PR discussions: [prpoint] Re: [ GFPR ] Re: PR Icon - Vikram Kharvi - Journalist turned young PR professional at Mumbai

Dear all,

Good that another PR Icon, Mr Vikram Kharvi, Moderator of an Internet Forum viz "Indian PR Forum" is projected. Global Forum for Public Relations congratulates Mr Vikram, the journalist turned PR professional.

Mr Srinivasan rightly said that PR is no more 'media centric' but a '360 degree image management'. In late 90s, the efforts of Dr CVNR & some other dedicated PR personalities in AP, resulted in issuance of a GO wherein it was stipulated that relevantly qualified people within the Govt Departments may be designated as PROs. I was then working with Home Minister and our friend, Mr Shujat Ali was CPRO to Director General of Police. We both could pursue the authorities in Police Department to permit all Superintendents of Police and DCPs to appoint their own PROs.

The perception of Police Officers about Public Relations then was to manage media, get police versions planted into media and maintain media relations. All the SPs and DCPs appointed such of those journalists who were favourable to them. In some organisations, journalists who hitherto filed adverse reports were appointed to head PR Units. This system is being dispensed with, slowly.

Now PR is not only growing left and right but also vertically and horizontally. People are getting attracted to PR profession either by 'choice' or by 'chance'. Although migration is not uncommon between closely related professions, for those who possess a degree or diploma in Mass Communication or Journalism, it is easy, because the common thread is Communication in Journalism and Public Relations. Several of my students, who did PGDPR and BPR, have settled in Media - reporting as well as business and management.

Investigative Journalism, Scoops, Separate identity in the Society are the attractions in Media, while Assured job, Reasonable pay and Scope for exhibiting specialised management skills are the attractions in Public Relations.

Please correct me, if need be...

Regards,

On 5/1/09, centum advertising <centumads@gmail.com> wrote:

Wonder if this is a good sign from a broader perspective. Attrition due to various reasons in the the last few years has been on the rise and hence this shiftover could be attributed to any of those reasons. Nevertheless PR is the beneficiary. However with investigative journalism being the order of the day, the lure for journalism as a profession is likely to gain momentum in the near future.

Rakesh Gulati
On 5/1/09, Geetha Iyer <geethamurthyiyer@yahoo.com> wrote:
Hi All,

Agree to all the view points. take my case as in a student level scenario ( ages back ofcourse! ) I took up PGDJ and the syllabus had a 100 marks paper for Public Relations. This triggered my thoughts why not become a PR practitioner armed with the journalistic skills especially written and verbal communication. Also luckily had my close circle of friends who were PROs which gave me a great push to study PR in Bhavan's , take up a PRO job too. This was by choice! as Raji says.

I am sure we have role models in PR fraternity to motivate the younger generation.

Regards,

Geetha Murthy

--- On Fri, 5/1/09, R R Iyer <rrajiiyer@gmail.com> wrote:

From: R R Iyer <rrajiiyer@gmail.com>
Subject: [ GFPR ] Re: PR Icon - Vikram Kharvi - Journalist turned young PR professional at Mumbai
To: "[ GFPR ]" <gfpr@googlegroups.com>
Date: Friday, May 1, 2009, 3:11 PM

Its true that PR is growing left and right... there are many journalists turned PR/Corp.com people in the country. the discussion will flair few hidden truth behind this shiftover.....apart from PR being more sorted business.. 1.Lack of journalism challanges and growth. (if the story filed doesnt get pitched, less opportunity for beat reporters etc.,) 2.Media management (becasue they know their counterparts well, easy for the company to handle crisis) 3.Networking ability 4.Paypack 5.Pen is considered as sword in many cases.....(face conseqences directly for reporting controversies) Its good for the PR industry if Journalists shift over by choice. On Apr 30, 2:19 pm, Prime Point Srinivasan <prpo...@gmail.com> wrote: > dear friends > > Public Relations (PR) industry has started growing in the past one decade > enormously. Many educational institutions have started separate courses on > PR to prepare the students for this industry. Many educated youngsters join > this industry with fat salary. PR is no longer 'Media centric'. The clients > expect to get 360 degree brand image, to face the global competition. > > The curriculum in the educational institutions do not match with industry > needs. The youngsters who come out with book knowledge, need to get > integrated with the industry. This could be possible only through continuous > updating and learning process. > > Do the young professionals take initiative in updating their knowledge and > skills? Do the young professionals have a right attitude to connect to the > industry? Even when the opportunity is provided, how do they utilise this to > their advantage? To what extent senior professionals in the industry take > interest in grooming the seniors? Is the learning aligned to the right > practices? Do the professionals share the case studies with fellow > professionals? > > With these questions, we contacted Mr Vikram Kharvi, a Mumbai based young > journalist turned PR professional over phone for an exclusive interview. Mr > Vikram Kharvi is moderating a discussion > group<http://groups.google.co.in/group/indian-pr-forum>on PR for the > past one year and also publishes a PR newsletter from this > month. He is one of the few young professionals, who take lot of interest in > developing the profession. > > Please listen to his interview in the following link: > > http://pricons.blogspot.com/2009/04/vikram-kharvi-journalist-turned-p... > orhttp://www.poduniversal.com/2009/04/young-professionals-should-get.html > > Srinivasan > Prime Point > 94440 50273
Phone:91+040+27760285 / 27762579.
Fax: 91+040+27769173
e-Mail: centum@rediffmail.com teamcentum@yahoo.com
centumads@gmail.com
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Y. Babji, PR Practitioner & Teacher
Hyderabad, AP, India - 0 98488 12031
http://pro-active-pro-active.blogspot.com

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