathan
>
>
>
>
>
>
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