RE: [prpoint] Teaser's for product launch- Agni Pariksha for Journo's mail boxes

I agree with you Mr. Jagannathan,  

Curiosity can be generated through correct medium of creative communication ……advertising or may be posting hard copies of the same or arranging a highly creative press conference at the launch. There are ways and means of doing things differently……but having said that still I feel instead of trying stunts to create curiosity in media it would be a sane idea to let the respected journo’s know about the complete details of the product in the first place without wasting time so that in turn they can help in building Right Curiosity amongst the masses through their Pen … !!    

 

 

Regards,

 

Poonam Rajkumar S.

Sr. Vice President

Corporate Communications

 

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From: prpoint@yahoogroups.com [mailto:prpoint@yahoogroups.com] On Behalf Of V Jagannathan
Sent: Tuesday, April 14, 2009 7:50 PM
To: Image Management group
Subject: [prpoint] Teaser's for product launch- Agni Pariksha for Journo's mail boxes

 

Hello,   We all know about teaser ads. Ever heard of a teaser mails from a PR agency about a product launch?   Recently I got mails from a MNC PR firm `asking whether am I ready for agni pariksha'.   I feel this is one of the silliest form of raising curiosity amongst journalists.   When I asked about the mails, I was told by the sender that these are teaser mails for a product launch. She said the press release will be sent once the product launch is over.   I feel this is taking journos for granted and their mail boxes for agni pariksha- whether the mail box will get clogged or not.   I want the members to give their views this kind of PR-Mail Box terrorism.   Any serious minded PR agency will understand that journos will get important mails. Clogging their mail boxes with such senseless teaser mails is an irresponsible act.   I wont take me seconds to block the sender's id as a spammer.   Regards Jagannathan