Monday, May 11, 2009

[Image_Management] Internation study on PR measurement



Greetings

 

This is an invitation to take part in an international  survey of public relations and communications practitioners probing attitudes to the measurement and evaluation of public relations.

 

The study is being carried out by (AMEC) , the International Association for Measurement and Evaluation of Communication and the results will be presented at the 1st European Measurement Summit in Berlin on 10-12th June, 2009.

http://www.ameceuropeansummit.org/summit/

 

This study builds on similar research last carried out five years ago.

 

We are particularly interested in the views of the Indian PR community. Please take part , even if you are not part of the measurement brigade, as we are just as interested in why people do not measure as we are in why they do.

 

Use the URL below to go to the on line survey:

www.benchpoint.com/measure.html

 

With thanks for your help,

 

Richard Gaunt

CEO, Benchpoint Ltd

England

www.benchpoint.com

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